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Bundesliga: Sprehe (meat) extends with Borussia Dortmund until 2017-18

Sprehe, the producer and distributor of meat products, extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2017-18 season, the club announced on 08/05/2015. Sprehe, which has been under contract with the club since 2009, remains the exclusive public caterer for meat…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41590
• Published on 13/05/15 at 11:44
©  D.R.
Premier League: Europcar becomes a partner of West Bromwich Albion

The British subsidiary of the French Europcar car rental company became a partner of West Bromwich Albion FC (Barclays Premier League), announced the club on 09/05/2015. Europcar, which also sponsors Arsenal FC (Barclays Premier League) until 2016-17, receives LED board visibility at the Hawthorns…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41587
• Published on 13/05/15 at 10:46
Lagardère Unlimited: annual and quarterly turnover (in €m) since 2007

The marketing and media rights agency Lagardère Unlimited achieved a turnover of €153m in the first quarter of the 2015 fiscal year (ending 31/03/2015), reportedly up 108.3% on a year on year basis (€73m), stated the French media group Lagardère on 12/05/2015. This is a quarterly sales record for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79943
• Published on 12/05/15 at 18:25
©  D.R.
Belgium: BNP Paribas Fortis launches a contest, whose winner will be the shirt sponsor of Anderlecht

BNP Paribas Fortis, the shirt sponsor of Royal Sporting Club Anderlecht (Belgium), is launching the second edition of the "Boostez Votre Business" (Boost Your Business) initiative, which enables a company to become the shirt sponsor of the Belgian team for a match, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 41452
• Published on 12/05/15 at 15:30
©  D.R.
Russia: the Japanese company Nissan (automobile) becomes partner of Zenit St. Petersburg until 2018

Nissan has become an official partner of FC Zenit St. Petersburg (Russia) until 2018. The Japanese company replaces the German car manufacturer Audi, a partner of Zenit since 2011, announced the Russian club on 07/04/2015. Nissan will supply cars to players and employees of the club and receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41387
• Published on 11/05/15 at 17:14
©  D.R.
The Brazilian Neymar (Barcelona) becomes an ambassador for PokerStars (online poker)

The Brazilian international Neymar Jr (FC Barcelona) became an ambassador for PokerStars, the online poker platform, on 07/05/2015. Neymar will participate in the first stage of the "European Poker Tour" tournament in Barcelona (ESP), from 19 to 30/08/2015, of which PokerStars is the main partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 41381
• Published on 11/05/15 at 16:06
Marketing and media rights: Lagardère Unlimited acquires the German agency UFA Sports

The French marketing and media rights agency Lagardère Unlimited acquired its German counterpart UFA Sports on 07/05/2015. The agency was acquired from the Luxembourg media organisation RTL Group. The amount of the acquisition was not disclosed.Lagardère Unlimited hopes to "reinforce its football…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 41375
• Published on 11/05/15 at 15:27
Under Armour: €720m in turnover in Q1 2015, 25% increase on Q1 2014

The American sporting goods company Under Armour reported a turnover of $805m (€720m on 11/05/2015) for the first quarter of 2015, an increase of 25.6% compared to the first quarter of 2014 ($641m/€570m), announced the sporting goods manufacturer on 21/04/2015.Sales in North America accounted for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 41357
• Published on 11/05/15 at 13:23
Puma: €24.8m in net profit and €821.4m turnover in Q1 2015

The sporting goods company Puma recorded a net profit of €24.8m in the first quarter of 2015, down 30.3% from the first quarter of 2014 (€35.6m), announced the company on 06/05/2015. Puma's turnover was €821.4m, an increase of 13.2% compared to the first quarter of 2014 (€725.7m). The operating…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41301
• Published on 11/05/15 at 10:32
adidas: €237m net profit in the Q1 2015 and €1.14bn in revenue in Europe

The German group adidas reported a net profit of €237m in the first quarter of 2015, up 13% compared to the first quarter of 2014 (€209m), announced the sporting goods manufacturer on 05/05/2015. Sales of the adidas brand increased by 11%, while that of the Reebok brand, which is owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41283
• Published on 11/05/15 at 09:22