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©  D.R.

Premier League: IT company Power8 becomes Everton partner for 2014-15

Power8, a British company providing IT solutions for betting operators, has partnered with Everton (Premier League) for the 2014-15 season, the club announced on 29/05/2014. Power8 will have advertising on the LED screen during games at Goodison Park (capacity 40,000) and on the website of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 20092
• Published on
©  Warrior

Portugal: Warrior Sports replaces Nike as FC Porto's kit supplier through 2016-17

The American brand Warrior Sports will replace Nike as FC Porto's (Liga Sagres) kit supplier beginning with the 2014-15 season, the company announced on 30/05/2014. The three-year contract will expire at the end of the 2016-17 season. Nike was the club's technical partner since 2000 and paid the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20056
• Published on
©  Paris SG

Ligue 1: Sporting goods distributor Go Sport extends with Paris SG until 2016-17

Sporting goods distributor Go Sport has extended with Paris Saint-Germain (Ligue 1, 2014-15) through 2016-17, the club announced on 28/05/2014. Go Sport has supported the club since July 2012. The brand will create official Paris Saint-Germain spaces in with a selection of Go Sport stores. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19967
• Published on
©  Adidas

Adidas launches miCoach Smart Ball, a Bluetooth-enabled football

German kit supplier Adidas launched the miCoach Smart Ball, a Bluetooth-enabled football, on its website on 27/05/2014, following three years of development. The miCoach Smart Ball has sensors that record data relating to the power of the shot, the ball's trajectory and the foot's point of impact…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Merchandising - Licensing
• Article # 19836
• Published on
©  Levante UD

Liga BBVA: Nike to replace Kelme as Levante's kit supplier until 2015-16

Nike will replace the Spanish brand Kelme as the official kit supplier of Levante UD (Liga BBVA 2014-15) the Valencian club announced on 23/05/2014. The American brand is under contract until 2015-16. Kelme was the club's partner for the 2012-13 and 2013-14 seasons. Kelme's annual payment was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19971
• Published on

Havas Sports & Entertainment Iberia: Carmen Fernandez de Alarcon named CEO

Carmen Fernandez de Alarcon was named CEO of Havas Sports & Entertainment Iberia, a sports communications agency, on 27/05/2014. She is replacing Domingo Olivo, who held the office since 2013, and is leaving the company. The Spanish CEO will be in charge of 95 employees in offices in Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19997
• Published on
©  D.R.

Brazil 2014: Adidas launches "largest campaign in its history"; aims for 2bn in revenues

"The campaign 'All In or nothing' is the largest in the history of Adidas," declared Guillaume de Montplanet, brand director of Adidas France, at a launch party on 26/05/2014. "It will reach seven out of 10 French people. Our investment in France has been tripled compared to the 2010 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 19869
• Published on
©  HSV

Bundesliga: Adidas to likely extend its contract with Hamburg SV until 2015-16

German supplier Adidas will likely extend its contract with Hamburg SV (Bundesliga) until 2015-16, according to a local paper, the Hamburger Abendblatt, on 26/05/2014. The new agreement is estimated at €6m per year. Adidas has been associated with the club since the 2007-08 season. The club did…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19814
• Published on