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Nike unveils the video "Find Your Fast" to promote the new shoes "Nike Air Zoom Elite 8"

The US sport equipment manufacturers Nike unveiled the video "Find Your Fast" to promote its new shoe "Nike Air Zoom Elite 8", featuring athletes under contract with the brand as: Kobe Bryant (USA, basketball) Serena Williams (USA, tennis), Mo Farah (ENG, athletics) and Wayne Rooney (ENG…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 46330
• Published on 13/07/15 at 11:35
©  D.R.
Premier League: StubHub (ticketing) extends contract with Tottenham Hotspur until 2016-17

StubHub, a company specialising in the purchase and resale of tickets for sports and entertainment events, has extended its partnership with Tottenham Hotspur FC (Barclays Premier League) until 2016-17, announced the club on 09/07/2015. The two parties have been linked since 2012. The company…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 47011
• Published on 13/07/15 at 10:24
©  D.R.
Ligue 1: B&B Hotels and Virage Conseil remain partners of FC Lorient in 2015-16

B & B Hotels, a French hotel chain, remains a shirt sponsor of FC Lorient (League 1) for the 2015-16 season, the club announced on 10/07/2015. The company has been visible on the central portion of the Lorient shirt for seven seasons. The deal is estimated at €400,000. Virage Conseil, a company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47062
• Published on 13/07/15 at 09:22
©  D.R.
Premier League: Vitality (health insurance) obtains Bournemouth stadium naming rights until 2018

The health insurance company Vitality has obtained the naming rights to the stadium of AFC Bournemouth (Barclays Premier League) for three seasons (2015-16 to 2017-18), announced the recently promoted club on 09/07/2015. Vitality has become the fourth naming rights holder in the history of Dean…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 46940
• Published on 10/07/15 at 15:36
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Bundesliga: Gigaset (electronics) becomes a partner of Bayern Munich until 2017-18

Gigaset AG, a German company specialising in communications technology and consumer electronics, became a partner of FC Bayern Munich (Bundesliga) for three seasons (2015-16 to 2017-18), announced the club on 09/07/2015. Gigaset was the telephone division of Siemens until 2008. The company is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46930
• Published on 10/07/15 at 15:05
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Premier League: Mansion (gaming and casinos) becomes the Crystal Palace shirt sponsor

Mansion Group (games and online casinos) has become the shirt sponsor of Crystal Palace FC (Barclays Premier League) for the 2015-16 season, announced the club on 10/07/2015. The company also became the shirt sponsor of AFC Bournemouth (Premier League) in 2015-16 on 30/06/2015.The group wants to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46918
• Published on 10/07/15 at 14:19
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Bundesliga: Bet-at-home (online betting) should replace DB on the shirt of Hertha Berlin

The German betting operator Bet-at-home.com should replace Deutsche Bahn (railway), as the shirt sponsor of Hertha Berlin (Bundesliga), announced several German media outlets on 05/07/2015. The Düsseldorf-based company could be set to pay an annual amount of €6m over the 2015-16 to 2017-18 period…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46890
• Published on 10/07/15 at 13:29
Bundesliga: Falken Tyre (tyre) becomes a partner of FC Ingolstadt 04 in 2015-16

Falken Tyre, the Japanese tyre brand which is owned to the Sumitomo Rubber Industries group, has become the premium partner of FC Ingolstadt 04 (Bundesliga) for the 2015-16 season, announced the club on 08/07/2015. The brand has become the exclusive partner in the tyre category and will receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46889
• Published on 10/07/15 at 12:54
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UEFA: the champagne Hediard Grand Cru selected for the Euro 2016 hospitality programme

Hediard Champagne Grand Cru won the UEFA tender and has thus obtained the licensing rights in the category of "Champagne producers" for the hospitality programme of Euro 2016, announced the European body on 08/07/2015. Hédiard, a subsidiary of Do & Co (an Austrian company specialised in event…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Authorities, Merchandising - Licensing
• Article # 46837
• Published on 10/07/15 at 10:51
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Ligue 1: Yezz (smartphones) remains the back of the shirt sponsor of Bordeaux until 2016-17

Yezz Mobile, the American manufacturer of smartphones and tablets, will continue to be visible as the back of the shirt sponsor of FC Girondins de Bordeaux (Ligue 1) during the 2015-16 and 2016-17 seasons, the club announced on 08/07/2015. The agreement was negotiated by the Infront Sports & Media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46764
• Published on 09/07/15 at 15:19