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©  Bayer Leverkusen

Germany: auto manufacturer Opel extends its contract with Bayer Leverkusen until 2015-16

German auto manufacturer Opel has extended its partnership with Bayer Leverkusen (Bundesliga), announced the club on 20/02/2014. Opel, which has sponsored Bayer Leverkusen since August 2012, is now contracted with the club until the end of the 2015-16 season.Opel gets visibility on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15250
• Published on
©  D.R.

Bundesliga: Italian brand Lotto Sport replaces Puma as sponsor of Hoffenheim from 2014-15

The Italian brand Lotto Sport will replace the German brand Puma as the official kit supplier of TSG Hoffenheim 1899 (Bundesliga), announced the club on 18/02/2014. The contract will commence in June 2014 and expire at the end of the 2018-19 season.Puma has been under contract with Hoffenheim…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15206
• Published on

Imad Benmoussa becomes president of Coca-Cola in France

Moroccan Imad Benmoussa was appointed president of the French subsidiary of Coca-Cola, announced the brand on 07/02/2014. He takes over from Véronique Bourez, who is now vice-president of the Europe and Eurasia division of McDonald's for the Coca-Cola Company. Imad Benmoussa will aim to continue…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 15183
• Published on
©  Budweiser

Budweiser launches advertising campaign "Rise As One" for the 2014 World Cup

The American beer brand Budweiser, official partner of FIFA (Federation Internationale de Football Association), launched an advertising campaign titled "Rise as One" for the 2014 World Cup on 20/02/2014. The campaign will be rolled out via TV commercials, billboards and print media campaigns. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15153
• Published on

Adidas extends with UEFA for Euro 2016 and World Cup 2018 qualifiers

Adidas extended its partnership with UEFA (Union of European Football Associations) for Euro 2016 and the 2018 World Cup qualifiers on 21/02/2014. The agreement will begin during the 2014-2017 period. Adidas will provide the ball for Euro 2016 qualification matches. The German supplier will be an…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 15152
• Published on
©  SC Freiburg

Bundesliga: automobile company Opel continues with SC Freiburg until 2015-16

The German automobile company Opel extended its partnership with SC Freiburg (Bundesliga) for at least two more seasons, announced the club on 20/02/2014. The company has sponsored the club since the 2011-12 season. The extension of the agreement was negotiated by the sports media and marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15141
• Published on
©  D.R.

Premier League: Aviva offers its space on the Norwich City shirt to charity

The insurance company Aviva, the official Norwich City shirt sponsor, has offered its space on the shirt to the Railway Children charity for the game against Tottenham Hotspur (Matchday 27 of the Premier League) on 23/02/2014. The initiative has been repeated once per season since 2008-09 with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15131
• Published on

Puma announces turnover down 8.7% in 2013 to €3 billion

The German brand Puma, which belongs to the French Kering group, announced their turnover is down 8.7% in 2013 to €3b, on 20/02/2014.Sales in the EMEA region (Europe, Middle East, Africa) fell 4.4% (€1.22b). Puma says that the performance has been weak in the "French and Italian markets, partially…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 15108
• Published on
©  D.R.

Coca-Cola plans to invest an additional one billion dollars into its marketing budget by 2016

Coca-Cola announced that it wants to reduce its production costs by one billion dollars (€730 million) and redirect that amount into its marketing budget by 2016, the company announced while publishing its figures for the 4th quarter of 2013 on 18/02/2014. The Atlanta-based (USA) group wants to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15089
• Published on
©  Nike

Nike presents the Australian uniform for the 2014 World Cup

U.S. sportswear supplier Nike unveiled the official uniform for the Australian team for the 2014 World Cup in Brazil on 17/02/2014.The design of the Australian shirt resembles that of the Brazilian national team, also equipped by Nike, the difference being that the shirt of the FFA (Football…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 15057
• Published on