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©  D.R.

Liga BBVA: Coca-Cola would be candidate for Santiago Bernabeu naming rights

American group Coca-Cola would be candidate for the naming of the Santiago Bernabeu stadium (85,000 seats), according to Spanish daily newspapers Mundo Deportivo and Sport, on the 15/01/2014.According to the Spanish media, Coca-Cola would be willing to pay € 80m, without specifying the possible…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 13730
• Published on
©  D.R.

2.Bundesliga: energy provider Stadtwerke to extend partnership with Fortuna Düsseldorf until 2018

Energy provider Stadtwerke has extended its partnership with Fortuna Düsseldorf (2.Bundesliga), the club announced on the 13/01/2014. Both parties, bound since 2004, are now linked until the end of the 2017-18 season. Under the agreement, the company remains title sponsor of the Stadtwerke…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13695
• Published on

Premier League: American fast food group Dunkin' Brands to partner with Liverpool FC

American fast food group Dunkin' Brands has partnered with Liverpool FC (Premier League), the club announced on the 16/01/2014. The contract includes at least the seasons 2013-14 and 2014-15. Dunkin' Brands is the parent company of both Dunkin' Donuts and Baskin Robbins.Under the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13697
• Published on
©  D.R.

Brazil: service provider Liderança Serviços to extend partnership with Figueirense until 2015

The service provider Liderança Serviços has extended its partnership with Figueirense FC (Brazilian Serie A) until 2015, the club has announced, on the 09/01/2014. The company specialising in cleaning, home care, gardening and janitorial work has supported the club since 2012. The logo of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13655
• Published on
©  Sport Recife

Brazil: Adidas to partner with Sport Recife until 2018

German sportswear company Adidas has begun a partnership with Sport Recife (Brazilian Serie A) the club has announced, on the 13/01/2014. Recife, who were promoted to the first division championship at the end of 2013, have agreed a four-year contract which will run until the end of the 2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13638
• Published on

Falcao launches "Radamel Falcao Puma Edition II", his official app in partnership with Puma

Colombian international player of AS Monaco (Ligue 1), Radamel Falcao (51 caps, 20 goals) has launched "Radamel Falcao Puma Edition II" his official application, on the 11/01/2014. Available for free on iPhone, iPad and iPod Touch, this tool allows to follow the news of the player, both with his…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 13616
• Published on
©  Nike

FIFA Ballon d'Or: Nike to celebrate the victory of Cristiano Ronaldo with a viral video

Nike celebrates Cristiano Ronaldo's (Real Madrid) FIFA Ballon d'Or 2013 with the launch of a viral video, on the 14/01/2014. The Portuguese forward got 27.99% of the votes ahead of Lionel Messi (FC Barcelona, 24.75%) and Franck Ribéry (Bayern Munich, 23.36%).The clip "Cristiano Ronaldo…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 13596
• Published on

Bundesliga: health insurer Pronova BBK to become partner of Bayer Leverkusen until 2016

Pronova BBK insurance company has signed a sponsorship agreement with Bayer Leverkusen (Bundesliga) on the 14/01/2014. The two-year contract will begin in the summer 2014, until the end of the 2015-16 season.Leverkusen's official health partner will pay 250,000 euros per season, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13595
• Published on

2.Bundesliga: Nike to extend contract with VfL Bochum until the 30/06/2018

US supplier Nike has extended its partnership with VfL Bochum (2.Bundesliga, the German second division), the club announced on the 13/01/2014. The contract was extended until the 06/30/2018. The parties, bound since 2002 have extended their agreement for the third time.Nike will be the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13593
• Published on