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©  D.R.
Liverpool extend their shirt sponsorship with Standard Chartered Bank until 2016

Liverpool FC (7th in the Premier League in 2012/13) have extended their shirt sponsorship agreement with British Standard Chartered bank, until the end of the 2015/16 season, the club announced on the 19/07/2013. The bank has been the English club's shirt sponsor and official partner since July…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 8080
• Published on 19/07/13 at 14:40
©  D.R.
Brazil: Nissan to sponsor Vasco da Gama for €2.7m per year

Car manufacturer Nissan has been named sponsor of Vasco da Gama (Brazilian first division) on the 19/07/2013. The Japanese company will pay €2.7m per year to be present on the back of the club's shirt. The duration of the contract has not been specified.The partnership will be officially be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8073
• Published on 19/07/13 at 13:08
©  D.R.
Emma Williams named marketing manager of the sponsoring agency Kempster

Emma Williams has been appointed marketing manager at the sponsoring agency Kempster, the London-based company announced on the 17/07/2013. She will officially take up her post in August 2013. Her missions have not been detailed. "Emma worked for some pretty impressive brands like Thomas Cook…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 8068
• Published on 19/07/13 at 11:43
©  PSG
PSG and Nike treasure hunt in Paris on the 18/07/2013

Paris Saint-Germain and their American kit supplier Nike are organising a treasure hunt in Paris, on the 18/07/2013, before the club's pre-season tour in Sweden from the 22 to the 27/07/2013. Five miniature replicas of the Eiffel Tower have been hidden in different locations in Paris. Clues have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 8018
• Published on 18/07/13 at 12:46
England: The Football League signs partnership with Papa John's pizza

The English Football League has announced that Papa John's is to become the league's official pizza partner for the 2013/14 season, on the 15/07/2013. The deal allows Papa John's the exclusive rights to The Football League's branding and its digital assets, including online banners, dedicated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 7923
• Published on 18/07/13 at 12:25
Marketing: Louise Johnson appointed deputy-managing director of Fuse Sport & Entertainment agency

Louise Johnson has been appointed deputy managing-director of marketing agency Fuse Sport & Entertainment (Omnicom Group), for the EMEA (Europe, Middle East and Africa) region, the company announced on the 12/07/2013. She replaces David Pinnington, who had held the position since July 2010. Louise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 7929
• Published on 16/07/13 at 18:41
Volkswagen to agree three-season shirt sponsorship with 1860 Munich

German car manufacturer Volkswagen has been named as 1860 Munich's (6th in the 2.Bundesliga, the German second division in 2012/13) shirt sponsor, the club announced on the 15/07/2013. This three-year contract runs until the end of the 2015/16 season. Volkswagen will be 1860 Munich's sole shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7934
• Published on 16/07/13 at 17:06
©  Impact
MLS: Marco Di Vaio selected thanks to goals scored by fans on FIFA 13

On the 11/07/2013, Italian striker Marco Di Vaio (MLS Montreal Impact, CAN), was voted by FIFA 13 players, to participate in a match between players from the MLS and Italian team AS Roma. The match was organised by the video game developer Electronic Arts.The "AT&T MLS All-Star Challenge", held…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 7888
• Published on 16/07/13 at 11:32
©  MILAN AC
Chronotech agrees partnership with AC Milan for the 2013/14 season

AC Milan (3rd in Serie A in 2012/13) have announced a partnership with watch maker Chronotech (Binda Group) for the 2013/14 season, on the 12/07/2013. The agreement was negotiated by the Italian subsidiary of Infront, the Swiss marketing rights agency. The partnership allows Chronotech to display…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 7895
• Published on 16/07/13 at 10:08
©  D.R.
2014 World Cup: Free WiFi connection in 12 Brazilian stadiums

The 12 stadiums being used in the 2014 World Cup in Brazil will all offer spectators free WiFi, according to Sao Paolo newspaper O Estado, on the 12/07/2013. The aim is to avoid 3G and 4G network congestion, in and around the stadiums. The National Union of Telecommunications and Mobile Services…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 7876
• Published on 15/07/13 at 18:35