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©  chelseafc.com
Chelsea FC: Adidas to remain official supplier for 10 more seasons

Chelsea FC (3rd in the Premier League in 2012/13) have extended their contract with German brand Adidas for an additional 10 seasons, the club announced on the 21/06/2013. The partnership will continue until the 2023/24 season and could earn the London club up to €23m per year.Adidas have been…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 7040
• Published on 21/06/13 at 18:05
©  D.R.
A mobile app allows fans to remotely support their team during matches behind closed doors

Allowing fans to support their team during matches behind closed doors is the goal of Noumrou12, a new Tunisian mobile app launched in March 2013. Tested during the match behind closed doors between Hammam-Lif and Stade Tunisien (1-0) on the 31/03/2103, the app connected fans to 40 speakers inside…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Digital
• Article # 7003
• Published on 21/06/13 at 16:27
©  Laurent Damiani
Laurent Damiani re-elected as Sporsora president

Laurent Damiani has been elected as president of Sporsosa (an interbranch organisation for people in the sports industry), for a third term, at the group's general meeting on the 21/06/2013.Elected in 2009 and 2011, Damiani begins his third two-year term as president. He stood for election…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 6989
• Published on 21/06/13 at 13:54
©  Eiffage
Naming: Grand Stade Lille Métropole to be named after Pierre Mauroy

The board of the LMCU (Lille Urban Community) has decided that the Grand Stade Lille Métropole, of which they are the owner, will be named after former Prime Minister Pierre Mauroy, who died on the 07/06/2013. The decision was made following a unanimous vote on the 21/06/2013.Pierre Mauroy, French…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 5766
• Published on 21/06/13 at 13:22
English Federation extend partnership with Big Cola until 2015

The FA (Football Association, England) has extended its partnership agreement with Big Cola, flagship product of Peruvian multinational beverage company AJE, by two years, it was announced on 18/06/2013. The contract started in 2010 and will expire at the end of the 2014/15 season.This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities
• Article # 6931
• Published on 20/06/13 at 13:35
Besiktas: preliminary agreement with Vodafone for the naming of the Inonu Stadium

On the 18/06/2013, Turkish club Besiktas (3rd in the Süper Lig, 2012/13) signed a preliminary naming agreement with the Turkish branch of the telecoms group Vodafone, for their Inonu Stadium (capacity: 32,000), currently under renovation. The contract, which would also see Vodafone as the club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums
• Article # 6877
• Published on 19/06/13 at 12:31
©  D.R.
Adidas set target of €2bn turnover in 2014

Adidas forecast record sales of €2bn in the football market in 2014, the German sportswear company announced on the 18/06/2013."Through the World Cup we will once again underline our leading position and share our passion for the game with fans around the world," said Herbert Hainer, CEO of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Finance
• Article # 6840
• Published on 19/06/13 at 09:27
©  D.R.
Media: Perform "in advanced negotiations" to buy Opta Sports in a €47m deal

Digital sports content distributor Perform is in advanced talks to buy sports statistics supplier, Opta Sports, in a £40m deal (€47m), according to the English newspaper, The Telegraph, on the 17/06/2013.Opta's venture-capital backers, Albion Capital, are believed to have put the company up for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 6755
• Published on 18/06/13 at 11:36
©  D.R.
Confederations Cup: Budweiser launch Man of the Match award

Budweiser, the official beer sponsor of the FIFA Confederations Cup 2013 (15 to 30/06/2013) and the 2014 World Cup (12/06/2014 to 13/07/2014), both held in Brazil, have launched their Man of the Match initiative.At the start of the second half of each match, fans can vote for their man of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 6779
• Published on 17/06/13 at 18:34
©  D.R.
Naming: INEA acquire naming rights to Lech Poznan's stadium

Polish telecommunications firm INEA acquired the naming rights to Lech Poznan's stadium on 14/06/2013. The agreement lasts five years and will expire at the end of the 2017/18 season.The deal was struck with the club and Marcelin Management, who operate the stadium. The city of Poznan is the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 6705
• Published on 17/06/13 at 11:17