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Visa to extend partnership with FIFA until the 2022 World Cup

American leading global electronic payments company Visa has extended its partnership with FIFA (Fédération Internationale de Football Association) until 2022, the body announced on the 14/01/2014. Both parties are bound since 2007. The contract is estimated at € 15.5 million.The extension of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13565
• Published on

Brazil: food brand Sadia to acquire the naming rights to the Brazilian Cup until 2015

Sadia, a food brand specialising in fresh and frozen meat products, has become the naming partner of the Brazilian Cup until 2015, on the 08/18/2014. The competition will be known as the "Sadia Copa Do Brasil".Sadia is a subsidiary of BRF group, as is the Perdigao brand, title sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 13548
• Published on

Brazil: American company TelexFree to partner with Botafogo in 2014

US company specialised in Internet advertising TelexFree has become partner of Botafogo (BRA) the club announced, on 09/01/2014. The company will be present on the bottom of the carioca club's shirt in 2014. The logo of the company will then move on the shoulder of the shirt during the second half…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13514
• Published on

Brazil: BMG bank to extend contract with Atletico Mineiro in 2014

Brazilian bank BMG has extended its partnership with Atletico Mineiro for the entire 2014 season, the club announced on the 10/01/2014. The company will remain the main shirt sponsor of the 2013 Copa Libertadores winner. The agreement is estimated at € 4 million for the 2014 season. The bank will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13491
• Published on
©  FC Nuremberg

Bundesliga: Bayern Lotto to extend its partnership with 1.FC Nuremberg until 2014-15

Betting company Lotto Bayern has extended its partnership with 1.FC Nuremberg (Bundesliga) until 2014-15, the club announced on the 09/01/2014. Both parties are bound since July 2012.The extension of the partnership was negotiated by Sportfive agency, which holds the exclusive marketing rights of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13479
• Published on
©  ADIDAS

Eric Liedtke to succeed Erich Stamminger as head of global brands at Adidas Group

Eric Liedtke has been appointed head of global brands to the executive committee of Adidas Group, the German sports equipment group announced, on the 08/01/2014. He takes over Erich Stamminger, in office since 2009, who will officially leave the executive committee on the 05/03/2014."We are…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 13475
• Published on

Premier League: Aperol Spritz , property of Campari group, to sponsor Manchester United until 2017

Campari, an Italian group specialised in spirits, have announced a partnership with Manchester United (Premier League champion in 2012-13) with their brand Aperol Spritz on the 10/01/2014. The three-year agreement will run until the end of the 2016-17 season. Aperol Spritz will be present on Old…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13456
• Published on
©  Botafogo

Brazil: energy drinks Guaraviton to remain shirt sponsor of Botafogo in 2014

Energy drinks brand Guaraviton, property of Viton 44 group, has extended its partnership with Botafogo (Brazil), the club announced, on the 09/01/2014. The Brazilian company will remain the Rio-based club's main shirt sponsor during the 2014 season. The logo is displayed 8 times on the club’s kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 13435
• Published on
©  FAF

Insurer Macir Vie to extend partnership with the Algerian federation in 2014

Macir Vie, leading Algerian private and health insurer has extended its partnership with the FAF (Algerian Football Federation) in 2014, the body announced, on the 05/01/2014.The company has been partner of the Federation since 2008 and will be a major sponsor of the national team during the 2014…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13369
• Published on
©  NIKE

CONMEBOL unveils "Ordem", the Nike ball for the 2014 Copa Libertadores

CONMEBOL (the South American Football Confederation) has unveiled the "Ordem" football (first word of Brazil's slogan, "Ordem e Progresso", "Order and Progress"), the Official Nike ball of the 2014 Copa Libertadores, on the 07/01/2014. It will be used for the first time at the opening of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 13348
• Published on