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©  VFL Wolfsbourg
Bundesliga: German auto parts manufacturer Ate to sponsor VfL Wolfsburg until 2015/16

German auto parts manufacturer Ate has agreed a three-year sponsorship deal with VfL Wolfsburg (11th in the Bundesliga in 2012/13), the club announced on the 07/08/2013. The partnership runs until the end of the 2015/16 season.Ate logo will appear on the LED-boards at the Volkswagen Arena (30,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8627
• Published on 08/08/13 at 17:00
©  AFB
Premier League : consumer finance company afb to partner with Manchester United in Kenya

afb, a Mauritius-based consumer finance company operating in Kenya and Ghana, has agreed a five-year partnership deal with Manchester United (Premier League champions in 2012/13), the club announced on the 07/08/2013. The agreement runs until the end of the 2017/18 season.The partnership will see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8597
• Published on 07/08/13 at 19:25
The Netherlands: bicycle tires manufacturer CST to sponsor Ajax Amsterdam until 2016

CST, a Taiwanese manufacturer of tyres for bicycles, has agreed a three-year sponsorship of Ajax Amsterdam (Dutch champions in 2012/13), the club announced on the 01/08/2013. The deal, which runs until the end of the 2015/16 season, will be formally signed on the 20/08/2013.The agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8591
• Published on 07/08/13 at 17:45
©  Everton
Premier League: sports nutrition brand The Protein Works to partner with Everton in 2013/14

Sports nutrition company The Protein Works has agreed on a partnership with Everton Football Club (sixth in the Premier League in 2012/13) for the 2013/14 season, the club announced on the 06/08/2013.The company, which is specializing in the production of nutrition supplements for elite athletes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8567
• Published on 06/08/13 at 19:30
Ticketing: the German Association considering legal action against ticket marketplace Viagogo

The DFB (German Football Association) is considering filing a lawsuit against online ticket marketplace provider Viagogo, President of the German federation Wolfgang Niersbach announced on the 04/08/2013."The company is already selling tickets for the international match against Chile in 2014…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 8564
• Published on 06/08/13 at 18:40
©  D.R.
Bundesliga: Christian Seifert, the league's Chief Executive Officer, wants no title sponsor

DFL's (German Professional Football League) CEO Christian Seifert does not want any title sponsor for the Bundesliga, he announced on the 06/08/2013."20 to €30 million could be generated thanks to a title sponsor. But given the total turnover of the Bundesliga (€2.5 billion in 2012/13), it simply…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 8557
• Published on 06/08/13 at 16:55
©  D.R.
Liga : Italian clothing brand Fashion Box to partner with FC Barcelona until 2017

Italian clothing brand Fashion Box and FC Barcelona (Spanish Liga winners in 2012/13) have agreed a four-year sponsorship agreement, the club announced on the 02/08/2013. The deal begins in 2013/14 and runs until the end of the 2016/17 season.The agreement falls under the Treviso-based firm’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8531
• Published on 05/08/13 at 19:45
©  Galatasaray
Turkey: Indian company HCL ME Tablet to sponsor Galatasaray in 2013/14

Indian electronics company HCL ME Tablet has agreed to sponsor Galatasaray (Turkish champions in 2012/13), the Istanbul-based club announced on the 01/08/2013. The logo of the Indian brand will appear on the players shorts during the 2013/14 season. HCL ME Tablet replaces Japanese company Nikon…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 8526
• Published on 05/08/13 at 18:35
©  D.R.
Merchandising : IMG Worldwide acquires sporting brands protection company JPatton

Sports, fashion and media company IMG Worldwide has acquired U.S. brand protection specialist JPatton, the latest company announced on the 31/07/2013.JPatton is a provider of brand protection and brand management solutions specializing in patented holographic security technologies and digital…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 8477
• Published on 02/08/13 at 13:19
©  Crystal Palace FC
Premier League: Access Self Storage to appear on Crystal Palace match tickets in 2013/14

English furniture storage company Access Self Storage has signed a sponsorship agreement with Crystal Palace (promoted to the Premier League in 2013/14) for the 2013/14 season, the London club announced on the 29/07/2013. Access Self Storage branding will appear on the club's game tickets and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 8453
• Published on 01/08/13 at 19:30