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Bundesliga: Turkish tyre manufacturer Lassa Tyres becomes sponsor of Hamburger SV

Turkish tyre manufacturer Lassa Tyres became a sponsor of Hamburger SV (Bundesliga), announced the club on the 28/01/2014. The partnership was facilitated by Sportfive Germany, exclusive marketing agency of HSV. Lassa Tyres replaces the South Korean company Kumho, tyre partner of Hamburg in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14103
• Published on

Bundesliga: the Internet service provider Unitymedia Kabel BWI partners with Borussia Dortmund

The German Internet service provider Unitymedia Kabel BWI becomes a sponsor of Borussia Dortmund (Bundesliga), the club announced on the 23/01/2014.The company will receive advertising space in several areas of the Signal Iduna Park stadium in Dortmund. The service provider will be particularly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 14069
• Published on

Adidas organises "Samba Tour" futsal tournament in Paris to promote the "Samba Pack"

German sports equipment company Adidas will organise a "Samba Tour" futsal tournament in Paris (France) with partners Le Five and Z5, in February-March of 2014, announced the brand on the 17/01/2014. The tournament will allow the winning team to face the futsal section of the Brazilian club…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14067
• Published on
©  Liverpool FC

Liverpool: Indonesian airline Garuda becomes sponsor of training equipment

Indonesian airline Garuda becomes the sponsor of Liverpool FC's (Premier League) training outfits, announced the club on the 27/01/2014. Garuda has been the official airline of Liverpool since September 2012, under a contract that was set to expire at the end of the 2014-15 season. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14060
• Published on
©  Telepizza

Liga BBVA: Telepizza, official supplier of Athletic Bilbao, launches "Athletic Club Pizza"

The Spanish restaurant chain Telepizza, official pizza supplier of Athletic Bilbao (Liga BBVA), launches "Athletic Club Pizza", announced the Basque club on the 27/01/2014. The pizza takes the shape and colors of the logo of the club, and will be available in over twenty Telepizza restaurants in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14037
• Published on
©  D.R.

Bundesliga: Nike to replace Jako as kit supplier of Eintracht Frankfurt in 2014-15

Eintracht Frankfurt (Bundesliga) announced the end of their partnership with the German equipment company Jako at the end of the 2013-14 season, the club said on the 24/01/2014. Jako has supported the club since 2003. Nike will replace Jako on the 01/07/2014. A five-year contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14025
• Published on
©  Liverpool FC

Premier League: Vauxhall Motors to replace Chevrolet as Liverpool partner until 2015-16

British car brand Vauxhall Motors will become partner of Liverpool FC (Premier League), the club announced on the 24/01/2014. The contract runs until the end of the 2015-16 season.General Motors decided to replace Chevrolet with Vauxhall Motors - both brands belong to the American parent group …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14001
• Published on
©  Arsenal FC

Premier League: Puma formalise their kit partnership with Arsenal from 2014-15

German sports equipment company Puma formalise their partnership with Arsenal FC (Premier League), the club announced at the Emirates Stadium in London (United Kingdom) on the 27/01/2014. The contract will begin on the 01/07/2014. The agreement is "the most important in the history of Puma and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 14007
• Published on
©  Getty Images 2013 AFP

Barclays may end sponsorship of the Premier League in 2016

Barclays may end its title sponsorship of the Premier League at the end of the current contract in 2016, says the Wall Street Journal on the 26/01/2014. The English 1st Division has been called the Barclays Premier League since 2001. The bank pays €48.3 million per season to the league since the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13999
• Published on
©  D.R.

Liga: national tourist office "Azerbaijan" to extend partnership with Atletico Madrid until 2014-15

"Azerbaijan", the national tourist office, has extended its partnership by one season with Atletico Madrid (Liga BBVA), on the 23/01/2014. The inscription "Azerbaijan, land of fire" has been displayed on the club's shirt since December 2012. The new contract will end on the 30/06/2015.The logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13941
• Published on