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©  D.R.
American striker Clint Dempsey becomes Ambassador for EA Sports in North America

Clint Dempsey, U.S. international player (99 caps, 35 goals), has become ambassador for the video games brand EA Sports, on the 10/09/2013. The duration of the contract has not been disclosed.The striker will appear in a series of marketing campaigns and advertisements of the brand in North…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 9585
• Published on 11/09/13 at 11:44
©  D.R.
Michael Schmid, new director of the Austrian office of sponsoring agency Sporteo

Michael Schmid has been appointed director of the Austrian office of sponsoring and media placement agency Sporteo, based in Liechtenstein, on the 01/09/2013. After two weeks at the headquarters of the company, Michael Schmid will take office as Director of Sporteo Austria on the 16/09/2013.The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 9572
• Published on 11/09/13 at 11:16
©  Rewe
2.Bundesliga: Rewe extends contract as shirt sponsor of Cologne until 2014/15

German group of supermarkets and hypermarkets Rewe, has extended its partnership as main sponsor for FC Cologne (2.Bundesliga, the German second division) for two seasons, the club announced on the 09/09/2013. Both parties are bound until the end of the 2014/15 season.The Cologne-based company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9613
• Published on 11/09/13 at 11:06
©  SSC Naples
Serie A: Energas distributor becomes sponsor of SSC Napoli until 2015/16

Gas and LPG distributor Energas has become sponsor of SSC (Società Sportiva Calcio) Naples for three seasons, the club announced on the 07/09/2013. Both parties are bound until the end of the 2015/16 season.As part of this partnership, gas stations will be branded with the colours of the club in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9551
• Published on 10/09/13 at 15:32
©  MBNA
Premier League: credit card company MBNA extends partnership with Manchester United until 2015/16

English credit card company MBNA has extended by three-year its partnership with Manchester United (Premier League), the club announced on the 09/09/2013. The agreement between the two parties will run until the end of the 2015/16 season.MBNA is the official club-branded credit card supplier for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9546
• Published on 10/09/13 at 13:41
UEFA: SecuTix SA, new IT provider in charge of ticketing and hospitality system

Swiss company SecuTix SA has been chosen by UEFA (Union of European Football Associations) as IT provider responsible for implementing its new ticketing and hospitality system, on the 05/09/2013.The contract will run for three years from 2015 and includes an optional extension until 2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Authorities
• Article # 9531
• Published on 10/09/13 at 11:12
©  Milan AC
Serie A: appliance manufacturer Braun to partner with AC Milan for the 2013/14 season

Appliance manufacturer Braun has become sponsor of AC Milan (Serie A) for the 2013/14 season, the club announced on the 09/09/2013.Braun will be advertized at Giuseppe Meazza Stadium (80,000 seats) and at the Milanello training center. The company will also be present on all the communication…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9544
• Published on 10/09/13 at 11:04
©  FC Barcelone
Liga: United Arab Bank (UAE) to sponsor FC Barcelona until 2015/16

United Arab Bank, Bank of the United Arab Emirates, has become FC Barcelona's (Liga) sponsor until 2015/16, the club announced on the 09/09/2013. The three-year agreement will expire in July 2016.The partnership with the Catalan club is the UAE bank's first commitment in sport. It will use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9529
• Published on 10/09/13 at 09:40
©  Feyenoord
Netherlands: Adidas to supply Feyenoord for five seasons, from 2014-15

Adidas will become the kit supplier to Feyenoord (Netherlands) from the 2014-15 season, the Rotterdam club announced, on the 05/09/2013. The five-year agreement will expire at the end of the 2018-19 championship. Adidas previously worked with the club from 1991 to 2000.For the 2013-14 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12212
• Published on 09/09/13 at 18:34
©  D.R.
Sponsorship: Dutch group ING extends contract with the Belgian Federation until 2018

Dutch financial services institution ING has extended its partnership with the Belgian FA (Royal Belgian Football Association, the official name of the Belgian Football Federation) until the end of the 2018 World Cup, the company announced on the 06/09/2013. The original agreement was signed in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 9505
• Published on 09/09/13 at 14:39