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©  Stoke City

Premier League: contract between Adidas and Stoke City will not be renewed after 2013-14

The contract between the German kit and equipment supplier Adidas, and Stoke City (Premier League) will not be renewed after 2013-14, announced the club on 18/03/2014. Adidas has equipped the Potters since the 2009-10 championship. The contract is valued at €1.2m per year. Adidas is the supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16258
• Published on
©  Paris SG

Paris SG: PMU creates fictitious horse race before the match against AS Saint-Etienne

Betting operator, PMU, partner of Paris Saint-Germain, established a fake horse race around the Parc des Princes before the match against AS Saint-Etienne (2-0, 29th day of Ligue 1) on 16/03/2014. Paris Saint-Germain enables its main sponsors to create exclusive activities at one dedicated match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16160
• Published on

Brazil 2014: Food brand, Sadia, allows children to send a message to the Selecao

Sadia, the food brand, partner of the CBF (Brazilian federation), allowed children born after the last victory of Brazil at the World Cup to send a message to the Seleção players for the 2014 World Cup, on 14/03/2014. The viral campaign targets children under the age of 12, who did not see the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16145
• Published on
©  D.R.

Jyske Bank becomes partner of Toulouse FC who wants to develop its relationship with Denmark

Toulouse FC (Ligue 1) formalised its partnership with Jyske Bank. The two entities are co-organising an event honouring Franco-Danish relations, during the match Toulouse FC - Evian-Thonon-Gaillard (30th matchday of Ligue 1) on 22/03/2014. The consul of Denmark in Midi-Pyrenees, will kick off the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16086
• Published on
©  Hyundai

Iker Casillas and Kaka named Hyundai ambassadors for the 2014 World Cup

South Korean car manufacturer Hyundai has named Iker Casillas (ESP, Real Madrid) and Ricardo Kaká (BRA, Milan AC) as international brand ambassadors for the 2014 World Cup, on 14/03/2014.Both players will appear in television spots, as well as in a print and digital campaign.Hyundai has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16140
• Published on
©  D.R.

Brazil 2014: Adidas and Japanese football federation partner with Pokémon (Nintendo group)

Adidas and the JFA (Japan Football Association) created a partnership with the Pokémon franchise, owned by the Nintendo group on 12/03/2014. The main characters of the animated series of Pokémon, including Pikachu, will appear in an advertising campaign of the German sporting goods supplier in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16116
• Published on

Ligue 1: Center Parcs becomes official label of Paris SG until the end of 2013-14 season

Center Parcs, a company specialising in holiday villages and tourist residence, became the official label of Paris SG (Ligue 1) until the end of the 2013-14 season, the club announced on 14/03/2014. The Dutch company belonging to the Pierre & Vacances Group is developing its first partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16081
• Published on
©  Sportlab

56% of 15-24 year olds intend to watch the 2014 World Cup according to 2013 Yearbook by Sportlab

56% of 15-24 year olds intend to watch the 2014 World Cup, compared to 37% of the total French population, said the "2013 Yearbook" of the sport counseling and marketing agency, Sportlab, on 12/03/2014. This annual study published since 2007, summarises the key points of the agency's various…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16055
• Published on
©  Adidas

Only 6.8% of English youth associate Messi with Adidas (Threepipe study)

Only 6.8% of English fans aged between 18 and 24 associate Lionel Messi (FC Barcelona) with sporting goods supplier Adidas, according to a study by the British marketing agency, Threepipe, published in February 2014. This conclusion was made after interviews with a panel of 2,000 people. Lionel…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16052
• Published on