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©  D.R.
Manchester United: Aeroflot open stand for supporters at Heathrow airport

Russian airline Aeroflot, the official carrier of Manchester United (Premier League), has opened a stand at Heathrow Airport in London to give supporters and travellers a chance to win a trip to a United match, on the 21/10/2013.The installation will also be present at airports in Frankfurt (GER)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11092
• Published on 24/10/13 at 15:16
©  Klaus Rainer Krieger FC Augsburg
Bundesliga: VR-Bank extends deal with FC Augsburg until 2015/16

The Bavarian cooperative bank VR-Bank has extended its two-year partnership with FC Augsburg (Bundesliga) the club announced, on the 23/10/2013. Both parties are bound to the end of the 2015/16 season.The extension of the partnership was negotiated by SportFive Germany, as was the original…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11084
• Published on 24/10/13 at 12:45
Brazil: Portable camera manufacturer GoPro becomes technology partner with Corinthians

Brazilian club Corinthians have formalised a partnership with GoPro, the U.S. camera manufacturer, to offer innovative content to the club and its supporters, on the 21/10/2013.GoPro presented the agreement along with the release of a video of a training session with the Sao Paulo club. The video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 11071
• Published on 23/10/13 at 18:55
©  Adidas
Adidas launch "The Enlightened" - boots with reflective technology

German sporting goods company Adidas launched reflective boots during the Champions League match between AC Milan and FC Barcelona (1-1, Group H, match-day 3), on the 10/22/2013.The technology, called "The Enlightened", allows boots to capture and reflect floodlights and flash-photography. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 11067
• Published on 23/10/13 at 18:45
©  Milan AC
Serie A: Windows manufacturer SPI extends sponsorship of AC Milan in 2013/14

The Italian windows manufacturer, SPI Windows, will continue its partnership with AC Milan (Serie A) for the 2013/14 season, the club announced on the 21/10/2013. SPI has been a sponsor of the Lombard club since the 2011/12 season.Infront Italy, the media and marketing rights company, worked on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11059
• Published on 23/10/13 at 18:18
©  ADIDAS
Adidas Group: Gil Steyaert, named Managing Director for Western Europe

Gil Steyaert has been appointed Managing Director of Adidas Group (Adidas and Reebok brands) for the Western Europe region, the company announced on the 10/22/2013. He will take office on the 01/11/2013. Currently Managing Director of the North Market (UK, Ireland, Benelux and Scandinavia), he…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 11062
• Published on 23/10/13 at 17:59
Serie A: Betting operator SportYes becomes partner of Livorno for the 2013/14 season

Online sports betting operator SportYes has become partners with AS Livorno Calcio (Serie A) for the 2013-14 season, the club announced on the 20/10/2013.SportYes, which belongs to the Austrian group Admiral, will have pitch-side advertising at the Armando Picchi stadium (19,000 seats) during…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 11057
• Published on 23/10/13 at 17:30
©  Sport24
Real Madrid: Audi in the running for Santiago Bernabeu naming rights

The German automaker Audi are in the running for the naming rights of the Santiago Bernabeu stadium (85,000 seats), according to the Madrid daily newspaper AS on the 22/10/2013. The stadium would then be called "Santiago Bernabeu Audi" or "Audi Santiago Bernabeu.""We are working to find a sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 11039
• Published on 23/10/13 at 13:30
©  Stoke City
Premier League: Interlink Express extends deal with Stoke City in 2013/14

The delivery company Interlink Express has extended its partnership with Stoke City (Premier League) in 2013/14, the club announced on the 22/10/2013. The partners have been together since the 2012/13 season.The new agreement allows the company to benefit from greater visibility at the Britannia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11038
• Published on 23/10/13 at 12:59
©  Nike
Nike to provide Cristiano Ronaldo with special boots for Barca-Real El Clasico

American sports equipment company, Nike, have launched a new pair of boots, Nike Mercurial CR7 IX, especially for Cristiano Ronaldo, on the 22/10/2013. The Portuguese Real Madrid striker will wear them for the first time the El Clasico match between FC Barcelona and Real Madrid on the 26/10/2013…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands
• Article # 11030
• Published on 23/10/13 at 12:37