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©  D.R.
Brazil 2014: Match Hospitality appoints exclusive sales agent in Singapore, Malaysia and Indonesia

Match Hospitality AG has appointed Venture Sports & Events Co., Ltd as exclusive sales agent in Singapore, Malaysia and Indonesia for the official hospitality programme of the 2014 World Cup in Brazil, the Swiss based company announced, on the 04/11/2013.Venture Sports & Events will also act as an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Authorities
• Article # 11357
• Published on 04/11/13 at 19:57
Scotland: Adidas prolongs partnership with Scottish Football Association (SFA) until december 2018

The Scottish Football Association (SFA) extended their sponsorship deal with Adidas, on the 01/11/2013. The deal sees Adidas remain an official partner of the SFA until december 2018.The German sportswear group have been the official kit supplier to the SFA since 2009, and will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 11370
• Published on 04/11/13 at 19:53
Premier League: Unilever to partner Manchester United for three years in South East Asia

Dutch consumer goods group Unilever has become the official partner of Manchester United (Premier League) for three years in South East Asia, the club announced on the 04/11/2013. Both parties are bound to the end of the 2015-16 season.Unilever will be the club's first "official personal care and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11392
• Published on 04/11/13 at 19:45
©  RFS
Russia: Gas producer Novatek is new sponsor of the Federation

The private Russian natural gas producer Novatek has signed a partnership with the RFS (Russian Football Federation), announced the Russian press, on the 30/10/2013. The company replaces state-owned Gazprom, whose contract expired in December 2012.The partnership allows the federation, whose debt…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 11348
• Published on 31/10/13 at 19:50
Champions League: Heineken extends partnership for three seasons, until 2018

The Dutch brewer Heineken has extended its partnership with the Champions League for three seasons, on the 30/10/2013.Heineken have been a partner of the competition organised by UEFA (Union of European Football Associations) since the 2004/05 season, but they have been linked to the European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 11309
• Published on 31/10/13 at 11:03
©  D.R.
Brazil: American brand Gatorade becomes Fluminense's partner

The U.S. energy drink Gatorade has become a sponsor of Fluminense (Brazil), announced the Rio de Janeiro based club, on the 29/10/2013.Gatorade will have LED and on-pitch visibility at the Maracana stadium (78,000 seats) and will also feature in the club's media communications. The company will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11308
• Published on 31/10/13 at 10:23
©  D.R.
Udinese: Decorator becomes shirt sponsor for a game, thanks to competition launched by Dacia

"Michael Nino, Painter". A young artisan painter and decorator from Friuli, Michael Nino, 26, had his name printed on the central area of the Udinese (Serie A) shirt during their match against AS Roma (0-1,match-day 9, Serie A) 27/10/2013, following a competition launched by the car brand Dacia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11209
• Published on 30/10/13 at 19:54
©  Warrior
Major League Soccer: Australian Tim Cahill becomes ambassador for Warrior

The Australian international player Tim Cahill (57 caps, 24 goals) has become an ambassador for American sports equipment supplier Warrior, on the 16/10/2013. The New York Red Bulls striker is the first MLS player to join Warrior.Tim Cahill "will help the brand to expand its reputation. This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11299
• Published on 30/10/13 at 18:57
©  Hublot
Pelé becomes brand ambassador for Hublot

Brazilian Edson Arantes do Nascimento, also known as Pelé (three time winner of the World Cup in 1958, 1962 and 1970) has become the new ambassador of the Swiss watchmaker Hublot, announced the brand, on the 29/10/2013.The former player, born on the 23/10/1940, will participate in media campaigns…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 11292
• Published on 30/10/13 at 16:59
QTA: "PSG have the ambition to become a global sports brand" (Jean-Claude Blanc, Paris-SG)

"PSG have the ambition to become a global sports brand. To achieve this, we have two levers, football and Paris. We are very lucky to be representing Paris", said Jean Claude Blanc, Deputy Chief Operating Officer of the Paris club, on the 29/10/2013, at the presentation of their partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 11276
• Published on 30/10/13 at 14:36