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©  D.R.
China: Nike replaces adidas as the equipment supplier of the federation for the 2015-2026 period

The American brand Nike has replaced the German brand adidas as the official equipment supplier of the CFA (Chinese Football Association) until 2026, the two parties announced on 06/01/2015. The annual amount of the partnership is €13.5m. adidas had sponsored the Chinese Federation since 1981…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 31004
• Published on 08/01/15 at 15:29
©  D.R.
United Kingdom: FIFA15 is the best selling video game in 2014 with 2.66 million copies sold

FIFA15, from the American publisher EA Sports, was the best selling video game in the UK in 2014, with 2,663,296 copies sold, according to figures published by ERA (the British association of entertainment retailers) on 01/01/2015. The FIFA14 version achieved 2.65 million copies sold in the UK in…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital
• Article # 30994
• Published on 08/01/15 at 14:35
Serie A: the Blu Hotels hotel chain becomes a partner of Fiorentina for 2014-15

The Italian hotel group Blu Hotels became a partner of ACF Fiorentina (Serie A TIM) for the 2014-15 season, the club announced on 28/12/2014.The logo of the group, founded in 1993 and comprising 27 hotels and holiday villas, will be present on the advertising boards of the Stadio Artemio Franchi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30918
• Published on 07/01/15 at 16:06
©  D.R.
Brazil: the German Henkel group (cleaning products) becomes a partner of Corinthians in 2015

Henkel, a German group of cleaning products, became a partner of SC Corinthians Paulista (Brazialian Serie A) in 2015, the club announced on 05/01/2015. The partnership allows the German group to exhibit two of its brands, Cascola and Loctite, on the club's media communications. The brands are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30910
• Published on 07/01/15 at 14:46
©  NTF
If you missed the articles published from 29/12/2014 to 02/01/2015…

You can find below all the articles published by New Tank during the Christmas and New Year holidays. In particular are the confirmation by the Court of Arbitration for Sport of the transfer ban levied against FC Barcelona until 2016 and the potential reforms of the organisation of Italian…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Article # 30869
• Published on 06/01/15 at 19:22
©  D.R.
Serie A: Tempotest becomes shirt breast sponsor of Sampdoria until June 2015

Tempotest, a brand of Italian company Para (specialised in sunscreen), has become the shirt brest sponsor of AC Sampdoria (Serie A TIM) until the end of the 2014-15 season. The partnership will be officially presented on 08/01/2015. The brand's logo was present on the breast space of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30868
• Published on 06/01/15 at 18:07
©  Gremio
Brazil: Umbro becomes the kit supplier of Gremio Porto Alegre (2015-2018)

The British-borne brand Umbro is now the official kit and equipment supplier of Gremio Porto Alegre (Brazilian Serie A) for the 2015-2018 period, the club announced on 01/01/2015. Umbro replaces the Brazilian supplier Topper, under contract with the club since 2011. The new agreement is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 30820
• Published on 06/01/15 at 13:59
Bundesliga: average amount of €7.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 18 Bundesliga clubs are estimated at an average €7.4m for the 2014-15 season. In total, the various agreements of the German championship amount to a total allocation of €133m, or stable compared to 2013-14 (€132m). The largest Bundesliga contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37276
• Published on 05/01/15 at 13:28
The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in 2014-15

The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in shirt sponsorship contracts for the 2014-15 season. Airlines are the main contracts in both the Liga BBVA and Ligue 1. Emirates airline (UAE) is the shirt sponsor of a club in each league's Top 5: Real Madrid CF (Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37277
• Published on 05/01/15 at 13:28
5.1 sponsors on average present on the shirts of Ligue 1 clubs in 2014-15

With 5.1 with sponsors on average on the official uniform, Ligue 1 clubs have the most shirt partners of the five major leagues in 2014-15. The number of advertisers present on the shirts of French clubs has increased compared to 2013-14 (4.7). The clubs are especially more likely to now show a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37278
• Published on 05/01/15 at 13:28