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Premier League: average amount of €10.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Barclays Premier League amount to an estimated average of €10.4m for the 2014-15 season. In total, the various agreements of the English championship amount to €208m all together, the largest sum of all the European leagues.The cumulative amount of the contracts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37275
• Published on 05/01/15 at 13:28
Shirt sponsorships of European Top 5 clubs in 2014-15

All the main shirt sponsorship deals of clubs in the European Top 5 leagues (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, and Ligue 1) together represent a total allocation estimated of €548m for the 2014-15 season. The various agreements in the Premier League represent a total of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37279
• Published on 05/01/15 at 13:27
Serie A: average amount of €3.8m for a shirt sponsorship in 2014-15

The shirt sponsorship contracts of the Serie A TIM amount to an estimated average of €3.8m for the 2014-15 season. In total, the various shirt sponsorship agreements in the Italian championship amount to €76m all together, or 36.5% of the overall total of the Barclays Premier League in 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37274
• Published on 05/01/15 at 13:27
Ligue 1: average amount of €2.3m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Ligue 1 amount to an estimated average of €2.3m for the 2014-15 season. In total, the various agreements amount to €47m all together, for fifth place in the European Top 5 leagues.The partnership between Paris Saint-Germain and Emirates airline (valued at €20m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37273
• Published on 05/01/15 at 13:27
La Liga: average amount of €4.2m for a main shirt sponsorship in 2014-15

The 20 main shirt sponsorships in the Liga BBVA are estimated at an average of €4.2m for the 2014-15 season. In total, the various agreements in Spain amount to a total allocation of €84.2m, the third largest European market behind the Barclays Premier League (€208m) and the Bundesliga (€133m)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37272
• Published on 05/01/15 at 13:27
©  VfB Stuttgart
Bundesliga: the beer Krombacher extends with VfB Stuttgart until 2019-20

The German beer Krombacher extended its exclusive partnership with VfB Stuttgart (Bundesliga) until the end of the 2019-20 season, the club announced on 19/12/2014. The brand -- related to the club since 2011-12 -- was under contract with Stuttgart until June 2016. Krombacher beer will be sold in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30557
• Published on 29/12/14 at 17:37
©  D.R.
Spain: SIS (data) to provide data of the professional leagues to betting sites

SIS (Satellite Information Services), specialising in data collection for broadcasters and sports betting sites, will offer companies data from the Spanish championships collected since the start of the 2014-15 season, SIS announced on 16/12/2014. SIS signed a three-year partnership in August 2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Betting
• Article # 30558
• Published on 29/12/14 at 16:44
©  D.R.
Turkey: Lukoil, Russian oil producer, becomes a partner of Galatasaray until 2018-19

Lukoil, a Russian oil producer, became a partner of Galatasaray (Turkey) until the end of the 2018-19 season, the club announced on 18/12/2014.Lukoil will receive advertising board visibility at matches at the theTürk Telekom Arena (capacity 52,000) in Istanbul, and a have presence in the media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30562
• Published on 29/12/14 at 11:27
©  D.R.
Germany: the federation extends its partnership with Coca Cola until the end of 2017

The DFB (Deutscher Fußball-Bund, the German Football Federation) renewed its partnership with Coca Cola, the American beverage producer group, until 31/12/2017, announced the federation on 18/12/2014. Coca Cola remains the official beverage of the German national team, and continues its…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities
• Article # 30447
• Published on 23/12/14 at 09:44
©  D.R.
England: Player LENS database to help clubs manage player loans from 01/01/2015,

The Player LENS (Loan Exchange Network System) database, a system to help manage the loans of players on the transfer market, will be available English football clubs from 01/01/2015. Designed in partnership with Opta, the data provider and statistics agency, this collaborative loan network allows…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 30392
• Published on 22/12/14 at 11:00