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La Liga: Malaga negotiating with a Chinese company to replace UNESCO on their shirt

Malaga CF (Liga BBVA) is negotiating with a Chinese company to replace UNESCO as their shirt partner, announced Vicente Casado, the general director of the club, to the Andalusian newspaper Sur, on 30/04/2015. The UNESCO logo has been present on the centre of the shirt of the "Boquerones" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41236
• Published on
©  D.R.

Serie A: Etihad Airways could become the shirt sponsor of AS Roma from 2015-16

The UAE airline Etihad Airways could become the shirt sponsor of AS Roma (Serie A TIM) from the 2015-16 season, according to the Italian newspaper Corriere dello Sport on 06/05/2015. The club, which has not had a shirt sponsor since the start of the 2013-14 season, are reportedly hoping for a deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41224
• Published on
©  prozone

Sports Data: US company STATS acquires Franco-British company Prozone-Amisco

The American company STATS LLC, specialising in sports data, acquired the British company Prozone, which specialises in sports performance analysis software, on 05/05/2015. Prozone, founded in 1995 in Leeds (ENG), merged with its French counterpart Amisco in 2011. The Prozone-Amisco group supplies…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 41199
• Published on
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Ligue 1: Paris Saint-Germain launch on the Spotify music platform Magic Sound

Paris Saint-Germain (Ligue 1) and Spotify, the music streaming platform, launched the "Magic Sound" platform now available on a tab on the Facebook page of the Paris club, allowing fans to listen to the music playlists of players, on 05/05/2015. The Spotify playlist of one of the club's players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 41110
• Published on
©  D.R.

Poland: adidas remains equipment supplier of the Ekstraklasa until 2016-17

The German equipment manufacturer adidas and Ekstraklasa SA, the company that manages the Polish professional football league, renewed their partnership until the end of the 2016-17 season, announced Ekstraklasa SA on 04/05/2015. The two sides have been linked since the beginning of the 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 41187
• Published on
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Germany: Dekra (technical inspections) extends its partnership with the Federation until 2018

Dekra, the European leader in the inspections of vehicle and technical systems, extended its partnership with the DFB until 30/06/2018, announced the German Federation on 05/05/2015. Both parties have been under contract since 2003. The logo of the German company will remain present on the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 41129
• Published on
©  D.R.

Italy: Mediaset Premium acquires the naming rights to the San Siro metro station in Milan

Mediaset Premium, a pay-TV subsidiary of the Italian audiovisual group Mediaset, has acquired the naming rights to the metro station for the Stadio Giuseppe Meazza (or the "San Siro", 80,018 seats) in Milan (ITA) on 24/04/2015. This station, on Line 5 of the Metropolitana di Milano, was officially…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication
• Article # 41085
• Published on

USA: Coppertone (sun protection), partner of the federation and the women's league

The suncreen brand Coppertone, which belongs to the Bayer pharmaceutical group, has become the partner of the USSF and NWSL (American women's football league), announced the American federation on 04/05/2015. Coppertone will use its partnership with the federation for the 2015 Women's World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 41101
• Published on
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2015 Women's World Cup: Panini launches the official album of the competition in 25 countries

Panini, the Italian collectible cards and stickers manufacturer, has launched the official album of the 2015 Women's World Cup, announced FIFA on 04/05/2015. This is the second Panini album for a Women's World Cup after the 2011 edition in Germany. "The German event hosted in 2011 was very…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 40937
• Published on
©  PC

France: the mayor of Toulouse in favour of naming the stadium to make up for lower subsidies

"In principle, I am in favour of selling naming rights to the stadium. This is one of the solutions discussed with Olivier Sadran, the president of Toulouse FC, to make up for lower subsidies," said Jean-Luc Moudenc, the mayor of Toulouse, on 28/04/2015. The Stadium de Toulouse, on which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Authorities
• Article # 40800
• Published on