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©  Konami
Bundesliga: Konami (JPN) becomes a partner of Borussia Dortmund for 2016-2020

Konami Digital Entertainment, a Japanese video game publisher, became a partner of Borussia Dortmund (Bundesliga) for an initial period of four seasons (2016-2020), on 17/08/2016. The announcement came at Gamescom 2016, a video game trade show held in Cologne (GER), in which two players from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 74852
• Published on 22/08/16 at 12:29
NFL: Hard Rock International gets the naming rights to the Miami Dolphins stadium until 2034

The American restaurant chain Hard Rock International has acquired the naming rights to the stadium of the Miami Dolphins (NFL), which will become the Hard Rock Stadium (64,982 seats) until 2034, announced the club on 17/08/2016. The amount of the agreement is estimated at $250m (€221m) in total…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums, Marketing - Communication
• Article # 74851
• Published on 22/08/16 at 11:30
©  Tag Heuer
Premier League: Tag Heuer (watchmaker) becomes the Official Timekeeper of Man United (2016-2019)

The Swiss watchmaker Tag Heuer has become the Official Timekeeper and global partner of Manchester United FC (Premier League) for three seasons (2016-2019), on 24/07/2016. The partnership was unveiled in Beijing (CHN), during the Chinese leg of "Manchester United Tour 2016" - the pre-season tour…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74766
• Published on 19/08/16 at 16:44
©  Manchester City FC
Premier League: Veqta platform concludes distribution agreement with Manchester City FC in India

Veqta, the premier Indian platform for sports streaming content, has concluded a distribution agreement with Manchester City FC (Premier League), valid in India, on 16/08/2016. "This landmark partnership will engage the club with millions of Blues and sports fans in one of the world’s fastest…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 74818
• Published on 19/08/16 at 13:40
©  AS Nancy-Lorraine
Ligue 1: Sweetcom (energy renovation) becomes main shirt sponsor of AS Nancy-Lorraine for 2016-2018

Sweetcom, a French group specialising in consultation and solutions for the energy renovation of housing, became the main shirt sponsor of AS Nancy-Lorraine (Ligue 1) for two seasons (2016-2018), on 14/08/2016. "The Sweetcom group is in its commercial expansion and development phase in the east of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74784
• Published on 19/08/16 at 10:04
©  P.Juste / Le Progrès
Ligue 1: Alila (real estate) becomes a back of the shirt sponsor of Olympique Lyonnais until 2017-18

Alila, a Lyon (FRA) based company specialising in property development and intermediary accommodation, became a major partner of Olympique Lyonnais (Ligue 1), on 12/04/2015. The partnership takes effect for two seasons in 2016-17, and concludes at the end of the 2017-18 fiscal year. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74737
• Published on 18/08/16 at 09:39
©  EA Sports
Manchester United: EA Sports becomes the official video game partner of the club for 3 seasons

The American publisher EA Sports became the "official football video game partner" of Manchester United FC (Premier League) for three seasons (2016-2019), on 10/08/2016. Under the partnership, players of the English club and Old Trafford (75,811 seats) were modelled by Electronic Arts Inc. teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74727
• Published on 17/08/16 at 15:25
©  Vincent Poyer / Dijon FCO
Ligue 1: Roger Martin (home kit), Suez (away and third kits) become shirt sponsors of Dijon in 2016

Roger Martin, a construction and infrastructure group based in Dijon (Côte-d'Or, France) became the main sponsor of the Dijon FCO (Ligue 1) home shirt for the 2016-17 season, on 05/08/2016. A club partner since 2008, Roger Martin was a sponsor of the Dijon FCO training kit, as of 23/02/2016 until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74686
• Published on 17/08/16 at 10:29
©  DFL
Germany: UPS (logistics) partners the 2016 Super Cup, Borussia Dortmund - Bayern Munich (0-2)

UPS, a US logistics company, was a partner of the 2016 edition of the German Super Cup, announced the Lagardère Sports agency on 09/08/2016. The German branch of Lagardère Sports has been the exclusive marketing agency of promotion/relegation play-offs for the Bundesliga, 2.Bundesliga, and 3.Liga…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 74627
• Published on 16/08/16 at 11:54
©  Atalanta
Bundesliga: Eintracht Frankfurt broadcast on the Facebook page of its premium partner Mainova

The friendly match between Atalanta BC (Serie A TIM) - Eintracht Frankfurt (Bundesliga), at the Stadio Atleti Azzurri d'Italia (Bergamo, ITA), was broadcast live on three platforms, including the Facebook page of Mainova, who are a premium partner of the German club, on 08/06/2016. With the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Sponsors - Partners
• Article # 74606
• Published on 12/08/16 at 14:19