Sponsors & Partners: archives (page 676/935)

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©  Heineken

Rugby: Heineken (beer) becomes a global partner (first level) of the 2019 World Cup in Japan

The Dutch beer conglomerate Heineken has renewed and upgraded partnership with World Rugby to become a "global partner" of the 2019 Rugby World Cup in Japan, announced the two entities on 02/03/2017. This is a top-level partnership in the sponsorship hierarchy of World Rugby. Heineken has been a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 88764
• Published on
©  nordphoto

Bundesliga: Umbro to succeed Nike as the kit supplier to Werder Bremen (2018-2023)

The American brand, of British origin, Umbro will succeed Nike as the equipment supplier to SV Werder Bremen (Bundesliga) from the 2018-19 season, the club announced on 07/03/2017.This partnership, in the first level in the sponsorship hierarchy of the club, covers five seasons (2018-19 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 88861
• Published on
©  Girondins de Bordeaux

Bordeaux: Sweetcom (energy solutions) becomes the main shirt sponsor for home games (2017-2019)

Sweetcom, a French group specialising in consulting, diagnosis, and solutions for energy renovation of housing, has become a "major partner" and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), on 03/03/2017. The contract, the first level in the sponsoring hierarchy of the club, covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88650
• Published on
©  Star

LaLiga Santander: Star (beer) becomes a regional partner of FC Barcelona in Nigeria

Star, a beer brand owned by Nigerian Breweries, has become a regional partner of FC Barcelona (LaLiga Santander) in Nigeria, announced the brand on 03/03/2017. The duration and amount of the agreement were not disclosed. As part of this partnership, Star can use the image of FC Barcelona for its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 88758
• Published on
©  WBA

Premier League: IGOFX (forex) becomes regional partner of West Bromwich Albion in Asia until 2017-18

IGOFX, a trading platform for foreign exchange (forex) and registered in Vanuatu, has become a regional partner of West Bromwich Albion FC (Premier League) in Asia, announced the club on 02/03/2017. The partnership runs to the end of the 2017-18 season. As part of this partnership, brokered by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 88571
• Published on
©  Kellogg's

MLS: Kellogg's becomes "snack" partner of the league, via its Cheez-It and Pringles brands

Cheez-It and Pringles (snacks), two brands of US food group Kellogg's, have become "official snacks" of MLS for "several years", announced the North American professional football league, on 02/03/2017. Kellogg's succeeds its US counterpart the Mondelez group, the snack partner of MLS since 2015…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88727
• Published on
©  manutd.com

Premier League: Aladdin Group (food e-commerce) becomes a global partner of Manchester United

Aladdin Group, owner and manager of the Malaysian e-commerce site AladdinStreet.com, has become a global partner of Manchester United FC (Premier League), on 01/03/2017. AladdinStreet.com is "the world’s first dedicated premium quality products and Halalan Toyyiban focused e-marketplace", launched…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88496
• Published on
©  Real Madrid

LaLiga: CaixaBank becomes a regional partner of Real Madrid in Spain and Portugal (2017-2020)

The Spanish bank CaixaBank has becomes an official partner of Real Madrid CF (LaLiga Santander), on 02/03/2017. This third level partnership in the sponsorship hierarchy of the club covers the remainder of the current season and the next three (until 2019-20). As part of the agreement, CaixaBank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 88437
• Published on
©  Juventus

Serie A TIM: Ballr (fantasy football games) becomes a regional partner of Juventus in Asia

Ballr, a free application for live fantasy football games (simulation games), has become a regional partner of Juventus (Serie A TIM) in Asia, on 02/03/2017. The countries covered by the agreement are China, Vietnam, Indonesia, Malaysia, Singapore, and Thailand. This is a fourth level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 88454
• Published on
©  Everton

Premier League: Everton partner with the British golf tournament "The Open" for the 2017 edition

Everton FC (Premier League) has partnered with the British golf tournament "The Open", to be held from 16 to 23/07/2017 at the Royal Birkdale club, announced Everton on 21/01/2017. For every ticket bought for this golf tournament between 21 and 28/02/2017 with the promotional code "146thOpenEve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 88269
• Published on