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©  D.R.
NBA: Frost Bank (bank) becomes a jersey sponsor of the San Antonio Spurs from 2018-19

The US bank Frost Bank has become the first jersey sponsor of the San Antonio Spurs (NBA) from the 2018-19 season, indicated the North American professional basketball league on 23/08/2018. The company's headquarters are based in the same city as the franchise, Texas (United States). As part…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 127357
• Published on 28/08/18 at 13:00
©  eToro
Premier League: eToro (trading) becomes a partner of seven clubs which will be paid in bitcoin

eToro, a digital trading platform, including cryptocurrency, has become a partner of seven Premier League clubs for the 2018-19 season, on 21/08/2018. These club's include Brighton & Hove Albion FC, Cardiff City FC, Crystal Palace FC, Newcastle United FC, Leicester City FC, Southampton FC and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 127360
• Published on 28/08/18 at 11:40
©  News Tank
Bundesliga: Nike (5 clubs) the most represented equipment supplier in 2018-19

With five of the 18 clubs (28% of the clubs) under contract, the US brand Nike is the most represented equipment supplier in the Bundesliga for the 2018-19 season, ahead of the German brand Puma and the British brand Umbro (three clubs each). Nike is the most represented equipment supplier in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 127294
• Published on 27/08/18 at 14:30
©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127206
• Published on 27/08/18 at 09:40
©  Everton FC
Angry Birds: 3 Everton FC players become characters on the game of the club's sleeve sponsor

The Finnish publisher Rovio Entertainment and Everton FC (Premier League) have introduced "three Premier League footballers as playable characters for the first time in its Angry Birds 'Evolution' game," announced the club on 22/08/2018. The players include English midfielder Theo Walcott…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127179
• Published on 24/08/18 at 13:00
©  LFC
Liverpool FC: Levi's (clothing) becomes denim partner, to activate a music project in the city

Levi's, a brand of the American clothing manufacturer Levi Strauss & Co., has become the "official denim partner" of Liverpool FC (Premier League) as part of a "long-term commitment," according to the Merseyside club on 22/08/2018. The exact duration of the partnership has not been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 127128
• Published on 23/08/18 at 17:44
©  FOTOGRAF G KAISER
Sweden: Unibet (sports betting) main sponsor of the 1st and 2nd divisions for €14.3m per season

Unibet, the Maltese brand of the sports betting and online gambling operator Kindred Group, will become the main sponsor of the Allsvenskan and Superettan, the first and second Swedish professional football divisions, on 28/06/2018. The contract, concluded with SEF (Svensk Elitfotboll, the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 127138
• Published on 23/08/18 at 15:50
©  D.R.
Ligue 1 Conforama: IZAC (clothing) becomes official tailor of LOSC Lille for the 2018-19 season

IZAC, a French clothing brand, has become the official tailor of LOSC Lille (Ligue 1 Conforama) for the season 2018-19, according to the club on 21/08/2018. IZAC has the status of official tailor of LOSC Lille. "Already a partner of Olympique de Marseille (since 2015-16), FC Girondins de…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 127117
• Published on 23/08/18 at 13:10
©  Perform Group
DAZN: Cristiano Ronaldo (Juventus) becomes an ambassador of the OTT platform until 2020

International football star Cristiano Ronaldo (POR) has become the first global ambassador for DAZN, the OTT sports platform of the British media group Perform, on 22/08/2018. The duration of the contract will be two and a half years, or until the end of 2020. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 127092
• Published on 23/08/18 at 11:49
©  Bud Light
NFL: Budweiser installs connected fridges in Cleveland that will open when the Browns win

Bud Light has installed its connected "E-fridges" in 10 bars in the city of Cleveland (Ohio, USA) as well as at FirstEnergy Stadium (73,200 capacity), the home of the Cleveland Browns (NFL), said the beer brand of the AB InBev Group, on 14/08/2018. These connected fridges, named for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127093
• Published on 23/08/18 at 10:44