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©  FC St. Pauli
FC St. Pauli: an "anti-fascist" shower gel will finance an initiative against the far right

Budni, a German network of pharmacies, is activating its partnership with FC St. Pauli (2.Bundesliga) via the creation of a shower gel "Anti-Fa - die wilde Frische der Straße" (Anti-Fa-the wild freshness of the street), according to the club, on 19/11/2018: "The 'Anti-Fa' (a pun between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 134431
• Published on 28/11/18 at 15:45
©  D.R.
Ligue 1 Conforama: American Express (financial services) extends with PSG (2018-2021)

American Express, a US financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 Conforama) for three seasons, or the 2018-2021 cycle, according to the club, on 26/11/2018. The company will continue to operate at the "Conciergerie du Parc - American Express…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 134324
• Published on 27/11/18 at 16:45
©  LOSC Lille
France: New Balance (equipment supplier) extends its partnership to LOSC Lille's eSports team

The American brand New Balance has extended its partnership to the eSports team of LOSC Lille (Ligue 1 Conforama), LOSC eSports, according to the club on 23/11/2018. "Thus, Luke 'Crafty' Craft and the future players will wear the equipment provided by New Balance during each competition," added…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 134325
• Published on 27/11/18 at 15:39
©  Leaders
Leaders Sport Business Summit 2018: conference and networking in London (ENG) on 10 and 11/10/2018

"We want to launch our OTT platform, MyLigue1, in early 2019, to support our international development. Since joining the LFP (in April 2016), we have launched a programme to catch up with our Top 5 European competitors with a goal of growth in terms of attractiveness, quality and revenue," said…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 134201
• Published on 27/11/18 at 11:00
©  D.R.
Ligue 1 Conforama: Coca-Cola (beverages) extends as an official supplier of PSG (2018-2021)

Coca-Cola France, the French subsidiary of the American beverage manufacturer The Coca-Cola Company, has extended its partnership as an official supplier of Paris Saint-Germain (Ligue 1 Conforama) for three years, the 2018-2021 period, according to the club, on 24/11/2018. The brand has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 134229
• Published on 26/11/18 at 17:19
©  D.R.
LaLiga Santander: Energía Sevillista (renewable energy) becomes an official partner of Sevilla FC

Energía Sevillista, a subsidiary of the Spanish company Nexus Energía, specialised in renewable energy, has become an official sponsor of Sevilla FC (LaLiga Santander) from 2018-19, on 20/11/2018. The duration and value of the agreement has not yet been disclosed by either of the entities…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134225
• Published on 26/11/18 at 16:40
©  Formula One
Formula 1: Pirelli (tyres) extends as the exclusive "Global Tyre Partner" for four years (2020-2023)

Pirelli, an Italian tyre brand, has extended as Formula 1's exclusive "Global Tyre Partner" for a period of four years, or the 2020-2023 cycle, according to Formula One Group, on 25/11/2018. The deal was signed on the day of the last Grand Prix of the 2018 season, won by the 2018 World Champion…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 134224
• Published on 26/11/18 at 15:50
©  D.R.
Premier League: Acronis (IT) becomes a global partner of Manchester City FC from 2018-19

Acronis, a Swiss company specialised in computer storage and data protection, has become the "Official Data Backup and Storage Partner" of Manchester City FC (Premier League) as part of a "multi-year" agreement, announced the club on 26/11/2018. Acronis has the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 134222
• Published on 26/11/18 at 15:10
©  D.R.
Bundesliga: clubs receive an average of €2.45m from shirt sleeve sponsorships in 2018-19 (+11.3%)

17 (out of 18) Bundesliga clubs have a sleeve sponsor for the 2018-19 season, as of 12/11/2018 (1.FSV Mainz 05 does not have a sleeve sponsor in 2018-19). On average, Bundesliga clubs receive €2.45m in annual funding from sleeve sponsors, an average based on 16 clubs, as the German company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Essentials Sponsors & Partners
• Article # 133414
• Published on 26/11/18 at 09:40
©  D.R.
Serie A TIM: AUTOMHA (handling) sleeve sponsor of Atalanta Bergamasca Calcio (2018-2021)

AUTOMHA, an Italian supplier of technological solutions for handling of materials, has become a partner and sleeve sponsor of Atalanta Bergamasca Calcio (Serie A TIM) for three seasons (2018-2021), according to the club on 20/11/2018. AUTOMHA has the status of official partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 134097
• Published on 23/11/18 at 13:15