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©  D.R.
eSports: New Balance (sports equipment) presenting partner of the 2018 "Formula 1 Esports Series"

New Balance, the American sports equipment supplier, has becomes the presenting partner of Formula 1 Esports Series, the eSports competition of the Formula One Group, for the 2018 season, said the American holding company which owns Formula 1, on 23/08/2018. As part of this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 127522
• Published on 03/09/18 at 10:49
©  H96
Bundesliga: Betway (sports betting), exclusive partner of Hanover 96 for 3 seasons (2018-2021)

Betway, an online sports betting and gambling operator based in Malta, has become an exclusive partner of Hannover 96 (Bundesliga) for three seasons (2018-2021) on 29/08/2018. The agreement is a second level partnership in the sponsorship hierarchy of the German club. As part of the deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 127695
• Published on 31/08/18 at 17:40
©  Fantom
Merchandising: Turnpike and Manchester City launch "Fantom", a smartband dedicated to the club

The Swedish company Turnpike Group and Manchester City FC (Premier League) have launched "Fantom - the world's first football smartband," according to the Manchester club on 06/08/2018. Turnpike Group, specialised in technology solutions for sports fans, is an official license holder of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 127694
• Published on 31/08/18 at 16:40
©  H96
Bundesliga: Macron to succeed Jako as equipment supplier of Hannover 96 from 2019-20 (2019-2025)

The Italian brand Macron will become the equipment supplier of Hannover 96 (Bundesliga) from 2019-20, according to the German club on 27/08/2018. The agreement is a six-season partnership (2019-2025). Macron will succeed the German brand Jako, the equipment supplier of Hannover 96 during…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 127609
• Published on 30/08/18 at 17:40
©  TAG Heuer
Falken (tyres), partner of 21 clubs in 2018-19, including Liverpool, Schalke and Atlético Madrid

Falken Tyre Europe GmbH, a European subsidiary of the Japanese tyre brand Falken (Sumimoto Rubber Industries Group), is a partner of 21 European football clubs in 2018-19 (see below), according to Lagardère Sports on 24/08/2018. Falken Tyre has been an official partner of Liverpool FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127589
• Published on 30/08/18 at 16:30
©  RB Leipzig
Bundesliga: Volkswagen and Porsche (car manufacturers) extend with RB Leipzig until 2020-21

The German car manufacturers Volkswagen AG and Porsche Leipzig GmbH, from the Volkswagen Group, have extended their partnership with RB Leipzig (Bundesliga) for three seasons (2018-2021) on 20/08/2018. Volkswagen and Porsche have the status of "mobility partner", the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 127531
• Published on 29/08/18 at 17:30
©  Arsenal FC
Premier League: adidas to succeed Puma as equipment supplier of Arsenal (2019-2024, £66m per year)

The German brand adidas is to become the equipment supplier of Arsenal FC (Premier League) from the 2019-20 season, according to several British and American media sources on 27 and 28/08/2018. The contract would run a duration of five seasons (2019-2024) and would be valued at £300m (€330.5m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 127493
• Published on 29/08/18 at 15:00
©  Schalke
eSports: Honor (smartphones), effect (drinks) and Corsair (hardware) become Schalke sleeve sponsors

Honor, the mobile phone brand of Chinese smartphone maker Huawei, has become an official partner of the FC Schalke 04 (Bundesliga) eSports team for two seasons (2018-2020) according to the German club on 21/08/2018. The agreement would be valued at €150,000 per year according to German media…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 127451
• Published on 29/08/18 at 10:00
©  Juventus FC
Serie A TIM: the Lega Serie A authorises clubs to market left shirt sleeve sponsorship space

Serie A TIM clubs have been authorised to market the sponsorship space on the left sleeve of their shirts beginning during the 2018-19 season, according to the Lega Serie A which runs the Italian first division, on 25/08/2018. The right sleeve space is reserved for the Serie A TIM crest. On…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 127429
• Published on 28/08/18 at 18:00
©  Leicester City FC
Leicester City: FansUnite becomes "Official Blockchain Sports Data Partner" for the 2018-19 season

FansUnite Entertainment Inc., brand of the Canadian company Victory Square Technologies, a company specialised in blockchain, artificial intelligence, VR/AR/MR, gaming and payments, has become the "first Official Blockchain Sports Data Partner" of Leicester City FC (Premier League) for the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127410
• Published on 28/08/18 at 16:30