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©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 136365
• Published on 21/12/18 at 10:25
©  D.R.
C.Seifert (DFL), G.Bolle (LaLiga) and D.Quillot (LFP) at Think Football 2019 in Paris on 07/02/2019

News Tank Football is pleased to announce the presence of three great leaders in world football at Think Football 2019, which will take place on Thursday 07/02/2019 in Paris (FRA), at the Eiffel campus of our university partner INSEEC U. Sport. Christian Seifert, CEO of the DFL; Gregory Bolle…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs, …
• Article # 136186
• Published on 20/12/18 at 15:39
©  D.R.
eSports: Intel (IT) and ESL (eSports event organiser) extend partnership to invest $100m in eSports

Intel Corporation, a US-based computer and electronics company, is extending its partnership with the Electronic Sports League (ESL), an eSports event organiser, to jointly invest $100m (€88.2m) in eSports until 2021, according to the ESL on 12/12/2018. "Over the next three years (2018-2021)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 136198
• Published on 20/12/18 at 14:40
©  D.R.
Premier League: SKOL Brewery (beer brand), regional partner of Arsenal FC in Rwanda for 2018-2021

SKOL Brewery Limited Rwanda, a Rwandan brewery from the Belgian company Unibra, has become a "Regional Beer Partner" of Arsenal FC (Premier League) in Rwanda for a two and a half year period, until the end of the 2020-21 season, on 18/12/2018. The agreement could be extended "into other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 136194
• Published on 20/12/18 at 12:20
©  Var Group
Serie A TIM: Var Group (IT services) "exclusive digital partner" of ACF Fiorentina until 2022

Var Group, a subsidiary of the Italian information technology group SeSa S.p.A., has become the "exclusive digital partner" of ACF Fiorentina (Serie A TIM), "for four seasons until June 2022," as part of a "strategic partnership" that will see the company oversee the digital transformation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 136184
• Published on 20/12/18 at 11:40
©  D.R.
Spain: Iberia (airline) becomes an official sponsor of the RFEF for three seasons until 2021

Iberia, the Spanish airline of the British group International Airlines Group, has become a partner and "official airline of the Real Federacion Espanola de Futbol (RFEF) and its national teams" for three seasons (2018-2021), announced the Spanish Federation on 18/12/2018. Iberia benefits from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 136054
• Published on 18/12/18 at 17:40
©  Hyundai
Hyundai: Olympique Lyonnais agreement "a model partnership" for our other European Top 5 clubs

"The agreement between Olympique Lyonnais (Ligue 1 Conforama) and Hyundai is a model partnership and activation that has enabled the company to leverage its broader commitment at the European level with other clubs, and can serve as their 'Best Case'. This sharing of 'best practices' will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 135586
• Published on 18/12/18 at 16:54
©  CIO
IOC: launch of an olympic store on Tmall (marketplace, China) with TOP partner Alibaba (e-commerce)

The IOC has launched in collaboration with Alibaba, a Chinese group specialised in e-commerce, "the first-ever Olympic store on Tmall, China's largest B2C marketplace for brands and retailers," announced the Committee on 15/12/2018. "The Olympic store on Tmall will offer official products…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 136037
• Published on 18/12/18 at 16:24
©  FIFA
FIFA: Burjeel Hospital (healthcare) becomes a "National Supporter" of the Club World Cup UAE 2018

The Burjeel Hospital, a private tertiary care hospital belonging to the VPS Healthcare Group based in Abu Dhabi (UAE), has become a "National Supporter of the Club World Cup UAE 2018," announced FIFA and the Local Organising Committee (LOC) on 11/12/2018. The competition will is being held in two…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 135994
• Published on 18/12/18 at 12:39
©  Movistar Team
Cycling: Telefonica title sponsor of the Abarca Sports teams (Movistar Team) until 2021

Telefonica, a Spanish telecommunications group, has extended as the title sponsor of the women's and men's Abarca Sports cycling teams, for the next three seasons until "the end of the 2021 season," according to the company on 16/12/2018. The UCI WorldTour team thus retains the name of "Movistar…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 135981
• Published on 18/12/18 at 11:54