Sponsors & Partners: archives (page 537/935)

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Real Madrid: adidas extends as the club's equipment supplier for over €110m/year (2020-2028)

The German sports equipment manufacturer adidas has extended its contract with Real Madrid CF (LaLiga Santander) for eight more years "until June 2028," announced the Spanish club on 08/05/2019. The value of the agreement will be over €110m annually, to which over €25m of variable bonuses from…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 146777
• Published on 09/05/19 at 12:10

AFC Bournemouth: Mansion Group (online betting) extends as shirt and sleeve sponsor for 2019-20

M88 (Mansion Group), an Asian online sports betting and gambling operator, has extended as the main shirt sponsor and training kit sponsor of AFC Bournemouth (Premier League) for 2019-20, announced the club on 03/05/2019. M88 has been a partner of the club since an agreement on 21/06/2017. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 146566
• Published on 07/05/19 at 10:44

Eredivisie: Derbystar extends as official ball supplier for three additional seasons (2019-2022)

Derbystar, a German manufacturer of footballs and sports equipment belonging to the Dutch group Deventrade, has extended as the official ball supplier of the Eredivisie for three additional seasons (2019-2022), announced the Dutch league on 02/05/2019. Deventrade has been a partner of the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 146567
• Published on 06/05/19 at 16:59

Premier League: equipment supplier Umbro extends with West Ham United for four seasons (2019-2023)

The English equipment manufacturer Umbro has extended its partnership with West Ham United FC (Premier League) as official equipment supplier for the next four seasons (2019-2023), announced the London club on 02/05/2019. Umbro is also the equipment supplier of the club's youth teams. Umbro has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 146518
• Published on 06/05/19 at 13:29

Premier League: AXA (insurance) becomes a training kit partner of Liverpool FC for 2019-20

The French insurance company AXA has extended its partnership and has become a training kit partner of Liverpool FC's (Premier League) men's and women's teams for the 2019-20 season, announced the English club on 03/05/2019. The agreement represents a fourth level partnership in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 146516
• Published on 06/05/19 at 11:15

Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 146455
• Published on 03/05/19 at 15:39

Atalanta BC: Gewiss (home automation) acquires stadium naming rights for six seasons (2019-2025)

Gewiss, an Italian company specialised in solutions and products for home automation, energy and lighting, has acquired the naming rights to the Stadio Atleti Azzurri d'Italia (26,562 capacity), the home of Atalanta Bergamasca Calcio (Serie A TIM), for the next six seasons (2019-2025), on…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 146399
• Published on 03/05/19 at 10:34

Ligue 1: Bistro Régent (restaurants) main shirt sponsor of FC Girondins de Bordeaux for 2019-2023

Bistro Régent a french restaurant chain has extended its partnership with FC Girondins de Bordeaux (Ligue 1 Conforama) and has become the main shirt sponsor of the club for four seasons (2019-2023) on 25/04/2019. "Bistro Régent is therefore displayed on the front of the shirts of all of the club's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 146302
• Published on 02/05/19 at 16:30

Top 5 European leagues: an average of €9.8m for main shirt sponsorship (median €3.5m) in 2018-19

91 of the 98 clubs in the Top 5 European Leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a main shirt sponsor in 2018-19, representing 92.8% of the clubs, as of 16/04/2019. All Bundesliga (18) and Premier League (20) clubs have a sponsor displayed on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 146325
• Published on 02/05/19 at 15:40

2.Bundesliga: K-M Kühne renews the naming rights to Hamburg's Volksparkstadion until 2019-20

The German billionaire Klaus-Michael Kühne has extended his partnership with Hamburger Sport-Verein (2.Bundesliga) as the holder of the naming rights to the Volksparkstadion (57,000 capacity) until 2019-20, announced the German club on 24/04/2019. The value of the agreement has not been…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 146276
• Published on 02/05/19 at 12:44