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©  Real Madrid
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 134060
• Published on 23/11/18 at 10:00
©  D.R.
Formula One: Dugout (football platform), becomes a digital partner and offers prizes for fans

Dugout, a British digital and social platform dedicated to football, has become a digital partner of Formula One Group, indicated the American holding company and Formula 1 rights holder on 19/11/2019. As part of this digital partnership, which begins at the Abu Dhabi Grand Prix (United Arab…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 134016
• Published on 22/11/18 at 16:59
©  Real Madrid
LaLiga Santander: China Citic Bank (bank) becomes a regional partner of Real Madrid CF in China

The Chinese bank China Citic Bank, has become a regional partner of Real Madrid CF (LaLiga Santander) in China, on 21/11/2018. As part of the agreement, the duration of which has not yet been communicated, the bank will launch a series of credit cards featuring the club's colours and logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 134015
• Published on 22/11/18 at 16:09
©  D.R.
CAF: Visa (payments) becomes an official sponsor of the Total Africa Cup of Nations (2019 and 2021)

Visa, US group of payment solutions and financial services, has become, in partnership with the Confederation of African Football (CAF), the "official payments technology sponsor" for the next two editions of the Total Africa Cup of Nations (AFCON) in 2019 (in Cameroon) and 2021 (Ivory Coast), on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 133902
• Published on 22/11/18 at 13:15
©  D.R.
UK: Steve Sayer appointed vice-president and general manager of The O2 Arena (London)

Steve Sayer has been appointed vice-president and general manager of The O2 Arena (London, UK), which includes the arena itself (a music, sports and entertainment venue), a club, a cinema, bars and restaurants, on 20/11/2018. Sayer succeeds John Langford, who has been appointed chief operating…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 133952
• Published on 22/11/18 at 11:20
©  Tottenham Hotspurs FC
Premier League: Kumho Tyre (tyres) extends as an official partner of Tottenham Hotspur (2018-2021)

Kumho Tyre, a South Korean tyre manufacturer, has extended as the "Official Tyre Partner" of Tottenham Hotspur FC (Premier League) for three seasons (2018-2021), on 21/11/2018. The brand has been a partner of the club since 19/07/2016. Kumho Tire retains the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 133946
• Published on 21/11/18 at 18:00
©  D.R.
eSports: Nike equipment supplier of the Tencent League of Legends Pro League (€126m over 5 years)

Nike, an American sports equipment manufacturer, has become the equipment supplier of the Tencent League of Legends Pro League (LPL), a Chinese professional eSports league on the League of Legends video game for five years (2018-2022), according to international media on 20/11/2018. League of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 133871
• Published on 21/11/18 at 13:29
©  D.R.
Juventus FC: M&M's (confectionary), second main shirt sponsor of the women's team (2018-2021)

Mars Italia, an Italian confectionery company, has renewed and extended its partnership with Juventus FC (Serie A TIM) for three seasons, until 2020-21, on 16/11/2018. M&M's, brand of the American company Mars, has become the second main shirt sponsor of Juventus Women for their Calcio Femminile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 133865
• Published on 21/11/18 at 10:50
©  D.R.
Premier League: Nike American football jerseys in the colours of Tottenham Hotspur FC and Chelsea FC

Nike, an American equipment manufacturer, is offering football jerseys, like those worn by NFL franchises, in the colours of Premier League clubs Tottenham Hotspur FC and Chelsea FC, on 11/16/2018. This activation highlights several partnerships: Nike is the equipment supplier for Tottenham…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 133864
• Published on 21/11/18 at 10:20
©  D.R.
Nike: a commemorative shirt celebrating a 20 year partnership with FC Barcelona (1998-2018)

The American equipment manufacturer Nike is celebrating the 20th anniversary (1998-2018) of its partnership with FC Barcelona (LaLiga Santander) with a commemorative shirt "featuring a stylish mash-up of every home shirt of the last two decades," announced the brand on 16/11/2018. The shirt will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 133796
• Published on 20/11/18 at 16:24