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©  Bayer / Lagardère
Bundesliga: Lagardère Sports continues as the marketing agency of Bayer 04 Leverkusen

Lagardère Sports, the sports marketing agency from Lagardère Sports & Entertainment group, and Bayer 04 Leverkusen (Bundesliga) have extended their "long-term" partnership, according to the German club on 13/09/2018. The duration of the partnership has not yet been communicated. "Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 130383
• Published on 05/10/18 at 14:35
©  LFC
Premier League: AXA (insurance) becomes a global insurance partner of Liverpool FC until 2022

The French insurance group AXA has become a "global insurance partner" of Liverpool FC, announced the Premier League club on 04/10/2018. The four-season partnership (2018-2022) will cover both the men's and women's teams, according to the insurer. "In addition to providing excellent global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 130355
• Published on 05/10/18 at 13:00
©  D.R.
NBA: Paypal (payment) becomes jersey sponsor of the Phoenix Suns and partner of RCD Mallorca (Spain)

Paypal, a US online payment platform, has become a jersey sponsor of the Phoenix Suns (NBA) "starting in the 2018-19 regular season," stated the National Basketball Association on 01/10/2018. The Suns become the 25th NBA franchise to display a jersey sponsor. The value of the agreement has not yet…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 130286
• Published on 04/10/18 at 18:00
©  Asian BGE
Serie A TIM: Nextbet (sports betting) becomes the first regional partner of SSC Napoli in Asia

Nextbet, an online sports betting operator for the Asian market, has become the first regional partner of SSC Napoli (Serie A TIM) in Asia, on 02/10/2018. The duration of the partnership has not been communicated. Nextbet is a brand from the Hong Kong-based Asian BGE Group (owned by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 130224
• Published on 04/10/18 at 12:20
©  New Era
Premier League: New Era (caps) becomes the "official headwear licensee" of Tottenham Hotspur FC

New Era, an American brand specialised in caps, has become the "official headwear licensee" of Tottenham Hotspur FC (Premier League) as part of a "multi-year agreement", announced the London club on 28/09/2018. "This new agreement will see New Era become the Club’s official headwear licensee…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 130178
• Published on 04/10/18 at 09:34
©  Juventus FC via Getty Images 2018 Valerio Pennicino - Juventus FC
Serie A TIM: Wanbo Sports (sports media group) becomes a regional partner of Juventus FC in China

Wanbo Sports, a Chinese sports media group, has become a regional partner of Juventus FC (Serie A TIM) in China, on 28/09/2018. The duration of the agreement has not yet been communicated. The agreement is in the fifth level in the sponsorship hierarchy of the Italian club. "Since its…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 130182
• Published on 03/10/18 at 15:30
©  D.R.
Formula 1: Facebook and Twitter communities of the drivers (October 2018)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2018 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 129993
• Published on 02/10/18 at 12:25
©  Viessmann
Bayern Munich: Viessmann (energy systems) regional partner in mainland China and Hong Kong

Viessmann, a German manufacturer of heating, cooling and industrial energy systems, has become a regional partner of FC Bayern Munich (Bundesliga) in mainland China and Hong Kong, on 25/09/2018. The duration of the agreement has not been communicated. As part of the partnership, Viessmann can…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129988
• Published on 01/10/18 at 17:44
©  CA River Plate
Argentina: Konami, partner of River Plate, with PES 2019 game logo displayed in the shirt numbers

The logo of the video game PES 2019 has appeared in the numbers on the back of the Club Atlético River Plate (Superliga Quilmes Clásica) shirts since 23/09/2018 and the Club Atlético Boca Juniors - River Plate "Superclásico" (0-2, Matchday 6 of the 2018-19 season). Konami, the Japanese video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 129829
• Published on 01/10/18 at 15:50
©  D.R.
LaLiga: "With Unilever, we really enter the daily life of people" (G. Bolle, global partnerships)

"This partnership with Unilever allows us to send a strong message. LaLiga is a worldwide entertainment platform, already associated with global brands, but this is the first time that we will really be able to activate a partnership in the everyday life of our fans, wherever they are on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 129906
• Published on 01/10/18 at 13:30