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©  CPFC
Crystal Palace FC: club shirts offered to each fan who switches to Utilita Energy (partner)

Utilita Energy, a UK energy supplier, has activated its partnership with Crystal Palace FC (Premier League) by offering a 2018-19 home or away club shirt to each fan "if they switch energy providers to Utilita," announced the London club 07/01/2019. Utilita Energy has been the "official energy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 137584
• Published on 15/01/19 at 13:40
©  Giants
MLB: Oracle succeeds AT&T as the San Francisco Giants' ballpark naming rights holder for 2019-2038

Oracle Corporation, an American company specialised in cloud computing solutions, has obtained the naming rights to the San Francisco Giants (MLB) ballpark for 20 years, or the 2019-2038 period, on 10/01/2019. The AT&T Park will become Oracle Park under the agreement, which has been valued at over…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137534
• Published on 15/01/19 at 13:04
©  LFP
LFP: "Ligue 1 Conforama assisting the emergence of tomorrow's talents" (Thibaut Cornet, LaFourmi)

"Taking an interest in the Ligue 1 Conforama means assisting the emergence of tomorrow's talents, which, for many, will fuel world football at the highest level," said Thibaut Cornet co-founder of LaFourmi, the agency which produced two advertising spots launched by the LFP (see below) on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 137461
• Published on 15/01/19 at 12:30
©  D.R.
FIGC: Legea succeeds Diadora as equipment supplier of the Italian Referees' Association (2019-2022)

Legea, an Italian sports equipment manufacturer, has become an official supplier of the Italian Football Federation (FIGC) and will equip referees of the Italian Referees' Association (AIA) for three seasons (2019-2022) on 10/01/2019. Legea succeeds fellow Italian sports equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 137420
• Published on 14/01/19 at 10:55
©  D.R.
Ligue 1 Conforama: 16 of the 20 clubs have a shirt sleeve sponsor in 2018-19

16 of the 20 Ligue 1 Conforama clubs have a shirt sleeve sponsor as of 10/01/2019. Olympique de Marseille, Amiens SC, Angers SCO and OGC Nice do not currently have a sleeve sponsor for the 2018-19 season as of the same date. Of the 17 sleeve sponsorship contracts concluded by the clubs (Stade…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 137299
• Published on 14/01/19 at 10:30
©  D.R.
NBA: Stephen Curry becomes a brand ambassador of Rakuten (e-commerce) from 2019

Stephen Curry, an NBA basketball player for the Golden State Warriors, has become a brand ambassador of Rakuten, a Japanese group specialised in internet services (e-commerce, finance and digital content) as part of a "multi-year agreement," according to the Japanese company on 10/01/2019. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 137404
• Published on 11/01/19 at 16:40
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137413
• Published on 11/01/19 at 15:25
©  AC Milan
Serie A TIM: La Molisana (pasta) becomes an official partner of AC Milan until 30/06/2020

La Molisana, an Italian brand of pasta from Campobasso in southern Italy, has become an official partner of AC Milan (Serie A TIM) until 30/06/2020, according to the club on 22/12/2018. La Molisana has the status of "official partner", the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 137335
• Published on 11/01/19 at 10:04
©  D.R.
NFL: Caesars Entertainment becomes the first "Official Casino Partner" from 2019 ($30m/season)

Caesars Entertainment Corporation, an American hotel, casino and online gambling group, has become the first "Official Casino Sponsor" of the National Football League on 03/01/2019. This multi-year partnership will begin from the 2018-19 NFL playoffs, which began on 04/01/2019. Caesars will pay…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 136941
• Published on 10/01/19 at 12:34
©  D.R.
Premier League: moneycorp (payment solutions) becomes an official partner of Everton FC from 2018-19

moneycorp, a British company specialised in foreign exchange and payment solutions, has become the official "International Payments Partner" of Everton FC (Premier League) as part of a "multi-year partnership," announced the club on 08/01/2019. moneycorp has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137187
• Published on 09/01/19 at 14:44