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©  Team Sky
Cycling: Sky (telecommunications) will no longer be the title sponsor of Team Sky at the end of 2019

The British telecommunications group Sky, will no longer be the owner and title sponsor of Team Sky after the 2019 season, announced the British cycling team on 12/12/2018. Team Sky, which made its debut in the UCI WorldTour in 2010, "will continue to race under a different name if a new backer is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 135924
• Published on 17/12/18 at 17:30
©  D.R.
Ligue 1 Conforama: Yabo Sport (sports betting) becomes AS Monaco FC's first regional partner in Asia

Yabo Sport, a Chinese platform specialised in online entertainment and sports betting, has become AS Monaco FC's first official regional partner in Asia (Ligue 1 Conforama), according to the club on 13/12/2018. Yabo Sport has the status of regional partner, the fifth level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 135810
• Published on 17/12/18 at 11:14
©  D.R.
NBA: The Stars Group (BetStars, PokerStars), 2nd sports betting partner of the league in the USA.

The Stars Group (formerly Amaya Gaming), a Quebec online gaming, casino and sports betting operator, has become an official partner of the National Basketball Association as part of a "multiyear" agreement, on 11/12/2018. This is The Stars Group's first partnership with a professional sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 135802
• Published on 14/12/18 at 17:15
©  D.R.
LFP: partnership with PLEDG (payment solutions) for Coupe de la Ligue BKT matches

The LFP has signed a partnership with the payment solutions company PLEDG, allowing for group ticket purchases for Coupe de la Ligue BKT matches, according to the French Professional Football League, on 13/12/2018. "Thanks to a multi-pay button integrated directly on the payment page of the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 135775
• Published on 14/12/18 at 14:55
©  LaLiga_IMG
LaLiga: IMG appointed as "exclusive commercial agency for global sponsorship agreements"

LaLiga has appointed IMG, a global leader in sports, events, media and fashion, as its "exclusive commercial agency for global sponsorship agreements", on 13/12/2018. "The long-term deal will see IMG market packages to attract new global LaLiga partners. IMG and LaLiga will develop innovative…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 135744
• Published on 14/12/18 at 12:29
SEC: "At Frankfurt, 2/3 of the stadium income comes from club activities" (M. Schneider)

"The Commerzbank Arena welcomes between 500,000 and 600,000 spectators for the twenty or so matches played by Eintracht Frankfurt (Bundesliga) each season, and the other events that are organized (including concerts) are about the equivalent. In terms of revenue, however, the distribution is…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums, Legal, …
• Article # 135765
• Published on 14/12/18 at 11:55
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 135756
• Published on 14/12/18 at 11:05
©  D.R.
Sport Executive Club: "15% of clubs in Europe own their stadium" (S. Pottier, Lagardère SE)

"The big clubs, or those who aspire to become so, have a real desire to control their stadium by becoming owners. 15% of first division clubs in Europe are direct owners of their enclosure, and only 21% include their stadium business in their balance sheet," said Stéphane Pottier, vice-president…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Stadiums, Legal, …
• Article # 135624
• Published on 13/12/18 at 15:00
©  @nbaeurope
Basketball: the first NBA Store in Europe opens in Milan (ITA) with products from 30 franchises

The first NBA Store in Europe has opened in Milan (Italy), according to the National Basketball Association on its NBA Europe Instagram account on 04/12/2018. The store was inaugurated by former Croatian player Dino Radja. The opening of the store, located in Passarella Gallery, near San…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 135502
• Published on 12/12/18 at 14:59
©  SFC
LaLiga Santander: Scalpers extends as the "official formal wear partner" of Sevilla FC until 2020-21

Scalpers, a Spanish clothing brand, has extended as the "official formal wear partner" of Sevilla FC (LaLiga Santander) for two seasons, or until the end of the 2020-21 season, on 07/12/2018. Scalpers has the status of official partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 135367
• Published on 11/12/18 at 11:25