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©  Deportivo La Corogne
LaLiga: Macron succeeds Lotto as equipment supplier to Deportivo de La Coruña for 2017-2021

The Italian sports equipment brand Macron has officially succeeded its counterpart Lotto as the equipment supplier to Deportivo de La Coruña (LaLiga Santander) at the end of the 2016-17 season, the club announced 02/02/2017. The contract covers a period of four seasons (2017-2021).The annual…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 86303
• Published on 06/02/17 at 18:19
©  Apple Music
Bayern Munich: collaboration with Apple Music (streaming), extension of the partnership with Beats

Apple Music, the music pay-streaming service of the US technology group Apple, and FC Bayern Munich (Bundesliga) have begun, "an exclusive commercial collaboration," on 30/01/2017. Apple Music has the status of exclusive music service of the Bavarian club. This is the first time that Apple Music…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86118
• Published on 06/02/17 at 18:19
UEFA: beer group Heineken extends its partnership for European club competitions until 2021

The Dutch beer group Heineken has extended its partnership of the UEFA Champions League and UEFA Europa League for the 2018-2021 cycle, on 01/02/2017. The agreement also includes the UEFA Super Cup in 2018, 2019, and 2020.The partnership with Heineken dates back to 1994, "making Heineken one of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 86032
• Published on 02/02/17 at 10:26
©  chelseafc.com
Premier League: HotelTonight (mobile hotel booking) becomes a partner of Chelsea FC

HotelTonight, an American mobile hotel booking application, has become an official partner of Chelsea FC (Premier League), on 27/01/2017. This is a second level partnership in the club sponsorship hierarchy. Neither the duration nor the amount of the deal were disclosed. HotelTonight is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86008
• Published on 01/02/17 at 16:59
©  villarreal
Villarreal CF: seven ceramic manufacturers acquire naming rights to the Estadio de la Cerámica

A group of companies which specialise in the production of ceramics in the region of Vila-real (Castellón, ESP) have acquired the naming rights to the Estadio El Madrigal of Villarreal CF (LaLiga Santander), on 08/01/2017. The 25,000-seater enclosure is now known as "Estadio de la Cerámica…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 85754
• Published on 01/02/17 at 15:35
©  World Rugby
Rugby: Canon (digital imaging) the first official sponsor of the World Cup 2019

Canon, a Japanese company of digital imaging technologies has become the first official sponsor of the Rugby World Cup 2019, World Rugby announced on 19/01/2017. "Canon is delighted to continue backing the tournament, which will take place in Asia for the first time, as an official sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 85881
• Published on 31/01/17 at 15:04
©  Premier League
England: Cadbury (confectionery) becomes official partner of the Premier League for 2017-2020

Cadbury, the British company producing sweets and chocolates, has become an official partner of the Premier League for three seasons from 2017-18 (i.e.: for the 2017-2020 period), announced the two partners on 24/01/2017. The agreement is valued at £7m (€8.2m as of 26/01/2017) per season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 85680
• Published on 30/01/17 at 18:01
©  Opel
Borussia Dortmund: partner Opel launches "BVB-Quiztaxi" activation in the form of viral videos

The German automobile manufacturer Opel have launched a partnership activtion with Borussia Dortmund (Bundesliga), through a series of viral videos featuring players from German club, on 13/01/2017. The videos were posted on Facebook, Twitter, and the YouTube channel of Borussia Dortmund from 13…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 85768
• Published on 30/01/17 at 11:39
©  deportivoalaves.com
LaLiga: Rioja Alavesa (wine region) becomes shirt sponsor of Deportivo Alavés until June 2017

"Rioja Alavesa", a wine region of the province of Alava (one of three provinces of the Basque Country in Spain), has become the main shirt sponsor of Deportivo Alavés (LaLiga Santander) until the end of the 2016-17 season, on 23/01/2017. The agreement was concluded with the "Diputación Foral de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85640
• Published on 27/01/17 at 17:22
©  asnl.net
Ligue 1: Velpeau (medical) socks sponsor of AS Nancy-Lorraine until the end of the 2016-17 season

Velpeau, a French brand of medical equipment, has become the socks sponsor of AS Nancy-Lorraine (Ligue 1) until the end of the 2016-17 season, the club announced on 19/01/2017. This is the first time that ASNL has commercialised thisadvertising space. AS Nancy-Lorraine wore the Velpeau logo on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85743
• Published on 27/01/17 at 15:19