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©  AC Milan
AC Milan: Skrill activates partnership with the "Skrill Official Challenge" on TikTok

Skrill, a British company specialised in online payment solutions, has activated its partnership with AC Milan (Serie A TIM) by launching the "Skrill Official Challenge", a challenge on the video sharing platform TikTok, which offers club fans the opportunity to show off their skills by uploading…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 204165
• Published on 05/01/21 at 12:04
©  D.R.
News Tank Football articles from the past week, plus e-Think Sport from 26/01 to 29/01/2021

The entire team at News Tank Football & Sport wishes everyone a Happy New Year, good health, and much success in 2021. The daily newsletters with all the latest information about sponsorship, clubs, leagues, media, and more in football and the sport business have resumed today, Monday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 204085
• Published on 04/01/21 at 17:30
©  VfB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 204097
• Published on 04/01/21 at 16:45
©  Hertha BSC
Bundesliga: Homeday (real estate), main shirt sponsor of Hertha BSC in 2020-21 (€4m)

Homeday, a Berlin-based real estate brokerage company, has become the main shirt sponsor of Hertha BSC (Bundesliga) for the second half of the 2020-21 season (from 01/01 to 30/06/2021), announced the German club on 28/12/2020. The agreement was negotiated by Sportfive, the club's marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 204047
• Published on 04/01/21 at 13:39
©  Juventus
Juventus FC: Fiat, via Jeep, extends as shirt sponsor until 2023-24 (€45m per season)

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, and holder of the Jeep brand, has extended as the main shirt sponsor of Juventus FC (Serie A TIM), for three seasons (2021-22 to 2023-24) with a future annual allocation of "€45m per season and with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 203935
• Published on 30/12/20 at 18:00
©  Gotaga
esports: PokerStars activation on Twitch with French streamer Gotaga and Neymar Jr. (PSG)

PokerStars, a brand of the Quebec-based online gaming and sports betting operator The Stars Group, has activated its partnership with Corentin "Gotaga" Houssein, streamer and ambassador for Team Vitality, and Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) by organising a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 203846
• Published on 29/12/20 at 11:00
©  RC Celta
LaLiga Santander: adidas extends as RC Celta's equipment supplier for 5 seasons (2020-2025)

adidas extends as official equipment supplier to RC Celta (LaLiga Santander) for five more seasons (2020-2025), the club announced on 12/23/2020. As part of this agreement, adidas will also equip the RC Celta esport, the youngsters of the club's academy as well as the formation which evolves in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 203808
• Published on 28/12/20 at 11:45
News Tank Football wishes you a happy end to a difficult 2020, and see you in the new year 2021

The entire News Tank Football team wishes each subscriber-partner and every reader a happy end to 2020, a challenging and difficult year in a myriad of ways. After the publication in 12 months of more than 3,000 business intelligence news items, the newsletter of 24/12/2020 is the last one of this…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 203758
• Published on 24/12/20 at 15:20
©  Segafredo Zanetti
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 203768
• Published on 24/12/20 at 14:15
©  NHL
NHL: Devils, Capitals, Predators and Panthers, first franchises to display a sponsor on helmets

Prudential Financial, an American company specializing in financial products and services, and the New Jersey Devils franchise signed the first helmet sponsorship deal in NHL history, to be in effect throughout the 2020-21 season, the ice hockey league announced on 22/12/2020. Prudential has also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 203752
• Published on 24/12/20 at 13:45