Sponsors & Partners: archives (page 112/935)

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Weekly News Extra (07/04-11/04/2025)

• The NFL has generated a turnover in excess of $23bn (€22bn) in 2024, according to the Sports Business Journal (SBJ) on 10/04/2025. Each franchise will receive $416m (€400m) from the League, 8.9% more than in 2023. • Manchester City FC (Premier League) have announced that they will freeze their…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 394896
• Published on 11/04/25 at 17:00

Deal Tracker: Chelsea, RC Lens, AS Monaco... the latest sponsorship agreements in football

• Vietnamese software publisher FPT has becomes an official partner (2^nd level) of Chelsea FC (Premier League) from 2024-25 and will develop solutions for the club to support its digital transformation. • Nike is to continue as equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 394874
• Published on 11/04/25 at 15:45

Bundesliga: Stuttgarter Hofbräu (beer) extends as premium partner of VfB Stuttgart until 2030

The German brewery Stuttgarter Hofbräu has extended its partnership with VfB Stuttgart (Bundesliga) for a further five seasons, until 2029-30, announced the club on 10/04/2025. The local company, which has the status of "premium partner" the third level in the club's sponsorship hierarchy…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 394774
• Published on 11/04/25 at 09:20

LALIGA EA Sports: Nike extends as equipment supplier of Club Atlético de Madrid until 2034-35

Nike has extended as the equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for the 2026-2035 cycle (nine seasons), announced the club on 10/04/2025. "This new agreement will see Nike increase their backing of our men's and women's teams," said Atlético. The annual allocation for…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 394727
• Published on 10/04/25 at 17:00

Intersport International Corporation: Tom Foley appointed CEO with effect from 01/07/2025

Tom Foley, current CEO of Go Sport (owned by Intersport France), has been appointed CEO of Intersport International Corporation (IIC, the umbrella organisation for all Intersport businesses) with effect from 01/07/2025, announced the Swiss sporting goods retailer on 10/04/2025. Foley will replace…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 394719
• Published on 10/04/25 at 16:45

Aston Villa FC: US agency Legends signs multi-year deal to support development of Villa Park

The US commercial stadium and entertainment venue management agency Legends has become a partner of Aston Villa FC (Premier League), as part of a "multi-year" agreement "to support the strategic growth of the club as it modernises and transforms Villa Park (Birmingham, ENG) into a world-class…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 394673
• Published on 10/04/25 at 15:20

Ligue 1 McDonald's: Mizuno succeeds Kappa as equipment supplier of AS Monaco FC (2025-2030)

Japanese brand Mizuno has become the equipment supplier of AS Monaco FC (Ligue 1 McDonald's) for five seasons, i.e. over the 2025-2030 cycle, announced the club on 10/04/2025. This is the first sponsorship agreement between the Japanese brand and a French football club. In the European Top 5…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 394645
• Published on 10/04/25 at 13:40

World Rugby: Defender (Land Rover, car manufacturer) 15^th partner of the Women's World Cup 2025

Defender, a range of vehicles from the car manufacturer Land Rover, has extended its partnership with World Rugby to become a global partner of the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced the international body on 09/04/2025. The British…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394584
• Published on 10/04/25 at 10:00

Puma: Tara McRae promoted to president for North America

Tara McRae has been promoted to president of Puma North America "with immediate effect," announced the German equipment manufacturer on 08/04/2025. The American had already spent 10 years with the German brand between 2006 and 2016, during which time she was head of marketing for North America…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 394455
• Published on 09/04/25 at 13:00

UEFA: PepsiCo (food & beverages, USA) extends as a sponsor of women's competitions until 2030

PepsiCo has extended its partnership with UEFA's women's competitions for a further five seasons (2025-2030), announced UEFA on 08/04/2025. The American food group will be promoting its Lay's (crisps), Pepsi and Gatorade (drinks) brands. Already committed to UEFA women's football for the…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394343
• Published on 08/04/25 at 16:10