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©  D.R.
Sports betting: FDJ's tender offer to acquire 91.77% of Kindred's capital (Unibet, 32Red) successful

La Française des Jeux has successfully completed its tender offer for Kindred Group, owner of nine gambling operators (Unibet, bingo.com, 32Red, Kolikkopelit, Casinohuone, Maria Casino, Highroller, Vlad Cazino and Ottokasino), announced the French lottery and gaming operator on 02/10/2024. "At…
Domain(s): Sponsors & Partners
• Category(ies): International development, Finance, Investment - Shareholding, …
• Article # 339927
• Published on 04/10/24 at 14:30
©  Concacaf
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 339905
• Published on 04/10/24 at 13:40
©  MCFC
Manchester City FC: StairMedia (outdoor advertising systems), global partner of from 2024-25

StairMedia, a Spanish-based company that specialises in outdoor advertising systems for sports venues, has become a global partner (first level) of Manchester City FC (Premier League), announced the club on 03/10/2024. "StairMedia provides innovative LED technology systems to enable advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 339852
• Published on 04/10/24 at 09:05
©  Seb Lascoux
Think Sport 2024: "Today, esport is everywhere" (Claude Koestner, deputy CEO of CIC)

"We're no longer in the early days of esport. The phenomenon is taking hold everywhere, but its visibility is not yet up to the level of society. That will come, thanks to the brands that invest in it and to teams like Karmine Corp that help to spread esports to the general public," said Claude…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Clubs, …
• Article # 339818
• Published on 03/10/24 at 16:00
©  LVMH
Formula 1: LVMH & three of its brands become global partners for 10 years (2025-2034)

The LVMH Group has become a global partner (first level) of Formula One Group from 2025 as part of a 10-year agreement (2025-2034), announced the two partners on 02/10/2024. With this partnership, the French group will activate three brands: Louis Vuitton (luggage, accessories, clothing), Moët…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 339753
• Published on 03/10/24 at 11:30
©  Leroy Tremblot
Leroy Tremblot: "Moving Sports by Design" - a signature celebrating the agency's 40th anniversary

To mark its 40th anniversary (1984), Leroy Tremblot has launched the signature "Moving Sports by Design", which "will run throughout the 2024-25 season," announced the brand design agency, part of The Fan Syndicate group, on 01/10/2024. "This campaign will highlight the agency's 40 years of…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Authorities, Sponsors - Partners, …
• Article # 339563
• Published on 03/10/24 at 09:20
©  D.R.
Investments: Kylian Mbappé becomes a minority shareholder in German electronics company Loewe

French international Kylian Mbappé (86 caps) is to become a minority shareholder (around 10%) in German electronics company Loewe, announced the two parties on 02/10/2024. The 25-year-old, who has joined Real Madrid CF (LALIGA EA Sports) for five seasons from 2024-25, becomes a shareholder in…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, Marketing - Communication
• Article # 339687
• Published on 02/10/24 at 16:35
©  Canal+ / X
Canal+: partnership with Renault to broadcast content in cars in France, Switzerland & Poland

French car manufacturer Renault Group has entered into a partnership with the Canal+ group for the distribution of the Canal+ application "in connected vehicles equipped with OpenR Link technology in France, Switzerland and Poland," announced the two parties on 02/10/2024. The Canal…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 339589
• Published on 02/10/24 at 11:30
©  D.R.
IOC: Bridgestone (tyres) will not renew its "Top" global partnership after 2024

Bridgestone, a tyre and rubber company, will not renew its global partnership with the International Olympic Committee (IOC), which expires at the end of 2024, according to the Japanese group on 01/10/2024. Bridgestone has been a global Olympic partner ("Top" marketing programme) since 2014 and…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 339547
• Published on 02/10/24 at 09:20
©  OneFootball
OneFootball: partnership with Major League Soccer, which becomes a shareholder in the platform

Major League Soccer has entered into a partnership with OneFootball and become a shareholder in the football media platform, announced the latter on 01/10/2024. As a shareholder, the North American league joins OneFootball's Club Advisory Board. The board is made up of clubs that are also…
Domain(s): Sponsors & Partners, Media
• Category(ies): Professional leagues, Media, Digital, …
• Article # 339548
• Published on 02/10/24 at 08:40