Sponsors & Partners: archives (page 5/931)

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Liverpool FC: Turkish Airlines to become main shirt sponsor from the 2027-28 season (£60m per year)

Turkish Airlines is to become the main shirt sponsor of Liverpool FC (Premier League) from the 2027-28 season, the club announced on 8 September 2026. The agreement also covers the women’s team (Barclays Women's Super League) and youth teams. The partnership runs for an initial five seasons…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452741
• Published on 08/09/26 at 13:00

LALIGA EA Sports: GAC (car manufacturer) sleeve sponsor of Villarreal CF for two seasons (2026-2028)

GAC (Guangzhou Automobile Cie), a Chinese car manufacturer, has become the sleeve sponsor of Villarreal CF (LALIGA EA Sports) for two seasons, covering the 2026-2028 cycle, the club announced on 7 September 2026. The brand has the status of "official automobile sponsor" and ranks second in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452632
• Published on 07/09/26 at 17:00

UEFA: Hyundai (car manufacturer) global partner of the Champions League for the 2026-2031 cycle

Hyundai, a South Korean car manufacturer, has become an official partner of the Champions League for the 2026-2031 cycle (five seasons), UC3, the joint venture between UEFA and European Football Clubs (EFC), announced on 7 September 2026. The brand has the status of "official automotive…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 452610
• Published on 07/09/26 at 16:00

UEFA: agreement extended with Strauss (workwear), which becomes first-ever official refereeing sponsor

Strauss, a German manufacturer of workwear and protective equipment, has extended its collaboration with UEFA and entered into a new partnership with the governing body focused on refereeing, the two parties announced on 4 September 2026. The agreement, which aims to "reinforce the vital role…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 452554
• Published on 07/09/26 at 12:00

Premier League: EA Sports FC (video game) extends as official partner of Liverpool FC from 2026-27

EA Sports FC, a video game franchise from US publisher EA Sports, has extended as official partner of Liverpool FC (Premier League) starting from the 2026-27 season, the club announced on 3 September 2026. EA Sports succeeded Japanese video game publisher Konami on 16 July 2019. "Over the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452431
• Published on 07/09/26 at 09:00

Weekly News Extra (31 August to 4 September 2026)

• CONMEBOL and FIFPRO have strengthened their cooperation in the fight against racism and discrimination in South American football, notably through the introduction of training programmes for players and forums for dialogue, on 3 September 2026. • Valencia CF (LALIGA EA Sports) have announced…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 452424
• Published on 04/09/26 at 18:00

Deal Tracker: Union Berlin, FC Bayern, RC Celta, Villarreal CF… the latest sponsorship deals in football

• eBay Deutschland, the German subsidiary of US e-commerce group, has extended as a premium partner (3^rd level) of 1. FC Union Berlin (Bundesliga) for the 2026-27 season and will broadcast selected club matches on its eBay Live platform, initially dedicated to live shopping services. • Recalvi…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 452407
• Published on 04/09/26 at 16:00

UEFA: Hisense (electronics, CHN) becomes 8^th global partner of Euro 2028, its 4^th edition as sponsor

Chinese electronics group Hisense has extended its partnership with UEFA and has become a global partner of Euro 2028, the two parties announced on 3 September 2026. This will be the fourth edition of the competition sponsored by Hisense, which first partnered with UEFA for Euro 2016. Unlike…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 452366
• Published on 04/09/26 at 12:00

Tottenham Hotspur FC: partnership with HPE (tech) extended to modernise Tottenham Hotspur Stadium

American technology company Hewlett Packard Enterprise (HPE) has extended as an official partner of Tottenham Hotspur FC (Premier League) to "modernise the technology environment that powers Tottenham Hotspur Stadium (62,850 capacity)," the club announced on 2 September 2026. "At the centre of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 452287
• Published on 04/09/26 at 09:00

UEFA: Haier (electronics, CHN) global partner of the Champions League for the 2027-2031 cycle

Haier, a brand of the Chinese manufacturer Haier Smart Home Group specialised in home appliances and televisions, has become a global partner of the Champions League for four seasons, covering the 2027-2031 cycle, according to an announcement by UC3, the joint venture between UEFA and European…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 452307
• Published on 03/09/26 at 17:05