International development, ESG strategies, takeover bids, social media... a look at clubs in 2025
European clubs carried out various development strategies in 2025, with a focus on international expansion (in varying regions depending on the club), ESG
Environmental, social and governance criteria
criteria and ownership models.
While several major clubs saw their revenues and estimated valuations increase, others, such as Juventus FC
Activity: Italian professional football club
Main partners:• adidas (equipment supplier): €40.8m per season for 2019-2037; €31.5m per season for 2015-2019• Jeep (car manufacturer): main shirt…
(Serie A Enilive
Italian football's first division, 20 clubs (Enilive acquired the naming rights from 2024-25)
) and Tottenham Hotspur FC
Activity: English professional football club
Main partners:
• AIA (insurance): partner since 2013-14, main shirt sponsor 2014-2027, then training kit sponsor from 2027-2032:
- 2014-2017: £16m…
(Premier League
Top English professional football division. 20 clubs.
), faced takeover bids that were ultimately rejected, unlike Club Atlético de Madrid (LALIGA EA Sports
Spanish 1st Division (20 clubs); EA Sports (video game publisher) title sponsor for the 2023-2028 cycle
), which was acquired by Apollo Sports Capital.
Interest in club football across the European Top 5 leagues remained at a very high level, as reflected by the 2024-25 attendance figures compiled by News Tank. These attendance levels, which vary depending on the season-ticket policies of each league, were also compiled by News Tank, along with the evolution of the 96 clubs fanbases on social media throughout the season.
As 2025 draws to a close, News Tank Football takes a look back at the most-read news about clubs.
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