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Bundesliga: Happy Bet to become Bayer Leverkusen's sports betting partner in 2013/14

Online betting operator Happy Bet, based in Malta, has become Bayer Leverkusen's (Bundesliga) official partner for the 2013/14 season, the club announced on the 08/10/2013.The amount of the contract is estimated at € 500,000. Happy Bet will exploit the image of the German club, playing in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10524
• Published on 08/10/13 at 18:34
©  FC Augsbourg
Bundesliga: Coca-Cola beverage partner of FC Augsburg until 2015/16

Beverage group Coca-Cola has become FC Augsburg's (Bundesliga) partner for three seasons, the club announced on the 07/10/2013. Both parties are bound until the end of the 2015/16 season.Coca-Cola will be the official beverage supplier at the SGL Arena (30,600 seats). The partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10511
• Published on 08/10/13 at 14:55
Premier League: Swiss watchmaker Rotary to sponsor Chelsea until 2016/17

Swiss watchmaker Rotary has become Chelsea FC's (Premier League) partner, the club announced, on the 10/04/2013. Both parties are bound until the end of the 2016/17 season.The brand founded in 1895 by Moise Dreyfuss in La Chaux de Fonds (SWI) will be advertised at Stamford Bridge. Rotary also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10450
• Published on 07/10/13 at 11:23
Premier League: South African Airways to partner with Sunderland in 2013/14

South African Airways has partnered with Sunderland (Premier League) for the 2013/14 season, the club announced on the 05/10/2013.The South African national airline company becomes Sunderland AFC's official partner. The company logo has been present on the players' shirts during warm-ups of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10447
• Published on 07/10/13 at 11:12
©  Juve
Serie A: Korean company Samsung extends its partnership with Juventus by three years

Korean group Samsung Electronics has extended by three seasons its contract with Juventus (Serie A), as official partner until the end of the 2016/17 season, the club announced on the 04/10/2013."Samsung will provide the club with a host of state-of-the-art equipment, installing televisions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 10435
• Published on 04/10/13 at 19:20
©  @OM
Ligue 1: Intersport extends its shirt partnership with Olympique de Marseille for 2014/15

Distributor of sporting goods Intersport, has extended its partnership with Olympique de Marseille (Ligue 1) by one season, the club announced on the 04/10/2013. Intersport has supported OM since the 2010/11 season and will be the main shirt sponsor until the end of the 2014/15 season.The leader…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10428
• Published on 04/10/13 at 17:18
©  @Sankt Pauli
2.Bundesliga: electricity supplier Lichtblick to partner with Sankt Pauli until 2016/17

Electricity supplier Lichtblick, based in Hamburg (GER), has become Sankt Pauli's (2.Bundesliga, the German second division) partner, the club announced, on the 02/10/2013. The contract between the two parties will run until the end of the 2016/17 season.Lichtblick will be the energy provider of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10394
• Published on 04/10/13 at 09:34
Adidas launches "Gamedayplus", an Internet platform entirely dedicated to the Champions League

Sports equipment company Adidas has launched "Gamedayplus", an internet platform exclusively dedicated to the Champions League, on the 01/10/2013. Available from the brand's official website, the platform offers users access to statistics on players and teams involved in the competition and…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 10391
• Published on 03/10/13 at 18:36
©  Paddy Power
Premier League: betting operator Paddy Power extends contract with Manchester City until 2014/15

Irish online betting operator Paddy Power, has extended for two years its partnership with Manchester City, the club announced on the 02/10/2013. Both parties have been linked since February 2012, and signed a contract that will expire at the end of the 2014/15 season.The renewal of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 10358
• Published on 03/10/13 at 11:47
©  FIFA
Launch of the FIFA Interactive World Cup 2014 on the 01/10/2013, final in Rio de Janeiro

FIWC (FIFA Interactive World Cup), interactive competition organised by FIFA (Federation Internationale de Football Association) in partnership with EA Sports and PlayStation will begin on the 01/10/2013. FIFA 14 players will compete online in virtual football matches.20 people will then be…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 10345
• Published on 02/10/13 at 19:04