Sponsors & Partners: archives 2013 (page 39/39)

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Opta and Adidas launch new analysis tool to define the 'engine'

On the 22/04/2013, Adidas and sports data company Opta signed a partnership, on a new initiative to analyse footballing 'engines'. Defined by Adidas in 2011, the 'engine' is a box-to-box footballer who covers every blade of grass, seeks goal scoring chances, tracks down his opponents and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital
• Article # 5635
• Published on

Real Madrid: €25m annual shirt sponsorship deal agreed with Fly Emirates

Marca revealed on the 12/04/2013 that Fly Emirates have been announced as the new shirt sponsor of Real Madrid for the next four to six seasons. The deal is worth between 24 and €26m per year and will be formally agreed on 30/04/2013, according to the Spanish newspaper. The transaction is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5338
• Published on
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Belgium: Club Brugge to leave Puma for Nike

Club Brugge (Jupiler Pro League, Belgium) have signed a partnership with U.S. kit supplier Nike for the next four seasons. "Nike will provide a new impetus to the club merchandising and club shop," said the Belgian club.The Bruges club have been linked with Puma since 2007, who were also a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 12215
• Published on