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Opta and Adidas launch new analysis tool to define the 'engine'

On the 22/04/2013, Adidas and sports data company Opta signed a partnership, on a new initiative to analyse footballing 'engines'. Defined by Adidas in 2011, the 'engine' is a box-to-box footballer who covers every blade of grass, seeks goal scoring chances, tracks down his opponents and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital
• Article # 5635
• Published on 23/04/13 at 09:22
©  fifa.org
Brasilia: stadium won't be ready before 18/05/2013

The completion date of the Mane Garrincha stadium in Brasilia (Brazil) has been extended to 18/05/2013. Originally scheduled for delivery in mid-April, heavy rains have delayed the laying of the turf. The stadium must be ready to host the opening match of the FIFA Confederations Cup on the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities
• Article # 5476
• Published on 17/04/13 at 16:23
Real Madrid: €25m annual shirt sponsorship deal agreed with Fly Emirates

Marca revealed on the 12/04/2013 that Fly Emirates have been announced as the new shirt sponsor of Real Madrid for the next four to six seasons. The deal is worth between 24 and €26m per year and will be formally agreed on 30/04/2013, according to the Spanish newspaper. The transaction is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5338
• Published on 12/04/13 at 18:27
©  www.girondins.com
Belgium: Club Brugge to leave Puma for Nike

Club Brugge (Jupiler Pro League, Belgium) have signed a partnership with U.S. kit supplier Nike for the next four seasons. "Nike will provide a new impetus to the club merchandising and club shop," said the Belgian club.The Bruges club have been linked with Puma since 2007, who were also a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 12215
• Published on 11/04/13 at 15:00