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Marketing: Louise Johnson appointed deputy-managing director of Fuse Sport & Entertainment agency

Louise Johnson has been appointed deputy managing-director of marketing agency Fuse Sport & Entertainment (Omnicom Group), for the EMEA (Europe, Middle East and Africa) region, the company announced on the 12/07/2013. She replaces David Pinnington, who had held the position since July 2010. Louise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 7929
• Published on 16/07/13 at 18:41
Volkswagen to agree three-season shirt sponsorship with 1860 Munich

German car manufacturer Volkswagen has been named as 1860 Munich's (6th in the 2.Bundesliga, the German second division in 2012/13) shirt sponsor, the club announced on the 15/07/2013. This three-year contract runs until the end of the 2015/16 season. Volkswagen will be 1860 Munich's sole shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7934
• Published on 16/07/13 at 17:06
©  Impact
MLS: Marco Di Vaio selected thanks to goals scored by fans on FIFA 13

On the 11/07/2013, Italian striker Marco Di Vaio (MLS Montreal Impact, CAN), was voted by FIFA 13 players, to participate in a match between players from the MLS and Italian team AS Roma. The match was organised by the video game developer Electronic Arts.The "AT&T MLS All-Star Challenge", held…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 7888
• Published on 16/07/13 at 11:32
©  MILAN AC
Chronotech agrees partnership with AC Milan for the 2013/14 season

AC Milan (3rd in Serie A in 2012/13) have announced a partnership with watch maker Chronotech (Binda Group) for the 2013/14 season, on the 12/07/2013. The agreement was negotiated by the Italian subsidiary of Infront, the Swiss marketing rights agency. The partnership allows Chronotech to display…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 7895
• Published on 16/07/13 at 10:08
©  D.R.
2014 World Cup: Free WiFi connection in 12 Brazilian stadiums

The 12 stadiums being used in the 2014 World Cup in Brazil will all offer spectators free WiFi, according to Sao Paolo newspaper O Estado, on the 12/07/2013. The aim is to avoid 3G and 4G network congestion, in and around the stadiums. The National Union of Telecommunications and Mobile Services…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 7876
• Published on 15/07/13 at 18:35
©  liverpoolfc.com
Liverpool FC: Carlsberg extends partnership by three years

Danish brewery Carlsberg has signed a three-year extension to its partnership with Liverpool FC (7th in the Premier League in 2012/13) on the 12/07/2013. The sponsorship deal which began in 1992, is the longest running in the Premier League. The contract has now been extended to the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7865
• Published on 15/07/13 at 15:09
©  Repubblica.it
AS Roma: 2013-14 shirt presented without kit supplier

AS Roma (6th in Serie A in 2012-13) presented a shirt without a kit supplier for the 2013-14 season. The Italian club are in conflict with their former supplier, the Italian brand Kappa. The partnership, which began in 2000-01, was initially supposed to be completed by the end of the 2013-14…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12218
• Published on 11/07/13 at 19:42
©  Manchester City
Sponsorship: Manchester City partners with GS Battery in Thailand

The Japanese manufacturer of automobile and motorcycle batteries GS Battery becomes Manchester City’s (second in the Premier League in 2012/13) official car battery partner for Thailand, the club announced on the 11/07/2013. GS Battery is Thailand’s leading car battery brand.This is the second…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 7752
• Published on 11/07/13 at 17:38
©  cpfc.co.uk
England: Crystal Palace are looking for a stadium sponsor

Crystal Palace FC (5th in the Championship, English 2nd division, in 2012/13 and promoted to the Premier League after winning the play-offs) are looking for a sponsor for their stadium at Selhurst Park (capacity: 26,300) for the 2013/14 campaign, the club announced on the 10/07/2013. Aside from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 7675
• Published on 10/07/13 at 17:57
CONCACAF sign partnership with DataFactory

The Argentinian company DataFactory has been named as the official provider of statistics for the 2013 Gold Cup, CONCACAF (Confederation of North, Central America and Caribbean Association Football) announced on the 10/07/2013.The 2013 Gold Cup takes place in the USA from the 07/07 to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Agencies
• Article # 7664
• Published on 10/07/13 at 16:15