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Bundesliga : Direct Line and Verivox to sponsor Hertha Berlin

Direct Line, the British car insurance company and Verivox, the German price comparison website, have both agreed sponsorship deals with Hertha Berlin (German second division champions in 2012/13) on the 28/06/2013. The club was promoted to the Bundesliga for the 2013/14 season. Verivox signed an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7287
• Published on 28/06/13 at 15:53
Bayer Leverkusen still on the hunt for a main shirt sponsor

Bayer Leverkusen (3rd in the Bundesliga in 2012/13) are looking for a main shirt sponsor for 2013/14. "It's possible that the club will start the season without a sponsor," said Wolfgang Holzhäuser, the club's general manager on the 27/06/2013. According to various local medias, Bayer have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7265
• Published on 28/06/13 at 11:59
©  Nottingham Forest
Adidas to equip Nottingham Forest for three seasons

Adidas is the new official technical kit partner of Nottingham Forest (Championship, English 2nd division), the club announced on the 27/06/2013. The three-year agreement runs out at the end of the 2015/16 season. Forest previously had a contract with English brand Umbro since 2009/10.This…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands
• Article # 7262
• Published on 28/06/13 at 11:23
Sharon Tuff appointed head of global partnership sales at Liverpool FC

Sharon Tuff has been appointed head of global partnership sales at Liverpool FC (7th in the Premier League in 2012/13) on the 25/06/2013.She had previously worked as head of commercial partnerships for the Volvo Ocean Race since July 2010."As part of our commercial strategy we have been working…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing
• Article # 7162
• Published on 26/06/13 at 16:20
©  Gazprom
Gazprom maintain commitment to create a unified Russian and Ukrainian league

The CEO of Russian energy giant Gazprom, Alexei Miller, maintained his proposal to create a football league "uniting Russia and Ukraine" on the 25/06/2013. The company who own Zenit St Petersburg, want to create the UFL (Unified Football League). The UFL's organisers are targeting an annual budget…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 7190
• Published on 26/06/13 at 16:17
©  D.R.
David Beckham endorses Chinese company Auto Rental

The signing of a partnership between David Beckham and Auto Rental, a Chinese car rental company has been brokered by IMG, the sports marketing company representing the interests of the former PSG player, on the 24/06/2013. This is David Beckham's first partnership since he announced his…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 7160
• Published on 26/06/13 at 15:40
Switzerland: Brack.ch named title sponsor of the Challenge League (Swiss 2nd division)

The Swiss business website Brack.ch has been named title sponsor for the Challenge League (Swiss 2nd divison) for the 2013-14 season, the SFL (Swiss Football League) announced on the 20/06/2013. This league will now be known as the Brack.ch Challenge League. The agreement was signed with Infront…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 7074
• Published on 24/06/13 at 16:09
©  Liga BBVA
Huawei named technology partner of the Spanish professional league in 2013/14 and 2014/15

The Spanish LFP (Liga de Futbol Profesional, Professional Football League) have announced a technology partnership with Chinese smartphone company, Huawei, on the 21/06/2013. This contract allows Huawei to develop exclusive interactive content on their smartphones for the 2013/14 and 2014/15…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 7080
• Published on 24/06/13 at 12:45
©  chelseafc.com
Chelsea FC: Adidas to remain official supplier for 10 more seasons

Chelsea FC (3rd in the Premier League in 2012/13) have extended their contract with German brand Adidas for an additional 10 seasons, the club announced on the 21/06/2013. The partnership will continue until the 2023/24 season and could earn the London club up to €23m per year.Adidas have been…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 7040
• Published on 21/06/13 at 18:05
©  D.R.
A mobile app allows fans to remotely support their team during matches behind closed doors

Allowing fans to support their team during matches behind closed doors is the goal of Noumrou12, a new Tunisian mobile app launched in March 2013. Tested during the match behind closed doors between Hammam-Lif and Stade Tunisien (1-0) on the 31/03/2103, the app connected fans to 40 speakers inside…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Digital
• Article # 7003
• Published on 21/06/13 at 16:27