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©  D.R.
Emirates announced as partner of New York Cosmos

On the 04/06/2012, Emirates, the Dubai-based airline announced a partnership with the US football team, the New York Cosmos.The franchise will play in the minor league NASL (National American Soccer League) from the 03/08/2013. The Cosmos, whose honorary president is Pele, still hope to play in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 6240
• Published on 05/06/13 at 16:08
Roy Benedict appointed COO of Sportlab Group

On 03/06/2013, Sportlab Group announced that Benoît Roy, 42, has been named chief operating officer. Co-founder of sports event agency Kalista, his new role will include planning events on behalf of Sportlab's clients, a company that creates and puts in place sponsorship strategies. "Benoît Roy's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies
• Article # 6351
• Published on 05/06/13 at 13:43
©  Soccerex
Michael Owen joins Soccerex

Former England international Michael Owen has signed a deal as a global ambassador for Soccerex, the football business specialists, on the 05/06/2013.Having appeared at the Soccerex European Forum in April, Owen joins on 3 year contract which will see him play an active role in Soccerex’s future…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies
• Article # 6193
• Published on 05/06/13 at 11:00
Qatar National Bank extends its partnership with PSG until 2016

QNB (Qatar National Bank) extends its partnership for three more seasons with the Paris Saint-Germain football club, announced the bank on 02/06/2013. The current sponsorship deal started on 20/02/2012 and was running until 30/06/2013. The bank is now in deal with Paris-SG until 30/06/2016. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing
• Article # 6174
• Published on 04/06/13 at 17:58
Agenda : Business Stadium summit starts on 06/05/2013 (2 days) in Manchester, UK

The Business Stadium summit will stand for two days from 06/05/2013 in Manchester (UK). The purpose of the event is to debate about hi-tech solutions improving hospitality management in stadiums as well as interactions between public & sponsors within the stadium.The Stadium Business Awards will…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Sporting Goods & Brands, …
• Article # 6172
• Published on 04/06/13 at 17:00
©  D.R.
Asia: Chelsea sign a 3-year partnership with Nitto Tires in Thailand

Developing Chelsea's presence in the Asian market is the goal of the three-year partnership that has been signed between the London club and the Thai subsidiary of the tyre manufacturer Nitto Tires on the 03/06/2013. The value of the deal has not been disclosed. The brand will be particularly…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 6492
• Published on 04/06/13 at 09:00
Bolton Wanderers: new shirt sponsorship deal

On the 30/05/2013, Bolton Wanderers announced pay-day loan company QuickQuid as their new shirt sponsor for the 2013/14 season.The QuickQuid logo will replace betting company and online casino 188BET and will appear on the front of team kit, on billboards at the Reebok Stadium, in the matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 5994
• Published on 30/05/13 at 17:21
©  D.R.
Qatar 2022: Amsterdam ArenA and IMG to be consultants for the design and management of stadiums

On the 27/05/2013 it was announced by the Qatar 2022 World Cup committee, that Dutch company Amsterdam ArenA and U.S. media rights and marketing group IMG (International Management Group) will act as consultants for the design and management of the stadiums used in the competition. The two…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 6026
• Published on 30/05/13 at 15:58
2013-14 Ligue 1 official balls: Adidas for L1, Uhlsport for L2

Adidas and the Professional Football League (LFP) presented the new ball for the Ligue 1 2013-14 season on the 27/05/2013. Another German supplier, Uhlsport, three days earlier presented the official ball for Ligue 2, which will also be used in the League Cup.It is Adidas' second year supplying…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 12209
• Published on 27/05/13 at 18:17
©  D.R.
Naming

NTF have published a report on stadium naming in France and abroad. This commercial practice of selling a stadium's naming rights to a sponsor is becoming popular in France, with the opening of the MMArena in Le Mans on the 29/01/2011 and the Allianz Riviera stadium due to open in Nice on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5764
• Published on 22/05/13 at 17:15