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©  D.R.
Bundesliga: Christian Seifert, the league's Chief Executive Officer, wants no title sponsor

DFL's (German Professional Football League) CEO Christian Seifert does not want any title sponsor for the Bundesliga, he announced on the 06/08/2013."20 to €30 million could be generated thanks to a title sponsor. But given the total turnover of the Bundesliga (€2.5 billion in 2012/13), it simply…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 8557
• Published on 06/08/13 at 16:55
©  D.R.
Liga : Italian clothing brand Fashion Box to partner with FC Barcelona until 2017

Italian clothing brand Fashion Box and FC Barcelona (Spanish Liga winners in 2012/13) have agreed a four-year sponsorship agreement, the club announced on the 02/08/2013. The deal begins in 2013/14 and runs until the end of the 2016/17 season.The agreement falls under the Treviso-based firm’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8531
• Published on 05/08/13 at 19:45
©  Galatasaray
Turkey: Indian company HCL ME Tablet to sponsor Galatasaray in 2013/14

Indian electronics company HCL ME Tablet has agreed to sponsor Galatasaray (Turkish champions in 2012/13), the Istanbul-based club announced on the 01/08/2013. The logo of the Indian brand will appear on the players shorts during the 2013/14 season. HCL ME Tablet replaces Japanese company Nikon…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 8526
• Published on 05/08/13 at 18:35
©  D.R.
Merchandising : IMG Worldwide acquires sporting brands protection company JPatton

Sports, fashion and media company IMG Worldwide has acquired U.S. brand protection specialist JPatton, the latest company announced on the 31/07/2013.JPatton is a provider of brand protection and brand management solutions specializing in patented holographic security technologies and digital…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 8477
• Published on 02/08/13 at 13:19
©  Crystal Palace FC
Premier League: Access Self Storage to appear on Crystal Palace match tickets in 2013/14

English furniture storage company Access Self Storage has signed a sponsorship agreement with Crystal Palace (promoted to the Premier League in 2013/14) for the 2013/14 season, the London club announced on the 29/07/2013. Access Self Storage branding will appear on the club's game tickets and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 8453
• Published on 01/08/13 at 19:30
©  Adidas/Iris Culture
Sponsoring: Adidas launches its new advertising campaign featuring Lionel Messi

German sports brand Adidas celebrates the launch of its 'f50 adizero Messi' football boot by broadcasting an advertising spot named 'the new speed of light,' on the 01/08/2013. This video clip features FC Barcelona's Argentine striker Lionel Messi, with a LED outfit to "capture his movements, his…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 8467
• Published on 01/08/13 at 19:25
©  liverpoolfc.com
Premier League: EA Sports partners with Liverpool FC until July 2016

EA Sports, the subsidiary of the American video games publisher Electronic Arts, has signed a three-year partnership with Liverpool FC (7th of the Premier League in 2012/13), the club announced on the 01/08/2013. Both parties are now linked until July 2016. The deal allows EA Sports to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 8469
• Published on 01/08/13 at 19:17
©  D.R.
Premier League: PepsiCo partners with Manchester United in Asia-Pacific until 2015

U.S. group PepsiCo becomes the official soft drinks partner of Manchester United (Premier League champions in 2012/13) in the Asia-Pacific region on the 31/07/2013.The two-year contract ends in July 2015. PepsiCo will hold the exclusive rights to use the club’s branding on products and sales…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8450
• Published on 01/08/13 at 14:05
©  herthabsc.de
Bundesliga: Audi extends its partnership with Hertha Berlin for three seasons (€300,000 per year)

German automaker Audi has extended its sponsorship partnership with Hertha Berlin (German second division champions in 2012/13, promoted to the Bundesliga in 2013/14) until the end of the 2015/16 season, on the 29/07/2013.The amount of the agreement is estimated at €300,000 per year. Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 8448
• Published on 01/08/13 at 13:00
©  Tottenhamhotpsur.com
Premier League: Tottenham to partner with Chinese tailor Bosideng until 2015

Chinese tailor Bosideng becomes Tottenham's (5th in the Premier League in 2012/13) official formal wear partner on the 29/07/2013. The company will provide formal wear for the club’s first team, management and board members for the 2013/14 and 2014/15 seasons.The brand, founded in Shanghai in 1975…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8373
• Published on 29/07/13 at 16:52