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©  D.R.
Alexandra Boutelier named director of Stade de France

On the 15/05/2013, Alexandra Boutelier was appointed Managing Director of Consortium Stade de France. Boutelier has been in charge of mergers and acquisitions at Vinci, the French concessions and construction company since 2012.With a postgraduate degree in corporate finance from Dauphine…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5642
• Published on 16/05/13 at 17:56
©  OM.net
Three foreign candidates for the naming of the Stade Velodrome in Marseille

"Large retailers, car manufacturing, banking, insurance, electrical goods, airlines," these are the sectors of the companies that are interested in the naming of the Stade Velodrome in Marseille, according to Bruno Botella, CEO of Arema, the subsidiary of the Bouygues group who are in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 5451
• Published on 14/05/13 at 09:52
©  D.R.
Arsenal sign record-breaking deal with Puma

Premier League club Arsenal have agreed a £170m (€200m) kit deal with Puma for the next five years. The Gunners will receive £30m (€35m) per year from Puma, who will design the kit from 2014-15 onwards. The deal will be the most lucrative in English football.Puma will replace Nike, who have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5370
• Published on 10/05/13 at 11:02
Carlsberg: Official partner of Euro 2016

On 02/05/2013, UEFA (Union of European Football Associations) and the beer brand Carlsberg, announced the extension of a partnership initiated in 1988. In 2016, Carlsberg will be the official sponsor of the European championships for the eighth consecutive time.The Danish company is also set to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5282
• Published on 02/05/13 at 18:50
©  palmeiras.com.br
Palmeiras: Allianz acquire stadium naming rights for €117 million

German insurer Allianz has signed the agreement for the naming rights of Brazilian club Palmeiras' stadium, for a total of $148.9 million (€117 million), on 29/04/2013. The club based in Sao Paulo indicates that the contract will last for 20 years with an option to extend for 10 years. This…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5281
• Published on 02/05/13 at 16:30
©  D.R.
ExxonMobil Qatar official partner of the Qatari domestic cup in 2013

ExxonMobil Qatar has renewed its partnership with the Heir Apparent Cup* in a joint announcement made by the U.S. oil subsidiary and the Qatari Professional League (Qatar Stars League) on the 24/04/2013. As in 2011 and 2012, ExxonMobil will be the main commercial partner of the semi-finals (on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 5317
• Published on 26/04/13 at 18:19
©  D.R.
Telecoms operator Viva invests in football in Kuwait

Developing football in Kuwait and promoting the professional league domestically and abroad, are the objectives of the new partnership signed between Viva and the Kuwaiti Football Association (KFA) on 24/04/2013. The partnership, which has applied to national teams of Kuwait and the national…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Digital
• Article # 5325
• Published on 26/04/13 at 15:48
©  FIFA
Video games: 2.5 million participants for the FIFA Interactive World Cup (+91.3%)

The 2013 FIFA Interactive World Cup has had 2.5m participants, an increase of 91.3% compared to 2012 (1.3m) and a new record. The tournament for the EA Sports FIFA series on Playstation 3 is held each year to find the world's best player. Participants are selected via online qualifiers or national…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 6032
• Published on 26/04/13 at 13:50
Borussia Dortmund and Turkish Airlines unite for three years

On the 25/04/13, Turkish Airlines announced that they are set to sign a partnership agreement with German football club Borussia Dortmund.Turkish Airlines will be Dortmund's official airline for an annual figure of €10m, according to German newspaper Bild. The airline, who already have partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5455
• Published on 25/04/13 at 18:18
Manchester United signs partnership with Vietnamese bank BIDV

BIDV (Bank for Investment and Development of Vietnam) have signed a five-year sponsorship deal (2013-18) with Manchester United on the 24/04/2013. BIDV's goal is to offer a loyalty card to Manchester United fans in Vietnam.This loyalty card would offer customers deals, including discounts on club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 5466
• Published on 24/04/13 at 14:07