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©  NTF
27% of shirt sponsorship value in the five major leagues comes from airline companies

The airline industry is the largest sector of shirt sponsorship for European clubs, representing 27% of total allocations within the five leagues amounting to €142.5 million. This sum is split up between 7 clubs (Paris SG, Milan AC, Manchester City, Arsenal, FC Barcelona, Real Madrid, Hamburger…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13543
• Published on 23/12/13 at 18:09
Shirt sponsorship of European clubs in 2013-14

The main shirt sponsor is, in the vast majority of cases, the number one corporate partner of football clubs in Europe. The shirt sponsorship market of the five major European leagues (Barclays Premier League, Bundesliga, Serie A TIM, Liga BBVA and Ligue 1) represents € 520.2 million in revenues…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13527
• Published on 23/12/13 at 18:09
Manchester United and Chevrolet, the largest shirt sponsorship contract in the world

The contract between General Motors' automobile brand, Chevrolet, and Manchester United (Premier League) will be the largest shirt sponsor partnership in the world, paying €51 million for 2014-15 season. The amount will increase by 2.1% each year to reach €58 million in 2020-21. This will be the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13539
• Published on 23/12/13 at 18:08
Ligue 1 clubs wear an average of 4.7 sponsors on their official outfits in 2013-14

With an average of 4.7 sponsors on their official outfits, Ligue 1 clubs are, among the clubs of the five major leagues, those with the most partners visible. In contrast, clubs in the Premier League and in the Bundesliga only display one shirt sponsor on their uniforms. Clubs in the Liga BBVA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13536
• Published on 23/12/13 at 18:08
Bundesliga: betting operator Bet-at-home.com continues with Schalke 04 until 2015-16

The betting operator, Bet-at-home.com, is continuing with Schalke 04 (Bundesliga) until 2015-16, the club announced, on the 18/12/2013. The German company has been a partner of the club since the 2010-11 season.The agreement is estimated at €2 million per year. Bet-at-home.com will continue to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 12970
• Published on 19/12/13 at 19:40
©  D.R.
NFL: Enterasys implement "Wi-Fi coaches" to help connect fans in two stadiums

Enterasys, a U.S. company that designs and manufactures equipment for telecommunications networks, has established "Wi-Fi coaches" in the NFL (National Football League, U.S.) to help fans connect to stadium networks during New England Patriots (Boston) and Philadelphia Eagles games.In Boston at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 12963
• Published on 19/12/13 at 19:35
©  Police
Neymar becomes ambassador of Italian sunglasses brand Police until 2015

The Brazilian international Neymar Junior (FC Barcelona, La Liga, ESP) has become an ambassador of Italian sunglasses brand Police, on the 16/12/2013. The two-year contract, which ends in December 2015, will make the former Santos (BRA) player €2.5 million per year, according to the Press…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 12951
• Published on 19/12/13 at 18:45
MLS present new Adidas ball for 2014 season

The MLS (Major League Soccer) have revealed the official ball for the 2014 season, on the 07/12/2013. Produced by Adidas, official partner of the American league since its creation in 1996, it has the same design as the official 2014 World Cup Brazuca ball, presented on the 04/12/2013 in Rio de…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 12923
• Published on 18/12/13 at 18:30
©  Warrior
Kolo Touré (Liverpool) becomes ambassador of American kit supplier Warrior

Kolo Touré, the Ivorian international who plays for Liverpool FC (Premier League) has become an ambassador of the American kit supplier Warrior, announced the brand, on the 13/12/2013.Kolo Toure will wear the Skreamer brand of boots. He is also equipped with Warrior products by the club, as the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 12915
• Published on 18/12/13 at 18:00
©  Repubblica.it
Serie A: Turkish Airlines in talks to become Roma's shirt sponsor

Turkish Airlines are in talks with AS Roma (Serie A) to become their main shirt sponsor, according to the Italian daily Corriere dello Sport, on the 15/12/2013.Turkish Airlines have offered €11 million over three and a half years, until the end of the 2016-17 season, to be the Roman club's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12895
• Published on 18/12/13 at 11:10