Filter by domain
Filter by year
Filter by month
©  FCK
2.Bundesliga: Coca-Cola extends partnership with FC Kaiserslautern until 2015/16

Coca-Cola have extended their partnership with FC Kaiserslautern (2.Bundesliga) until the end of the 2015/16 season, the club announced on the 25/10/2013.Coca-Cola are the exclusive provider of soft drinks at the Fritz-Walter-Stadion (49,700 seats). The company has been supporting Kaiserslautern…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11172
• Published on 28/10/13 at 10:17
©  Barclays
Premier League: Barclays give fans free bus for away games

The British bank Barclays, title sponsor of the Premier League, will provide fans with a free bus until the end of the 2015-16 season.The initiative, launched at the Liverpool - Crystal Palace game on the 03/10/2013 (3-1, match-day 7) is to "thank the supporters who follow their team across the…
Domain(s): Sponsors & Partners
• Article # 11140
• Published on 25/10/13 at 14:59
La Liga: Gatorade to sponsor FC Barcelona until 2015/16

U.S. energy drink Gatorade has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 24/10/2013. The partnership will officially begin on the 26/10/2013, coinciding with the El Clasico match between Barcelona and Real Madrid (kick-off at 18:00 CEST). Both parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11134
• Published on 25/10/13 at 14:31
Serie A: Adidas to replace Nike as supplier of Juventus from 2015/16

Nike will replace Adidas as the official kit supplier of Juventus (Serie A) from the 2015-16 season, the club announced on the 24/10/2013. The contract has a term of six years, ending at the end of the 2020/21 season.The German brand will pay a total of €139.5 million, €23.25 million per year at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11127
• Published on 25/10/13 at 11:44
©  D.R.
Manchester United: Aeroflot open stand for supporters at Heathrow airport

Russian airline Aeroflot, the official carrier of Manchester United (Premier League), has opened a stand at Heathrow Airport in London to give supporters and travellers a chance to win a trip to a United match, on the 21/10/2013.The installation will also be present at airports in Frankfurt (GER)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11092
• Published on 24/10/13 at 15:16
©  Klaus Rainer Krieger FC Augsburg
Bundesliga: VR-Bank extends deal with FC Augsburg until 2015/16

The Bavarian cooperative bank VR-Bank has extended its two-year partnership with FC Augsburg (Bundesliga) the club announced, on the 23/10/2013. Both parties are bound to the end of the 2015/16 season.The extension of the partnership was negotiated by SportFive Germany, as was the original…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11084
• Published on 24/10/13 at 12:45
Brazil: Portable camera manufacturer GoPro becomes technology partner with Corinthians

Brazilian club Corinthians have formalised a partnership with GoPro, the U.S. camera manufacturer, to offer innovative content to the club and its supporters, on the 21/10/2013.GoPro presented the agreement along with the release of a video of a training session with the Sao Paulo club. The video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 11071
• Published on 23/10/13 at 18:55
©  Adidas
Adidas launch "The Enlightened" - boots with reflective technology

German sporting goods company Adidas launched reflective boots during the Champions League match between AC Milan and FC Barcelona (1-1, Group H, match-day 3), on the 10/22/2013.The technology, called "The Enlightened", allows boots to capture and reflect floodlights and flash-photography. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 11067
• Published on 23/10/13 at 18:45
©  Milan AC
Serie A: Windows manufacturer SPI extends sponsorship of AC Milan in 2013/14

The Italian windows manufacturer, SPI Windows, will continue its partnership with AC Milan (Serie A) for the 2013/14 season, the club announced on the 21/10/2013. SPI has been a sponsor of the Lombard club since the 2011/12 season.Infront Italy, the media and marketing rights company, worked on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11059
• Published on 23/10/13 at 18:18
©  ADIDAS
Adidas Group: Gil Steyaert, named Managing Director for Western Europe

Gil Steyaert has been appointed Managing Director of Adidas Group (Adidas and Reebok brands) for the Western Europe region, the company announced on the 10/22/2013. He will take office on the 01/11/2013. Currently Managing Director of the North Market (UK, Ireland, Benelux and Scandinavia), he…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 11062
• Published on 23/10/13 at 17:59