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Puma breaks its partnership with South African Federation for ethical reasons

The German sporting goods company Puma has terminated its sponsorship with SAFA (South African Federation of Football), on the 17/10/2013. The decision was taken after allegations of match-fixing against the Federation. FIFA (Federation Internationale de Football Association) showed "conclusively…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 10877
• Published on 18/10/13 at 10:12
©  Stade de France
SportFive, official agency for hospitality services at the Stade de France until 2015

SportFive, management agency of sports marketing and media rights, and a subsidiary of Lagardère Unlimited, has renewed its partnership with the Stade de France Consortium to sell hospitality packages in the stadium, until December 2015, 16/10/2013.SportFive have been associated with the Stade de…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Stadiums, …
• Article # 10869
• Published on 17/10/13 at 18:59
©  Swansea City
Premier League: LG named new electronics and mobile phone partner of Swansea City 2013/14

The Korean electronics group LG have become partners with Swansea City (Premier League) for the 2013/14 season, the Welsh club announced, on the 08/10/2013.The LG brand will be displayed on LED boards around the Liberty Stadium (20,000 seats) and LG will work in partnership with the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10766
• Published on 17/10/13 at 16:41
©  D.R.
Bundesliga: Food group Ehrmann, shirt sponsor of SC Freiburg until 2015/16

The Ehrmann food group has extended its shirt sponsorship agreement with SC Freiburg (Bundesliga) for two seasons, the club announced on the 16/10/2013. The company has been a sponsor of the club since the 2009/10 season, and has now agreed to further extend the deal until 2015/16.The deal is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10848
• Published on 17/10/13 at 13:59
©  D.R.
Media and marketing rights agency Phar launches subsidiary Multisports Saudi Arabia

The media and marketing rights agency Phar, has launched a subsidiary in Saudi Arabia called Multisports KSA, on the 14/10/2013. The new agency, based in Riyadh, is led by Keith Impey, CEO and Faisal Abusaq, Managing Director.Multisports KSA will aim to help both brands and rights holders maximise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Marketing - Communication
• Article # 10844
• Published on 17/10/13 at 13:30
©  Herzog et De Meuron
La Liga: Real Madrid in talks to sell the naming rights of Santiago Bernabeu

Real Madrid president Florentino Perez has confirmed that the club is currently in talks to sell the naming rights of the Santiago Bernabeu Stadium (85,000 seats), on the 15/10/2013."We are working to find a sponsor for the stadium. We are at work, we want to add a partner to the existing name,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10811
• Published on 16/10/13 at 17:45
Premier League: Red Bull want to buy Premier League club in London or Liverpool

The Austrian-based energy drinks company wants to buy a football club in the Premier League, according to The Mirror newspaper, on the 14/10/2013.Ralf Rangnick, sporting director of Red Bull Salzburg has been instructed to find a Premier League club for the Austrian company. Red Bull has clubs in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10773
• Published on 15/10/13 at 19:59
©  Norwich City
Premier League: Alan Boswell Group extends its partnership with Norwich City in 2013/14

The Alan Boswell Group has extended its partnership with Norwich City (Premier League) in 2013/14, the club announced on the 08/10/2013. The company has been a partner of the English club since the 2009/10 season.The Alan Boswell Group's brand will be displayed on the LED boards at Carrow Road…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10768
• Published on 15/10/13 at 19:30
Bundesliga: Coca-Cola extend partnership with Hannover 96 until 2015/16

The drinks group Coca-Cola have extended their partnership with Hannover 96 (Bundesliga) for three seasons, the club announced on the 14/10/2013. Both parties are bound until the end of the 2015/16 season.The Coca-Cola Company is the official supplier of drinks at the HDI Arena in Hanover (49,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10770
• Published on 15/10/13 at 19:02
©  Javier Garcia Martino/Photogamma
Argentina: 20th Century Fox partners with Boca Juniors to create co-branded Simpsons products

US media company 20th Century Fox has partnered with Boca Juniors (ARG) to launch co-branded products between the club and The Simpsons licence, on the 11/10/2013.The Buenos Aires club will introduce merchandising articles of the American animated television series The Simpsons in its outlets in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 10706
• Published on 15/10/13 at 17:09