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©  D.R.
"Intersport wants to become a world leader in the football market" (JF Greco, Director of Sales)

"We want to become world leaders in the football market. Intersport has a very real strategy to grow in this sport. We have partnered with major football brands across the world," explained Jean-François Greco, Sales Director of Intersport to NTF, in conjunction with the announcement of their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10606
• Published on 14/10/13 at 13:28
©  Juventus.com
Serie A: Bosch to partner with Juventus for the development of the Continassa area

German electronics company Bosch has partnered with Juventus (Serie A) as part of the development of the Continassa Area, the club announced on the 11/10/2013. The Continassa is an area near the Juventus Stadium (41,000 seats) where the new headquarters of the club, a training center, a hotel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10691
• Published on 14/10/13 at 12:58
©  D.R.
Brazil: the Swiss group Insurance Firm Zurich to partner with Cruzeiro for five seasons

Swiss group Insurance Firm Zurich has partnered with Cruzeiro (Brazil) for five seasons, the club announced on the 08/10/2013.AngaPrev's logo, one of the brands of the Swiss group, has been present on the back of the Belo Horizonte club's shirt since the match against Sao Paulo FC (0-2) on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10639
• Published on 11/10/13 at 12:00
©  NIKE
Nike Inc. to expect a turnover of $ 36bn for the 2016/17 fiscal year

Kit supplier Nike Inc. has recorded a turnover of 36 billion dollars (about € 26.6bn) for the 2016/17 fiscal year, the American company announced, on the 09/10/2013. This would represent an increase of 42.3% compared to 2012/13, or an increase of 10.57% per year. The turnover for the 2012/13…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Merchandising - Licensing
• Article # 10633
• Published on 11/10/13 at 10:18
Paris Saint-Germain: no formal agreement for kit supplier from 2014-15

"There is no formal agreement at this stage of the negotiations concerning the kit supplier from the 2014-15 season on," according to Paris Saint-Germain, on the 09/10/2013.Under contract with Nike since 1989, PSG have been negotiating a partnership extension for several months.The current…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 12221
• Published on 09/10/13 at 19:09
Serie A: Adidas to be AC Milan's kit supplier until 2022/23

Adidas has extended its contract with AC Milan (Serie A) and will be the official kit supplier until the end of the 2022/23 season, the club announced on the 09/10/2013. The previous contract was due to expire at the end of the 2016/17 season. The German group has supported Milan since 1998 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 10575
• Published on 09/10/13 at 19:01
©  D.R.
Emirates to enable customers to redeem miles for match tickets of partner clubs

Emirates, the Dubai-based airline, has enabled clients to trade their "miles" against match tickets of clubs sponsored by the company, on the 09/10/2013.Customers enrolled Skywards loyalty program can redeem starting from 2000 miles. Emirati company offers tickets for matches of AC Milan (Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10570
• Published on 09/10/13 at 17:51
©  D.R.
Luiz Felipe Scolari, coach of Brazil becomes ambassador of Peugeot in 2013/14

Luiz Felipe Scolari, coach of the national team of Brazil, has become ambassador of the French car manufacturer Peugeot in Brazil for the 2013/14 season, on the 08/10/2013.Luiz Felipe Scolari, coach of the 2002 world champions and back at the head of the national team since the 29/11/2012 will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10560
• Published on 09/10/13 at 15:37
Bundesliga: Happy Bet to become Bayer Leverkusen's sports betting partner in 2013/14

Online betting operator Happy Bet, based in Malta, has become Bayer Leverkusen's (Bundesliga) official partner for the 2013/14 season, the club announced on the 08/10/2013.The amount of the contract is estimated at € 500,000. Happy Bet will exploit the image of the German club, playing in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10524
• Published on 08/10/13 at 18:34
©  FC Augsbourg
Bundesliga: Coca-Cola beverage partner of FC Augsburg until 2015/16

Beverage group Coca-Cola has become FC Augsburg's (Bundesliga) partner for three seasons, the club announced on the 07/10/2013. Both parties are bound until the end of the 2015/16 season.Coca-Cola will be the official beverage supplier at the SGL Arena (30,600 seats). The partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10511
• Published on 08/10/13 at 14:55