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©  VfB Stuttgart
Bundesliga: Stuttgart to celebrate their 120th anniversary without a shirt sponsor

VfB Stuttgart have celebrated their 120th anniversary, by playing with shirts without sponsor, against Eintracht Frankfurt (1-1, sixth day of Bundesliga 2013/14) on the 09/22/2013.The club played the match without their usual sponsor, Mercedes-Benz Bank, without the DFL's (Deutsche Fussball Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 9996
• Published on 23/09/13 at 15:35
©  D.R.
Adidas: Roland Auschel promoted to the executive board as head of global sales

Roland Auschel has been promoted to the executive board of Adidas Group, the brand announced on the 19/09/2013. He will oversee the sales of the brand in the world and will take office on the 01/10/2013.The German joined Adidas in 1989 as strategic planner, therefore responsible for defining the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 9929
• Published on 20/09/13 at 13:06
©  PSG
Ligue 1: Nivea Men to partner with Paris Saint-Germain for three seasons

Men's skin care products brand Nivea Men, part of German group Beiersdorf, has partnered with Paris Saint-Germain (Ligue 1) for three seasons, the club announced on the 20/09/2013.Nivea Men will be integrated into the multi-screen device around the Parc des Princes and on communication media of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9927
• Published on 20/09/13 at 12:23
©  FC Bayern
Bundesliga: US hotel group Starwood extends its partnership with Bayern Munich until 2015/16

Hotel group Starwood Hotels & Resorts Worldwide has extended its partnership with FC Bayern Munich (Bundesliga) by two seasons, the club announced on the 17/09/2013. The new contract will expire at the end of the 2015/16 championship.The American group remains the exclusive hotel partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9919
• Published on 20/09/13 at 10:30
Serie A: mineral water company Bracca becomes sponsor of Atalanta until 2014/15

Bracca group, producer of mineral water, has become sponsor of Atalanta (Serie A) for two seasons, the Italian club announced on the 17/09/2013. Both parties are bound until the end of the 2014/15 season.The Bracca brand will be served in the dining areas of the Atleti Azzurri d'Italia stadium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9914
• Published on 20/09/13 at 10:01
©  Manchester United
Commercial Bank of Qatar and Emirates NBD Bank become partners of Manchester United

Commercial Bank Of Qatar and Emirates NBD Bank have become partners of Manchester United (Premier League), the club announced on the 17/09/2013. Both banks have signed a five-year contract and are bound to the club until the end of the 2017/18 season.The two companies will become the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9856
• Published on 18/09/13 at 16:22
©  bvb.de
Borussia Dortmund: Huawei will connect the Signal Iduna Park to the Wi-Fi before 2014/15

Borussia Dortmund (Bundesliga) will equip the Signal Iduna Park (capacity: 80,500) with Wi-Fi, supplied by the Chinese IT company Huawei, the club announced on the 16/09/2013. Connectivity of the enclosure should be operational before the start of the 2014/15 season.Huawei will provide a Wi-Fi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 9805
• Published on 17/09/13 at 16:30
©  First Gulf Bank
Premier League: First Gulf Bank partners with Manchester City until 2015/16

UAE First Gulf Bank, has become Manchester City's (Premier League) credit card partner for three years, the club announced on the 13/09/2013. Both parties are bound until the end of the 2015/16 season.The bank becomes the official credit card bank partner of the Premier League club in the country…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9803
• Published on 17/09/13 at 16:00
©  D.R.
Soccerex: Global Convention moved to Maracana in Rio de Janeiro, from the 30/11 to the 05/12/2013

The 2013 edition of the Global Convention, organised by Soccerex will be held at Maracana stadium in Rio de Janeiro, the organisation announced on the 13/09/2013. Originally scheduled from the 23/11 to the 27/11/2013 in a hotel in Copacabana, the meeting was also postponed, and will take place…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 9741
• Published on 16/09/13 at 15:20
©  Ria Novosti
Russian company Gazprom to become FIFA's partner for four years, from 2015 to 2018

Russian energy company Gazprom has signed an agreement to sponsor FIFA (Fédération Internationale de Football Association) between 2015 and 2018, on the 14/09/2013. The four-year contract allows the company, mainly owned by the Russian State to become a sponsor of the 2018 World Cup to be held in…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 9737
• Published on 16/09/13 at 14:40