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©  AS Roma
Serie A: "For Christmas, we will have a shirt sponsor" (James Pallotta, president of AS Roma)

"We have serious investors willing to help us. For Christmas, we will have a shirt sponsor," said James Pallotta, the American president AS Roma (Serie A), on the 17/11/2013.The club's charity foundation "Roma Cares" has been displayed on the front of their shirts since the beginning of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11807
• Published on 18/11/13 at 18:38
©  Warrior
Thomas Ince (Blackpool FC) in promotional video for Warrior's new "Superheat" boots

Warrior, the American sports equipment manufacturer, have launched a new range of football boots called "Superheat", on the 14/11/2013. Touted as the competitor to Nike's Mercurial Vapor, the Adidas F50, and Puma's evoSPEED, the "Superheat" range will be available from the 05/12/2013.To promote…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11787
• Published on 18/11/13 at 13:34
©  Real Madrid
La Liga: Saudi Telecom Company extend partnership with Real Madrid until 2018

The Saudi Telecom Company (STC) have extended their partnership with Real Madrid (La Liga BBVA, ESP) the club announced, on the 11/11/2013. Having supported the club since 2009, STC and Real are now linked until the end of the 2017-18 season.STC are the official telecommunications partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11740
• Published on 15/11/13 at 14:30
©  Derby County
England: iPro drinks buy naming rights to Derby County's stadium for €800,000 per year

Energy drinks company iPro have bought the naming rights for Derby County's (Championship, English 2nd division) stadium for €800,000 per year, for the next 10 years, the club announced on the 13/11/2013.The 33,000 seat stadium, which is owned by the club, will replace the current name of Pride…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 11730
• Published on 15/11/13 at 14:00
©  D.R.
Neymar becomes global ambassador for instant messaging application WeChat

Brazil and FC Barcelona (La Liga, ESP) striker Neymar has become the official ambassador for the instant mobile messaging application WeChat, announced Tencent Holdings, developer of the service, on the 12/11/2013.WeChat offers free voice and written communication. Users can also share photos…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 11719
• Published on 15/11/13 at 11:25
©  FC Bayern
Bundesliga: Deutsche Telekom to connect the Allianz Arena in Munich

The German telecommunications group Deutsche Telekom will equip the Allianz Arena in Munich (71,000 seats) with a high-speed Wi-Fi solution for their fans, announced Bayern Munich, who own the stadium, on the 11/11/2013.Deutsche Telekom will equip the stadium with an LTE (Long Term Evolution…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 11689
• Published on 14/11/13 at 18:00
©  CBF
Brazil: Itau extend their partnership with the Confederation until 2022

The Brazilian bank Itau have extended their partnership with the CBF (Brazilian Football Confederation) for eight years, they announced in a press conference, on the 11/11/2013.The banking group, headquartered in Sao Paulo, was under contract with the Confederation until October 2014. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 11666
• Published on 14/11/13 at 11:25
©  FC Barcelona
La Liga: UNICEF continue their partnership with FC Barcelona until 2016

UNICEF (United Nations Children's Fund), have extended their partnership with FC Barcelona (Liga BBVA) for two years, the club announced on the 12/11/2013. The previous agreement, which was to finish at the end of the 2013-14 season, has now been extended until the end of the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11641
• Published on 13/11/13 at 15:00
©  Singapore Sports Hub
OCBC Bank acquire naming rights to several areas of Singapore Sports Hub for €30 million

The Singapore bank OCBC (Oversea-Chinese Banking Corporation) have signed an agreement worth €30 million over 15 years to get the naming rights to several areas of the Singapore Sports Hub, on the 09/11/2013.The Singapore Sports Hub is a complex of 35 hectares dedicated to sports and recreation…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums, Authorities, …
• Article # 11635
• Published on 13/11/13 at 14:30
©  STC
Premier League: Saudi Telecom Company extend their partnership with Manchester United until 2017-18

The Saudi telecommunications company STC (Saudi Telecom Company) have extended their partnership for a further five years with Manchester United (Premier League), the club announced on the 08/11/2013. Both parties are bound to the end of the 2017-18 season.STC remains the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11590
• Published on 12/11/13 at 16:10