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©  BWIN
Bwin offering users chance to attend their partners' matches

Online betting platform Bwin have published a series of videos immortalising some of the goals scored throughout the history of their partner clubs (Olympique de Marseille, Juventus, Real Madrid, Bayern Munich and RSC Anderlecht), on the 21/11/2013. The films were animated by artist Peter Strain…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 12063
• Published on 26/11/13 at 18:00
©  D.R.
Brazil coach Luiz Felipe Scolari becomes Gillette ambassador

The coach of the Brazil national team, Luiz Felipe Scolari, has become the ambassador to American razor company Gillette for the 2013-14 season, on the 21/11/2013.Luiz Felipe Scolari, who won the World Cup in 2002 with Brazil, and who has been in charge of the national team for the second time…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12010
• Published on 25/11/13 at 15:00
Puma: Yaya Touré (Manchester City) presents the new Puma King boot, 24/11/2013

Sportswear company Puma unveiled their latest version of the Puma King boot, on the 21/11/2013. The model was worn by the Manchester City Ivorian midfielder Yaya Toure during the Premier League match against Tottenham Hotspur on the 24/11/2013 (6-0 to Man City).Puma King (black, blue and white…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 11997
• Published on 25/11/13 at 13:40
Premier League: Banif Bank (Malta) to partner with Manchester United until 2016-17

Maltese company Banif Bank have become partners with Manchester United (Premier League) for four years, the club announced on the 22/11/2013. Both parties are bound until the end of the 2016-17 season.The partnership will allow Banif Bank to market co-branded credit cards in Malta. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11984
• Published on 25/11/13 at 11:10
Adidas official FIFA partner until 2030

Adidas, the German sportswear manufacturers, have extended their partnership with FIFA (Fédération Internationale de Football Association) until 2030, announced the body, on the 21/11/2013, during a ceremony in Moscow attended by Thierry Weil, FIFA marketing director and Herbert Hainer, CEO of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 11949
• Published on 22/11/13 at 17:17
©  Real Madrid
Spain: Real Madrid Foundation organising food collection in exchange for match tickets

The Real Madrid Foundation are organising a food collection at the Santiago Bernabeu stadium, "to raise all the fans awareness so that together we support struggling families," in partnership with the Spanish Food Bank and SEUR Foundation, said Real Madrid, on the 21/11/2013.The club are offering…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 11931
• Published on 22/11/13 at 16:59
©  FIFA
Adidas: "Our agreement with FIFA enables us to remain an integral part of the game" (Herbert Hainer)

"Thanks to our partnership with FIFA (Fédération Internationale de Football Association), our standing is such that, even if no team kitted-out by Adidas qualified for the tournament - a highly unlikely worst-case scenario - we would still remain an integral part of the game," said Herbert Hainer…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 11959
• Published on 22/11/13 at 16:32
©  Arsenal FC
Premier League: Lanvin become official tailors of Arsenal until the end of 2014-15

The Parisian fashion house, Lanvin, have become the official tailors to Arsenal FC (Premier League, ENG) for two years, the club announced on the 21/11/2013. The two parties are tied to the end of the 2014-15 season.First team players and key representatives of the club will wear Lanvin suits on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11929
• Published on 21/11/13 at 19:00
Bundesliga: Nike to continue with Werder Bremen until 2017-18

The U.S. kit supplier Nike will extend their contract with Werder Bremen (Bundesliga) until the 2017-18 season, according to several German media sources, on the 20/11/2013. The agreement should be formalised by December 2013.Nike have been supplying the club since 2009-10. The current contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11889
• Published on 20/11/13 at 19:05
©  QFA
Shell Oil become sponsor of the Qatar Football Association until 2016-17

Shell, the British and Dutch oil company have become a partner of the QFA (Qatar Football Association), through its subsidiary Qatar Shell, the company announced, on the 18/11/2013. Both parties are bound to the end of the 2016-17 season. The partnership was unveiled at the Aspire4Sport congress…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 11839
• Published on 19/11/13 at 15:55