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Kit suppliers: Real Madrid-Adidas deal the largest one for a football club (€38 million per year)

Real Madrid (Liga BBVA, ESP) partners with German brand Adidas for an amount of €38 million per season until the end of the 2019-20 season. This partnership represents the largest current supplier contract in the world for a football club.The German sports equipment brand Puma will equip Arsenal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12073
• Published on 05/11/13 at 17:25
"Towards a two-speed suppliers market in France" (Christophe Rousseau, Troisième Ligne)

"A two-speed market is starting to develop in France, in much the same way as the football league does," explained to NTF Christophe Rousseau, founder of Troisième Ligne, an agency specialising in brand management, licensing and sports merchandising, on 04/11/2013."We must differentiate between a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 12125
• Published on 05/11/13 at 17:25
Merchandising: with an average price of €74.85, Bundesliga shirts are the most expensive in Europe

The shirts of Bundesliga clubs are the most expensive in the five major European leagues (English, German, Spanish, Italian and French) with an average commercial sale price of €74.85. Next are those of the Serie A (€74.50), Ligue 1 (€74), and La Liga (€67.41).The cheapest are found in the Premier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12118
• Published on 05/11/13 at 17:25
©  D.R.
Bundesliga: Volkswagen extends partnership with Werder Bremen until 2015-16

The German carmaker Volkswagen have extended their partnership with Werder Bremen (Bundesliga) for two years, on the 04/11/2013. Both parties are bound to the end of the 2015-16 season.Volkswagen, who have supported the club since 2008, are the official vehicle supplier of Werder Bremen. The deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11419
• Published on 05/11/13 at 17:00
©  acmilan.com
Serie A: Chinese company Huawei becomes a premium partner of AC Milan until 2016

AC Milan (Serie A) have formalised a three-year partnership with Huawei, the Chinese manufacturer of electronic products, on the 04/11/2013. The agreement was signed in collaboration with Infront Italy, the company that manages the marketing rights of the Milanese club.Huawei becomes a major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 11416
• Published on 05/11/13 at 16:40
©  D.R.
Brazil 2014: Match Hospitality appoints exclusive sales agent in Singapore, Malaysia and Indonesia

Match Hospitality AG has appointed Venture Sports & Events Co., Ltd as exclusive sales agent in Singapore, Malaysia and Indonesia for the official hospitality programme of the 2014 World Cup in Brazil, the Swiss based company announced, on the 04/11/2013.Venture Sports & Events will also act as an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Authorities
• Article # 11357
• Published on 04/11/13 at 19:57
Scotland: Adidas prolongs partnership with Scottish Football Association (SFA) until december 2018

The Scottish Football Association (SFA) extended their sponsorship deal with Adidas, on the 01/11/2013. The deal sees Adidas remain an official partner of the SFA until december 2018.The German sportswear group have been the official kit supplier to the SFA since 2009, and will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 11370
• Published on 04/11/13 at 19:53
Premier League: Unilever to partner Manchester United for three years in South East Asia

Dutch consumer goods group Unilever has become the official partner of Manchester United (Premier League) for three years in South East Asia, the club announced on the 04/11/2013. Both parties are bound to the end of the 2015-16 season.Unilever will be the club's first "official personal care and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11392
• Published on 04/11/13 at 19:45
©  RFS
Russia: Gas producer Novatek is new sponsor of the Federation

The private Russian natural gas producer Novatek has signed a partnership with the RFS (Russian Football Federation), announced the Russian press, on the 30/10/2013. The company replaces state-owned Gazprom, whose contract expired in December 2012.The partnership allows the federation, whose debt…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 11348
• Published on 31/10/13 at 19:50
Champions League: Heineken extends partnership for three seasons, until 2018

The Dutch brewer Heineken has extended its partnership with the Champions League for three seasons, on the 30/10/2013.Heineken have been a partner of the competition organised by UEFA (Union of European Football Associations) since the 2004/05 season, but they have been linked to the European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 11309
• Published on 31/10/13 at 11:03