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©  D.R.
Europa League: Wigan replace betting sponsor banned in Russia with a charity

Wigan Athletic (ENG, Championship) made the charity Wigan Youth Zone their shirt sponsor in place of online betting company 12Bet for the Group D Europa League meeting: Rubin Kazan (Russia) - Wigan (1-0), on the 07/11/2013.Wigan Youth Zone, a charity for underprivileged children in the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11565
• Published on 08/11/13 at 19:30
©  D.R.
Bundesliga: Germania airline becomes sponsor of Hertha Berlin until the end of 2013-14

The German airline Germania has become a partner of Hertha Berlin (Bundesliga) until the end of the 2013-14 season, the club announced on the 07/11/2013.Based in Berlin, Germania take over from Air Berlin as the official airline of the club, whose partnership ended after the 2012-13 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11564
• Published on 08/11/13 at 18:35
©  SkullCandy
SkullCandy launches headphones in colours of FC Barcelona, Marseille and Boca Juniors

American audio company SkullCandy have launched a range of headphones co-branded with six major clubs: Olympique de Marseille (Ligue 1), FC Barcelona (La Liga), Chelsea (Premier League), AC Milan (Serie A), River Plate (Argentina) and Boca Juniors (Argentina), on the 05/11/2013.The brand are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 11528
• Published on 08/11/13 at 10:36
©  Sport24
Real Madrid: Microsoft confirms talks over naming of Santiago Bernabeu stadium

The American software company Microsoft has confirmed being in talks with Real Madrid (La Liga) over the naming of the Santiago Bernabeu Stadium (85,000 seats) on the 06/11/2013. "They have proposed to us, and to other companies, renaming the stadium, but we are only talking about this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums
• Article # 11515
• Published on 07/11/13 at 18:22
©  D.R.
Borussia Dortmund and Puma offer a limited edition "winter" shirt

Borussia Dortmund (Bundesliga) have revealed a "winter" shirt for the 2013-14 season, on the 30/10/2013. Produced in partnership with Puma, the club's kit supplier, it was worn for the first time at the home game against VfB Stuttgart (6-1), match-day 11, on the 01/11/2013. The shirt will now be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11495
• Published on 07/11/13 at 15:40
©  @Real Madrid
La Liga: Versace becomes official tailor to Real Madrid for 2013-14

Versace, the Italian fashion company, has become the official supplier of Real Madrid (La Liga BBVA) for 2013-14, the club announced on the 05/11/2013. The partnership was unveiled at the Group B Champions League match between Juventus and the Spanish club (2-2).Under the agreement, the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11469
• Published on 06/11/13 at 17:30
China: Real Madrid Foundation to partner with Chinese government to teach football in schools

The Real Madrid Foundation, in partnership with the Chinese government, have signed an agreement in Beijing (China) for the implementation of the "School Soccer Master Plan for China" project, the club announced on the 01/11/2013. The aim is to introduce football classes in Chinese state schools…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 11479
• Published on 06/11/13 at 16:30
©  @BSC Young Boys
Switzerland: Honda becomes shirt sponsor of Young Boys Bern until 2016-17

The Japanese car manufacturer Honda has become the shirt sponsor of Young Boys Bern (Switzerland), said the club on the 01/11/2013. Both parties are under contract until the end of the 2016-17 season.As well as front-of-shirt sponsoring, Honda will have branding at the Stade de Suisse (31,700…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11467
• Published on 06/11/13 at 16:11
Merchandising: Manchester United and Real Madrid on top (1.4 million shirts sold per year)

Manchester United (Premier League, ENG) and Real Madrid (La Liga, ESP) sell the most shirts on average, with 1.4 million sold per season. Though sales are thought to fluctuate based on team results and titles won, the largest European clubs tend to have relatively stable sales every year.FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12120
• Published on 05/11/13 at 17:26
©  FC Barcelona
€390 million kit supplier market dominated by Nike and Adidas in the five major leagues

The shirt market for the five major European leagues (Barclays Premier League, Bundesliga, Serie A, La Liga BBVA, and Ligue 1) is worth €390 million to the 98 first division clubs (20 in England, Italy, Spain and France, 18 in Germany).The German brand Adidas (23% of clubs) and American company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11978
• Published on 05/11/13 at 17:25