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©  RCD Espanyol
LALIGA EA Sports: Kelme extends as equipment supplier of RCD Espanyol for 4 seasons (2026-2030)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang, has extended its agreement as equipment supplier of RCD Espanyol (LALIGA EA Sports) for an additional four seasons (2026-2030), the club announced on 27/03/2026. The brand has been under contract with the Spanish club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 435791
• Published on 30/03/26 at 10:00
©  News Tank
Weekly News Extra (23-27/03/2026)

• The RFEF has announced the completion of a year-long renovation project at its Las Rozas headquarters to bring its facilities up to standard, particularly in terms of accessibility. It also indicated that it will invest an additional €20m in the maintenance and renovation of its infrastructure…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 435809
• Published on 27/03/26 at 17:00
©  AFC Bournemouth
Deal Tracker: AFC Bournemouth, RCD Espanyol, FFF, Genoa CFC … the latest sponsorship deals in football

• Nuffield Health Bournemouth Hospital has become an official supplier of AFC Bournemouth (Premier League) until 2026-27. • Whuis.com, an Italian tech company, has become the "official business solution partner" of Genoa CFC (Serie A Enilive) from the 2025-26 season. • Kelme, a Spanish brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 435825
• Published on 27/03/26 at 16:00
©  Fédération Française de Football
FFF: Volkswagen (car manufacturer), major partner of the Federation since 2014, extends until June 2028

German car manufacturer Volkswagen has extended its partnership with the Fédération Française de Football (FFF) as a major partner (1st level) for a further two years, until June 2028, the body announced on 26/03/2026. This renewal brings the agreement’s total duration to 14 years. The German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 435772
• Published on 27/03/26 at 14:00
©  FIFA
FIFA/2026 World Cup: global sponsorship packages sold out, last official partner to be unveiled soon

FIFA has filled all global sponsorship positions available for the 2026 World Cup, Romy Gai, chief business officer of the international federation, announced at The Business of Soccer event organised by MLS, Concacaf and US Soccer at Mercedes-Benz Stadium in Atlanta (Georgia, USA) on 25 and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 435767
• Published on 27/03/26 at 12:00
©  Formula One Group
Formula 1: Allwyn (lottery) extends as official partner from the 2026 season

Allwyn, a lottery operator owned by Czech investment company KKCG, has extended as official partner of Formula One Group from the 2026 season, the body announced on 26/03/2026. This partnership renewal comes after a first season of collaboration between the two organisations in 2025. Under the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 435646
• Published on 26/03/26 at 16:00
©  Inter Miami CF
Inter Miami CF: partnership extended with adidas, with the largest MLS store to open at future Nu Stadium

adidas has extended its agreement as equipment supplier of Club Internacional de Fútbol Miami (MLS) for a further five years (2026-2031), the club announced on 24/03/2026. The German brand has been supplying the club's kits since its inaugural MLS season in 2020. As part of this extended…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 435368
• Published on 25/03/26 at 13:00
©  CN PepsiCo
Marketing: Pepsi structures a new brand platform "celebrating football culture"

PepsiCo, an American food group, has unveiled "Pepsi Football Nation", its platform dedicated to Pepsi’s football sponsorship assets, on 20/03/2026. The platform is designed "to bring football culture into everyday life from Rio de Janeiro (BRA) to London (GBR), beyond the 90 minutes of play.…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Digital, …
• Article # 435218
• Published on 24/03/26 at 15:00
©  Alan
Investments: Kylian Mbappé shareholder and ambassador of French unicorn Alan (insurance)

French international Kylian Mbappé has become a shareholder in French unicorn Alan, specialised in health and provident insurance, the company announced during an event marking its 10th anniversary held in Paris on 23/03/2026. The Real Madrid CF (LALIGA EA Sports) player, who invests via…
Domain(s): Sponsors & Partners
• Category(ies): Investment funds, Sponsors - Partners, Finance, …
• Article # 435212
• Published on 24/03/26 at 14:00
©  Euroleague Basketball
Basketball: Sprite (The Coca-Cola Company) official partner of Euroleague Basketball from 2026-27

The Coca-Cola Company, an American beverage manufacturer, is to become an official partner of Euroleague Basketball, via its Sprite soft drinks brand, under a multi-year agreement from the 2026-27 season, the body announced on 23/03/2026. This marks Sprite's first partnership in European…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 435145
• Published on 24/03/26 at 11:00