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©  CBF
Deal Tracker: RFEF, Manchester City, CBF, NWSL, RC Strasbourg… the latest sponsorship deals in football

• The Brazilian agri-food group Sadia has become an official sponsor of the Confederação Brasileira de Futebol and the Brazilian national teams from 2026. • JNC, a Chinese liquor manufacturer, has extended as a global partner of Manchester City FC (Premier League) beyond the 2025-26 season. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 433972
• Published on 13/03/26 at 12:00
©  Oracle Red Bull Racing
Formula 1: Indeed (job search platform) official sponsor of Oracle Red Bull Racing from 2026

Indeed, an American digital job search platform, has become an official partner of Oracle Red Bull Racing under a multi-year agreement from the 2026 season, announced the Austrian Formula 1 team on 10/03/2026. As part of this partnership, the Indeed logo will appear on the sidepods of Red Bull…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Employment - training, …
• Article # 433742
• Published on 12/03/26 at 14:00
©  adidas
adidas: revenues of €24.811bn (+13%) & net profit of €1.377bn (+70%) in 2025

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 13% on a currency-neutral basis (2024: €23.683bn; +5% including currency effects), announced the German equipment manufacturer, which published its 2025 annual report on 04/03/2026. The group's revenues…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 433503
• Published on 10/03/26 at 17:00
©  D.R.
Social media: ATP's partnership with Overtime extended after generating 80 million views in 2025

The Association of Tennis Professionals has renewed and expanded its partnership with sports media company Overtime in 2026 to create content dedicated to Generation Z and Generation Alpha, announced the ATP on 09/03/2026. The partnership initiated on 25/02/2025 "generated more than 80 million…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Media, Digital, …
• Article # 433360
• Published on 10/03/26 at 10:00
©  Arsenal FC
Premier League: ADT (security) official partner of Arsenal FC from the 2025-26 season

ADT, a British home security provider, has become an official partner (2nd level) of Arsenal FC (Premier League) as part of a multi-year agreement from the 2025-26 season, announced the club on 09/03/2026. Under this partnership, which covers both the men's and women's (Barclays Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 433318
• Published on 10/03/26 at 09:00
©  Chelsea FC
Chelsea FC: TMGM (trading platform) elevated to back shirt sponsor for 2025-26 Emirates FA Cup

TMGM, an Australian forex and CFD trading platform, has expanded its partnership with Chelsea FC (Premier League) to become its back shirt sponsor for the 2025-26 Emirates FA Cup campaign, announced the club on 06/03/2026. The company initially became a regional sponsor of the English club in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 433273
• Published on 09/03/26 at 16:00
©  Club Atletico de Madrid
Club Atlético de Madrid: partnership with Cabify (VTC) to offer mobility solutions to fans

Cabify, a Spanish VTC platform, has become an official partner (3rd level) of Club Atlético de Madrid (LALIGA EA Sports) from the 2025-26 season, announced the club on 06/03/2026. The agreement covers both the men's and women's teams (Liga F Moeve) and also includes a presence at the Ciudad del…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 433255
• Published on 09/03/26 at 14:00
©  FC Bayern Munich
Bundesliga: Bitpanda (crypto) extends as platinum partner of FC Bayern Munich beyond 2025-26

Bitpanda, an Austrian cryptocurrency trading platform, has extended as platinum partner of FC Bayern Munich (Bundesliga) beyond the 2025-26 season, announced the club on 06/03/2026. The Austrian company first became a partner of the German club on 12/01/2024. As part of this extended agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 433248
• Published on 09/03/26 at 13:00
©  News Tank
Weekly News Extra (02-06/03/2026)

• FIFA has entered into a partnership with Miami Dade College, where 31 students have already joined the international federation's office in Miami (Florida, USA) as interns ahead of the 2026 World Cup. • SL Benfica (Liga Portugal Betclic) has posted a turnover of €106.7m and a net profit of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 433145
• Published on 06/03/26 at 17:00
©  D.R.
Deal Tracker: FC Inter Milan, Leeds United FC, Sunderland AFC… the latest sponsorship deals in football

• Willis Towers Watson, a British insurance company, has extended as official partner of FC Inter Milan (Serie A Enilive) until 2027-28. • Employment Hero, an Australian HR company, has become an official partner of Leeds United FC (Premier League) for the remainder of the 2025-26 season. …
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 433127
• Published on 06/03/26 at 16:00