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©  News Tank
Weekly News Extra (27-30/04/2026)

• LALIGA has launched LALIGA Cities Network, which brings together cities home to Spanish professional football clubs with the aim of "establishing a stable framework of partnerships between local councils, the Spanish Federation of Municipalities and Provinces (FEMP) and the professional football…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 439805
• Published on 30/04/26 at 18:00
©  TSG 1899 Hoffenheim
Bundesliga: Macron to replace Joma as equipment supplier of TSG 1899 Hoffenheim (2026-2032)

Macron is to become the equipment supplier of TSG 1899 Hoffenheim (Bundesliga) over the 2026-2032 cycle (six seasons), the club announced on 30/04/2026. This deal marks the Italian brand’s return to the Bundesliga, after previously serving as equipment supplier to 1. FC Union Berlin during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 439785
• Published on 30/04/26 at 16:00
©  Orange Vélodrome
Ligue 1: OM looking for new naming partner for the Stade Vélodrome as Orange (telecoms) deal nears expiry

Orange, a French telecommunications operator, will not renew its naming agreement with Olympique de Marseille (Ligue 1 McDonald’s) for the Stade Vélodrome beyond its expiry in June 2026, the club confirmed to News Tank on 29/04/2026. A partner of OM since 1999, Orange notably served as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439633
• Published on 30/04/26 at 10:00
©  Ligue de Football Professionnel
LFP: expanded partnership with Kipsta (Decathlon), which continues as official ball supplier (2027-2032)

Kipsta, the group's sports equipment brand of Decathlon, has prematurely extended its partnership with the Ligue de Football Professionnel to become a major partner for the 2027-2032 cycle (five seasons), the LFP announced on 29/04/2026. The French brand has been the official match ball…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 439631
• Published on 29/04/26 at 16:00
©  D.R.
LALIGA EA Sports: Joma to replace Macron as equipment supplier of Real Sociedad from 2026-27

Joma will become the official equipment supplier of Real Sociedad (LALIGA EA Sports) starting from the 2026-27 season, both parties announced as they presented their "major strategic partnership" on 28/04/2026. "From 01/07/2026, Real Sociedad and Joma will join forces and lay the foundations…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Rights Acquisitions, …
• Article # 439570
• Published on 29/04/26 at 11:00
©  Formula One Group
F1: Marsh (insurance broker) official partner of Formula One Group from the 2026 season

Marsh, an American company specialising in insurance brokering, risk and reinsurance, has become an official partner of Formula One Group under a multi-year agreement from the 2026 season, the body announced on 28/04/2026. As part of this agreement, Marsh will present the "Risk Perspective…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 439503
• Published on 29/04/26 at 10:00
©  D.R.
IOC: JPMorganChase (USA) first-ever global banking partner of the Olympic Games until 2030

The American bank JPMorganChase has become the "first-ever global banking partner of the Olympic Games" up to and including the 2030 French Alps Games, the International Olympic Committee announced on 28/04/2026. Under this agreement, JPMorganChase will cover the "asset and wealth management…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, International authorities, …
• Article # 439491
• Published on 28/04/26 at 18:35
©  Deutscher Fussball Bund
Germany: Google (technology) expands DFB collaboration to sponsor the men’s national team from 2026

The American technology services company Google has expanded its collaboration with the Deutscher Fussball Bund to become an official sponsor of the German men's national team from 2026, the DFB announced on 28/04/2026. The American group has been an official partner of the women's national…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 439463
• Published on 28/04/26 at 16:00
©  Chelsea FC
Premier League: Moët Hennessy (champagne, LVMH) official supplier of Chelsea FC from the 2025-26 season

Moët Hennessy, the wine and spirits division of the LVMH Group, has become an official supplier of Chelsea FC (Premier League) under a multi-year agreement starting from the 2025-26 season, the club announced on 28/04/2026. The partnership only covers the men's team. "Through the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439422
• Published on 28/04/26 at 14:00
©     D.R.
Venezia FC: several agreements to strengthen commercial operations, merchandising and stadium project

Venezia FC (Serie BKT) has formalised a series of agreements aimed at improving the club’s commercial performance, developing its merchandising strategy and its plans for a new stadium, on 28/04/2026. The Italian side has brought in the sports and entertainment agency Elevate "to assist in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439386
• Published on 28/04/26 at 11:05