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©  Sheffield United FC
Deal Tracker: Sheffield United, AFC, Schalke 04… the latest sponsorship deals in football

• adidas is to become the official equipment supplier of Sheffield United FC (Sky Bet Championship) from the 2026-27 season, taking over from the Italian group Erreà. • Aspetar, a Qatari hospital specialising in sports medicine and a sponsor of Paris Saint-Germain (Ligue 1 McDonald's), has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 439089
• Published on 24/04/26 at 12:00
©  Sunderland AFC
Premier League: Hummel extends as equipment supplier of Sunderland AFC beyond the 2025-26 season

Hummel as extended as equipment supplier of Sunderland AFC (Premier League) under a multi-year agreement from the 2026-27 season, the club announced on 23/04/2026. The Danish brand initially became Sunderland's equipment supplier in 2024-25, when the club was competing in Sky Bet Championship…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 438976
• Published on 23/04/26 at 16:00
©  Borussia Dortmund
Bundesliga: StarGames (online casino) extends as premium partner of Borussia Dortmund until 2028-29

StarGames, an online casino platform based in Malta, has extended as premium partner of Borussia Dortmund (Bundesliga) "ahead of schedule" and until 2028-29, the German club announced on 21/04/2026. StarGames, which first partnered with the club on 05/08/2024, ranks third in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 438771
• Published on 22/04/26 at 16:00
©  DFB
Germany: after Euro 2024 and the women’s national team, Wiesenhof (meat) to sponsor the DFB-Pokal

Wiesenhof, a German brand specialised in meat and frozen products, is to become a sponsor of the DFB-Pokal (men's) and the DFB-Pokal Frauen (women's) for four seasons (2026-2030), the Deutscher Fussball Bund announced on 21/04/2026. The group thus joins the ranks of official partners of the two…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 438764
• Published on 22/04/26 at 12:00
©  LOSC Lille
LOSC Lille: New Balance, the club's equipment supplier since 2016-17, extends contract beyond 2025-26

New Balance has extended as official equipment supplier of LOSC Lille (Ligue 1 McDonald's) beyond the 2025-26 season and "for many more years to come," the French club announced on 21/04/2026. This extension brings the partnership to over ten years, as New Balance has been a partner of LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 438682
• Published on 22/04/26 at 10:00
©  Brentford FC
Brentford FC: Indeed (job search platform) to replace Hollywoodbets as main shirt sponsor from 2026-27

Indeed, an American digital job search platform, has extended its partnership with Brentford FC (Premier League) to become the club's main shirt sponsor under a multi-year agreement from the 2026-27 season, the club announced on 21/04/2026. This new agreement, which also covers the women's…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 438645
• Published on 21/04/26 at 18:00
©  SSC Napoli
Serie A Enilive: XTB (online broker) global partner of SSC Napoli until 2026-27

XTB, a Polish company specialising in online brokerage, has become a global partner of SSC Napoli (Serie A Enilive) until the end of the 2026-27 season, the club announced on 21/04/2026. Under this agreement, XTB ranks third in the Italian club’s sponsorship hierarchy, alongside six other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 438595
• Published on 21/04/26 at 14:00
©  SS Lazio
Serie A Enilive: Polymarket (prediction platform) main shirt sponsor of SS Lazio until 2027-28

Polymarket, a blockchain predictive market platform that allows users to bet on future events, has become the main shirt sponsor of SS Lazio (Serie A Enilive) under a multi-year partnership, the club announced on 18/04/2026. The brand's logo first appeared on Lazio's kits for the match against SSC…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 438450
• Published on 20/04/26 at 15:10
©  News Tank
Weekly News Extra (13-17/04/2026)

• FIFA has published its team base camp brochure for the Women’s World Cup 2027 in Brazil. The document features 38 training sites, all paired with accommodation facilities. • The Public Investment Fund (PIF) has signed an agreement with Kingdom Holding Company for the sale of a 70% stake in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 438327
• Published on 17/04/26 at 18:00
©  D.R.
Brisbane 2032: Commonwealth Bank named first founding partner of the domestic partnerships programme

Commonwealth Bank (CBA or CommBank), an Australian bank based in Sydney, has become the first partner of the Brisbane 2032 Olympic and Paralympic Games organising committee, announced both parties on 16/04/2026. CommBank has the status of founding partner, premium partner and official bank of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 438278
• Published on 17/04/26 at 15:00