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©  News Tank
Weekly News Extra (22 to 26 June 2026)

• The mandatory cooling breaks introduced at the 2026 World Cup "do not generate any additional revenue for FIFA, as all commercial agreements were signed a long time ago. Our motivations are in no way financial. They are purely sporting," according to Gianni Infantino, president of FIFA. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 446105
• Published on 26/06/26 at 18:00
©  FC Bayern Munich
Deal Tracker: FC Bayern, Chelsea FC, Hamburger SV, AFC… the latest sponsorship deals in football

• The Coca-Cola Company, which has been associated with FC Bayern Munich (Bundesliga) since 1968, has extended as platinum partner (2nd level) for a further five seasons, i.e. over the 2026-2031 cycle. The Powerade brand will be activated for the first time as part of the renewed agreement. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 446285
• Published on 26/06/26 at 17:00
©  Deportivo Alavés
LALIGA EA Sports: Macron to succeed Puma as equipment supplier of Deportivo Alavés from 2026-27

Macron is to become the official equipment supplier to the Baskonia-Alavés Group, which owns Deportivo Alavés (LALIGA EA Sports) and Kosner Baskonia (Liga ACB), as part of a "long-term agreement" starting from the 2026-27 season, the Spanish football club announced on 26 June 2026. "The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 446224
• Published on 26/06/26 at 16:00
©  Olympique de Marseille
Olympique de Marseille: Caisse d’Épargne (bank) lands 7-year naming deal for CEPAC Vélodrome (2026-2033)

Caisse d’Épargne CEPAC, the regional bank of French banking group BPCE, has expanded its partnership with Olympique de Marseille (Ligue 1 McDonald's) and secured the naming rights to the Stade Vélodrome (66,226 capacity) for a seven-year term covering the 2026-2033 cycle, the club announced on 25…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 446101
• Published on 25/06/26 at 18:35
©  D.R.
2026 World Cup: Gillette and Levi’s turn FIFA stadium naming ban into marketing opportunity

Denim brand Levi's and personal care products manufacturer Gillette, holders of the naming rights to Levi’s Stadium in Santa Clara (California) and Gillette Stadium in Boston (Massachusetts) respectively, two stadiums hosting matches of the 2026 World Cup, are circumventing FIFA’s ban on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Legal, …
• Article # 446028
• Published on 25/06/26 at 16:00
©  Chelsea FC
Premier League: Legora (AI) training kit sleeve sponsor of Chelsea FC from the 2026-27 season

Legora, a Swedish AI platform specialising in legal services, has become an official partner (2nd level) and the training kit sleeve sponsor of Chelsea FC (Premier League) as part of a multi-year agreement from the 2026-27 season, the club announced on 25 June 2026. The deal covers the men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 445992
• Published on 25/06/26 at 14:00
©  Newcastle United FC
Newcastle United: Knox (isotonic drinks) to replaces Sela as main shirt sponsor for 3 seasons (2026-2029)

Knox Hydrate, an isotonic drinks brand, has expanded its partnership with Newcastle United FC (Premier League) to become the club’s main shirt sponsor for the 2026-2029 cycle (three seasons), the club announced on 23 June 2026. The deal also includes the women’s section (Barclays Women’s Super…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 445815
• Published on 24/06/26 at 12:00
©  DFL
Germany / DFL: Polymarket (prediction market) regional partner of the Bundesliga in the United States

Polymarket, a blockchain-based prediction platform that allows users to bet on future events, has become a regional partner of the Bundesliga in the United States from the 2026-27 season onwards, the DFL announced on 23 June 2026. The agreement was negotiated by Relevent Sports Group. Under…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 445780
• Published on 24/06/26 at 11:00
©  Le Mans FC
Ligue 1 McDonald's: adidas to replace Kappa as equipment supplier of promoted side Le Mans FC (2026-2030)

adidas has become the official equipment supplier of Le Mans FC (promoted to Ligue 1 McDonald’s) for four seasons, i.e. the 2026-2030 period, the club announced on 23 June 2026. "This partnership, complemented by our long-standing partner Intersport as official distributor, reflects our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445704
• Published on 24/06/26 at 09:00
©  Rexona
2026 World Cup: Rexona featured on the fourth officials' kit (underarm area) and substitution board

Rexona, a deodorant brand owned by Unilever, is activating its partnership with FIFA during the 2026 World Cup by displaying its logo both on the fourth official’s substitution board and on a new branding position located under the armpits of the referee's kit. The brand thus benefits from dual…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 445692
• Published on 23/06/26 at 16:00