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©  D.R.
Betclic Group: “We expect to have one million of new players for the 2026 World Cup” (J. Brun, CEO)

"Across the Betclic Group, we expect to have one million of new players during the 2026 FIFA World Cup. Of course, this will also depend on how the various national teams perform, particularly France and Portugal. But beyond the number of players, our main ambition is to remain the market leader…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 444870
• Published on 17/06/26 at 09:00
©  Lego
2026 World Cup: "Our fan zone is a meeting point between football & the Lego universe" (S. Bouchès, Lego)

"Our fan zone is designed as a meeting point between football and the Lego universe. We try to be present where people least expect us. Our objective is to become part of everyday life in France so that all children can experience building and bricks at the heart of the event that will have the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Rights Acquisitions, …
• Article # 444827
• Published on 16/06/26 at 14:00
©  adidas
2026 World Cup: adidas (14 teams) most represented equipment supplier, ahead of Nike (12) and Puma (11)

With 14 national federations under contract, including one of the three host countries (Mexico, for 2026-2034), adidas is the most represented equipment supplier among the 48 teams participating in the 2026 World Cup. The German brand is ahead of its American counterpart Nike, which is involved…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 444768
• Published on 16/06/26 at 11:00
©  Andrea Guermani / Lavazza
Roland Garros: "Grand Slams tournaments create organic opportunities for engagement" (C. Colpo, Lavazza)

"Unlike other sports where the focus is strictly on the match, tennis tournaments, especially Grand Slams, are full-day lifestyle experiences. Spectators spend significant time at the venues, creating organic opportunities for food and beverage engagement, a trend further amplified by the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Event organisers, Social partners, …
• Article # 444691
• Published on 15/06/26 at 18:12
©  AELTC
Tennis: Range Rover (Jaguar Land Rover) extends as official vehicle of Wimbledon from 2026

Jaguar Land Rover, the British car manufacturer owned by India's Tata Motors, has extended its partnership with the All England Lawn Tennis Club and will continue to promote its Range Rover brand as an official partner of Wimbledon (Grand Slam) from 2026, the two parties announced on 9 June…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 444703
• Published on 15/06/26 at 17:30
©  FIFA
2026 World Cup: €9.1bn economic impact in North America between June and July 2026

The 2026 World Cup is expected to generate $9.1bn in GDP across the three host countries: $6.1bn in the United States, which will host 75% of the matches (78 out of 104), $1.7bn in Mexico and $1.3bn in Canada (13 matches each), according to a study published on 10 June 2026 by Allianz Trade, a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 444678
• Published on 15/06/26 at 17:00
©  News Tank
Weekly News Extra (8 to 12 June 2026)

• Michel Platini, former president of UEFA, has filed a complaint against Gianni Infantino, president of FIFA, for "influence peddling, conspiracy to commit defamation, and defamation." • FC Barcelona (LALIGA EA Sports) have launched a "Comprehensive Mental Health Plan" aimed at preventing…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 444502
• Published on 12/06/26 at 18:00
©  AC Monza
Deal Tracker: Real Madrid, FIFA, FC Schalke 04, AC Monza… the latest sponsorship deals in football

• Real Madrid CF (LALIGA EA Sports) has extended its agreements with its equipment supplier adidas (2026-2034, €120m per year) and its main shirt sponsor Emirates (2026-2031, €100m per season). • Belgian brewing company AB InBev has extended as an official partner of FIFA until 2030, while…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 444520
• Published on 12/06/26 at 17:00
©  LALIGA
LALIGA: Oshee (sports drinks) extends as regional partner across 44 territories in Europe

Oshee, a Polish sports drinks brand, has extended as regional partner of LALIGA across 44 territories in Europe for two further seasons (until 2027-28), the body announced on 11 June 2026. The brand initially became a sponsor of the Spanish league in Poland in March 2023, and activated this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 444421
• Published on 12/06/26 at 12:00
©  Airbnb
2026 World Cup: free tickets included with bookings for selected Airbnb listings in the 16 host cities

Airbnb is activating its partnership with FIFA for the 2026 World Cup by offering free tickets to the tournament as part of bookings for selected accommodations in the 16 host cities, the Californian home-sharing platform announced on 11 June 2026, the day the competition kicks off. "Averaging…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 444369
• Published on 11/06/26 at 18:00