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©  D.R.
Rugby World Cup 2027: drone show in Sydney (Australia) to mark Coca-Cola’s return as partner

The Coca-Cola Company, an American beverage manufacturer, has become an official partner of the Men’s Rugby World Cup 2027, which will be held in Australia from 1 October to 13 November 2027, World Rugby announced on 23 June 2026. The partnership was unveiled by the organising committee and…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 445652
• Published on 23/06/26 at 13:00
©  RBFA
Belgium: adidas, equipment supplier of the RBFA and its national teams since 2015, extends until 2034

adidas has extended as official equipment supplier of the Royal Belgian Football Association for a further eight years, until 2034, the Belgian federation announced on 19 June 2026. This extension brings the total duration of the agreement to 20 seasons. The German sportswear brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 445496
• Published on 22/06/26 at 14:00
©  News Tank
Weekly News Extra (15 to 19 June 2026)

• The Football Federation of the Islamic Republic of Iran (FFIRI) will file a complaint with FIFA over restrictions imposed on its national team during the 2026 World Cup, which it says are preventing the squad from preparing for the tournament under normal conditions • Villarreal CF (LALIGA EA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 445387
• Published on 19/06/26 at 17:20
©  Tottenham Hotspur FC
Deal Tracker: Tottenham Hotspur, Manchester United, FSV Mainz… the latest sponsorship deals in football

• Tata Consultancy Services, a subsidiary of Tata Group, has become the official "digital transformation partner" of Tottenham Hotspur FC (Premier League) from the 2026-27 season onwards and will help the club "harness data, modernize systems, and build a future ready digital platform." …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 445365
• Published on 19/06/26 at 15:30
©  D.R.
Ligue 1 / Le Havre AC: CMA CGM (shipping company) acquires naming rights to Stade CMA CGM Océane

French shipping and logistics group CMA CGM has expanded its partnership with Le Havre AC (Ligue 1 McDonald’s) and acquired the naming rights to the Stade Océane, effective immediately, the club announced on 19 June 2026. The 24,122-seat venue will now be known as the Stade CMA CGM Océane. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Local authorities, …
• Article # 445306
• Published on 19/06/26 at 12:00
©  Hull City AFC
Premier League: Oxen Sports (ENG) succeeds Kappa as equipment supplier to promoted side Hull City AFC

Oxen Sports is to become the official equipment supplier to Hull City AFC (promoted to the Premier League) from the 2026-27 season, the club announced on 10 June 2026. This marks the British brand's first sponsorship agreement with an English top-flight club. In England, Oxen Sports is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 445208
• Published on 19/06/26 at 10:00
©  Formula One Group
Formula 1: Fever tasked with developing F1’s new ticketing platform for the 2027 season

Fever, a leisure and entertainment events listing platform, has become an official supplier of Formula One Group as part of a five-season agreement (2027-2031), the body announced on 16 June 2026. Under this partnership, Fever will notably be responsible for developing Formula 1’s new ticketing…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 445025
• Published on 18/06/26 at 10:00
©  Manchester United FC
Premier League: Elevate appointed "official hospitality partner" of Manchester United FC from 2026-27

The US-based agency Elevate has been appointed as the firs-ever "official hospitality partner" of Manchester United FC (Premier League) from the 2026-27 season onwards, the club announced on 16 June 2026. This collaboration "expands United's official hospitality offering, giving fans more…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 445009
• Published on 17/06/26 at 18:00
©  D.R.
Spain: LALIGA and Google expand their collaboration aimed at protecting intellectual property rights

LALIGA and Google are strengthening their collaboration, which began in the 2025-26 season, "aimed at protecting intellectual property rights and fostering a safe, reliable, and transparent digital ecosystem," the body announced on 17 June 2026. The two partners are notably working together to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 445002
• Published on 17/06/26 at 16:00
©  Arsenal FC
Arsenal FC: the Saint Lucia Tourism Authority "official destination partner" from 2026-27

The Saint Lucia Tourism Authority (SLTA) has become an official partner of Arsenal FC (Premier League) as part of a multi-year agreement from the 2026-27 season onwards, the club announced on 16/06/2026. This partnership covers both the men's and women's (Barclays Women's Super League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 444907
• Published on 17/06/26 at 10:00