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Toulouse FC: Winamax (betting) becomes official partner and back shirt sponsor for 3 seasons (2026-2029)

French sports betting operator Winamax has become an official partner of Toulouse FC (Ligue 1 McDonald’s) for three seasons (2026-2029), the club announced on 24 July 2026. The agreement was negotiated by Sportfive, the international sports marketing agency that has served as Toulouse FC’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449284
• Published on 24/07/26 at 16:00
©  Real Betis Balompié
LALIGA EA Sports: Ebury (fintech) official partner of Real Betis Balompié for two seasons (2026-2028)

Ebury, a UK-based fintech company providing financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028), the Spanish club announced on 24 July 2026. "As part of this collaboration, Ebury will have a presence across the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449281
• Published on 24/07/26 at 15:00
©  Udinese Calcio
Udinese Calcio: Crich (bakery) extends as training kit sponsor for two seasons (2026-2028)

Crich, an Italian biscuit and bakery products brand, has extended as Udinese Calcio’s (Serie A Enilive) training kit sponsor for a further two seasons (2026-2028), the club announced on 23/07/2026. The company became the Udine club’s first training kit sponsor during the 2025-26 season. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449244
• Published on 24/07/26 at 13:00
©  Aston Villa FC
Premier League: Betano (sports betting) becomes Aston Villa’s sleeve sponsor from 2026-27

Betano, the sports betting brand of Greek group Kaizen Gaming, has extended its partnership with Aston Villa FC (Premier League) and will become the club’s sleeve sponsor from the 2026-27 season, Aston Villa announced on 23 July 2026. The bookmaker retains its status as a principal partner …
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449226
• Published on 24/07/26 at 12:00
©  Real Betis Balompié
Deal Tracker: Real Betis, CA Osasuna, Bologna FC, Parma Calcio… the latest sponsorship deals in football

• Ebury, a UK fintech offering financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028). • BGame, a digital media platform specialising in sports and entertainment, has become a top sponsor of Bologna FC 1909 (Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 449206
• Published on 24/07/26 at 11:00
©  Juventus FC
Serie A Enilive: bet365 becomes official partner of Juventus FC from 2026-27

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season, the club announced on 23 July 2026. "Through bet365 Scores, users will be able to follow their favourite team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449215
• Published on 24/07/26 at 10:00
©  Los Angeles Lakers
Los Angeles Lakers: Albert (finance) replaces Bibigo (prepared meals) as jersey patch sponsor ($30m/year)

Albert, a personal finance app, has become the Los Angeles Lakers' (NBA) jersey patch sponsor from the 2026-27 season, the California franchise announced on 17 July 2026. The sponsorship is reportedly worth $30m (€26m) per year, according to US media outlet ESPN. Albert succeeds South Korean…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449208
• Published on 24/07/26 at 09:00
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Winamax (betting) extends as sole main shirt sponsor for two seasons (2026-2028)

French sports betting operator Winamax has extended as main shirt sponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for a further two seasons, covering the 2026-2028 cycle, the club announced on 23 July 2026. • Winamax was already the main sponsor of RCSA over the 2020-2026 period, but only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449191
• Published on 23/07/26 at 18:00
©  ESTAC Troyes
ESTAC Troyes: Etihad Airways to replace Groupe Amplitude (car sales) as main shirt sponsor from 2026-27

Emirati airline Etihad Airways has become the main shirt sponsor of ESTAC Troyes, promoted to Ligue 1 McDonald's, under a multi-year agreement from the 2026-27 season onwards, the club announced on 23 July 2026. Etihad Airways takes over from Groupe Amplitude (online car sales), which had been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449186
• Published on 23/07/26 at 17:30
©  Lega Serie A
Italy / Lega Serie A: Philadelphia (Mondelez) partnership extended to Fantacalcio (fantasy football)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A to the Fantacalcio fantasy football game, in which the Italian league owns a 51% stake, the body announced on 23 July 2026. The brand, which had…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 449175
• Published on 23/07/26 at 16:00